Jon Pardi Says “I Don’t Know What Country Is” as New Album Tanks


It truly is a shame that it appears we have to bid adieu to Jon Pardi as a country music traditionalist, and one that was embedded in the mainstream no less, giving him a unique opportunity to change the music for the better from the inside out. No matter where Pardi goes from here, he’ll still be partially responsible for turning country more country. But that chapter of his career appears to have come to a close with the release of his latest album Honkytonk Hollywood, produced by the always-dubious Jay Joyce.

As was said in the review for the album, it’s not terrible or anything, but it certainly takes Pardi away from his more traditional-leaning past. Lo and behold, it appears that was part of Pardi’s plan. In the lead up to the album release, Jon spoke to Esquire and basically spilled the beans.

“In all honesty, I don’t know what country music is anymore,” Pardi said. “We got Hardy heavy-metal country, we’ve got Beyoncé country, Morgan Wallen country, Jelly Roll. Everybody’s bringing in the stuff they grew up listening to, and it’s awesome. If it’s a good song and it’s moving the soul and it has some semblance of country, we’re stamping it country music.”

It’s the “and it’s awesome” part that’s really stings, and the “we’re stamping it country.”

You can’t say that Jon Pardi isn’t partially correct with his assessment. But on the other side of this coin you have fast-rising traditionalists like Zach Top completely upsetting the apple cart. Top’s latest album Cold Beer & Country Music currently sits at #4 on the Billboard Country Albums charts, beating out Jelly Roll, while Beyoncé is nowhere to be found in the Top 100.

Jon Pardi could have gone the traditional country route like Zach Top since Pardi helped pave it, but instead he said to Esquire, “Well, hell, let me do some stuff. Maybe it’s time when I can step out a little.” And step out he did.

Speaking of the charts, how did Jon Pardi’s rather abrupt about face into pop country fare? Not too good it turns out. According to Billboard, Honkytonk Hollywood debuted at a paltry #27. That’s far and away the worst showing of his career. All his other albums debuted in the Top 5.

For comparison, coming in right behind Jon Pardi was the Turnpike Troubadours and their new album The Price of Admission. Considering it was a surprise release from an independent artist with no physical copies available at the sale date, this probably what you would expected. Turnpike songs were streamed 8.6 million times the debut week compared to Pardi’s 8.9 million, though Pardi’s album had six more tracks, meaning more opportunity for streams.

Unlike Jon Pardi and Honkytonk Hollywood, The Price of Admission by the Turnpike Troubadours feels like a turn towards a more traditional country sound than previous albums from the band. You’re also seeing a pretty unbelievable positive reception for the Turnpike album that might pay off greater into the future. The Troubadours have also made CDs and vinyl available for pre-order, with product shipping on June 27th.

It may take some time for us to assess the impact of Turnpike’s The Price of Admission. For Jon Pardi, don’t be surprised if Honkytonk Hollywood takes a deep nosedive south in the charts in the coming weeks. It’s probably not fair to compare these two artists so side by side. But it does speak to the fork in the road many country artists face at the moment. You can choose to go the Beyoncé and Jon Pardi route and potentially flop, or you can try and follow traditional country and Zach Top to the top of the charts.

Choose wisely.

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