The idea that print journalism and music media can just trundle forward with business as usual acting like the entire industry isn’t in many ways imploding underneath us doesn’t make sense for anyone.
Through numerous Tik-Tok accounts, a PushPlay subsidiary called WtrCoolr pushed the idea that Dolly Parton was Shaboozey’s godmother, fully knowing it was a lie. It was also a lie that many people on Tik-Tok fell for.
It nears the realm of impossibility to put enough emphasis on how monumentally important the seismic shifts occurring in the music business at the moment are, and how they’re reverberating throughout every sector of the industry.
Platforms like Twitter and Tik-Tok have been instrumental to the rise of artists outside of the musical industrial complex by connection them directly with fans, and circumventing the need for major labels or mass media to help performers find a sustainable audience in many instances.