The Proper Etiquette for Approaching End-of-Year Music Lists
‘Tis the season to get bombarded by lists of the “Best” songs, albums, and other accolades in what has become an annual ritual in the musical world. As much as the practice may feel perfunctory by some musical outlets, or tedious by others—or perhaps even insulting as a whole from turning art into a form of competition—the simple truth is this end-of-year list exercise is very fruitful for everyone involved. That is the reason so many participate.
Through these end-of-year enterprises, listeners are likely to be turned onto something they otherwise may have missed over the year. Artists find new fans from the practice, especially if a consensus builds around a particular work as being “critically acclaimed.” An artist and their representatives can leverage placement on these lists into bigger opportunities, bolstering a performer’s bio. And of course the outlets that publish these lists themselves usually see an elevated level of attention as folks come to see who landed where.
But over the years—and it seems especially in 2023—there is a lot of discounting of certain end-of-year tabulations just because someone is left off or someone else is included, completely misunderstanding the importance of the practice, the underlying truth that grading music is very subjective, and the fact that the music space has never been this crowded ever before.
The question you should be asking is not what a list forgot that you already know about, but what the list covers that you’ve never heard before. There’s no value in an outlet reaffirming what you’re already aware of, though this is often what readers turn to the media for. The value is in finding something new. And for every album or song you think someone “forgot” or “snubbed,” there many be a a dozen or more that got covered that you’ve never heard. In that overlooked batch may be a song or album that will connect with you and speak to you deeply, if given the opportunity.
Few if anyone can appreciate just how much music is being released into musical the marketplace every week, especially during the busiest times of the year. In 2023, all previous records and benchmarks for the amount of music releases in a given week were blown out of the water. Consulting Saving Country Music’s release radar, in a five-week period starting in September, we saw 120 albums released into the country/roots/Americana realm. For context, Saving Country Music reviews about 120 albums a year.
September 8th = 26 albums
September 15th = 30 albums
September 22nd = 17 albums
September 29th = 23 albums
October 6th = 24 albums
And that is only the albums that Saving Country Music prescreened to be considered for review, meaning there were others out there that for whatever reason weren’t considered for review, and others that Saving Country Music just wasn’t even aware of, including some that still got reviewed. And that’s just in country and roots music. According to the Grammy Awards, the “Americana” category (which covers much of actual country music these days) is one of the biggest genres per volume in all of music.
Making it even more difficult to know what to review, and what to populate end-of-year lists with is the amount of killer albums being released right now. When people criticize these lists for omitting certain names, they never think of who they would have to take out of a list to add to it. The parody account Reginald Spears run by Farce The Music recently tweeted out,
“If your top 10 albums of the year list doesn’t have Pony Bradshaw, Jaime Wyatt, Isbell, William Prince, Bella White, Gabe Lee, Turnpike, Tyler Childers, Lydia Loveless, CWG, Zach Bryan, Nicholas Jamerson, Deer Tick, Zach Russell, VNE, and Wyatt Flores, what is you even doing?”
But a lot of people missed the irony that the Top 10 albums had 16 names. He went on to add, “Also Brent Cobb, Amanda Fields, Marty Stuart, The Wilder Blue, and Lucero.”
This is the ultimate problem. With so many great albums out there, any Top 10, or even Top 20, Top 50, or Top 100 is going to feel like it’s leaving someone out. And wherever you draw the curation line in regards to a number, someone just on the other side of that line is going to feel like they’re getting screwed. At the same time, not every album is going to be worthy of coverage or inclusion on an end-of-year list. The point is to be distinguishing in such a crowded musical space.
Even if you included or reviewed every single album, what is a reader to do with 26 album reviews in a given week, chased by another 30 album reviews the next one? It’s hard enough for professional journalists to keep lists of the releases in order, let alone give everything enough undivided attention to publish a meaningful feature on it. Stuff is simply going to fall through the cracks.
But that brings us back to the importance of these end-of-year exercises, and for everyone to bring the right approach and attitude to them. You personally might have stumbled upon a song, album, or artist that you think is brilliant. Maybe they’re from your hometown, you know them personally, or your were referred to them via word-of-mouth directly. (PS: Beware of getting too hyped over the hometown hero. You’re more likely to consider someone who you know personally in a favorable manner.)
But instead of lashing out at the outlet for not covering your favorite, speak up and share this knowledge. And don’t preface it by saying, “you forgot” or “why did you snub so and so?” Some readers have completely sworn off reading certain outlets just because they did not include one of their favorite artists in an end-of-year list. This is missing the point.
The way grassroots fan bases work is through active participation. Just like seeing some song or album on a list and falling in love with it, the more you talk about and lobby for your favorite performers, the more likely someone with a platform or an opportunity to bestow will pay attention to them.
This is one of the reasons Saving Country Music starts it’s end-of-year cycle by nominating albums for Album of the Year, and then opening up the discussion in the comments for readers to leave their opinions and lists of omissions. This ultimately feeds into a more complete “Essential Albums List” that gets published at the very end of the year. No Depression has a reader’s poll, which is also a great way to engage the public in the search for consensus.
One practice that does deserve scrutiny is publishing “Best Of” lists before November has even concluded. Though the release cycle definitely slows down in December (and this is when Billboard closes their books on charts), there are still important releases. Zach Russell released a debut studio album on December 1st called Where The Flowers Meet The Dew that many consider a top release in 2023. But by this point, many major publications had already published their lists. Willie Nelson’s 90th Birthday live album doesn’t come out until December 15th.
With so much music out there, stuff is going to get missed, especially with the siloed nature of social media echo chambers. The best journalists and critics will always be attempting to zoom out and look at the bigger picture, and not let their personal tastes corrupt the process. They’ll also spend ample time out in the field experiencing music in the wild, looking for the next up-and-comers, and contextualizing artists and bands at shows and festivals. You can’t just reside online and think you’re getting the full picture. You have to get off the computer or phone, touch grass, and gauge fan reaction.
The dilemma of finding your next favorite album, song, or artist is only going to increase as the creative economy expands, and the burden of entry for people to become “artists” continues to fall thanks to technology. This doesn’t make journalists, critics, influencers, and other musical sherpas less important. It arguably makes them more vital to guide you through.
Everyone needs to appreciate the embarrassment of riches we find ourselves in with music in 2023. Millions of songs are constantly at our fingertips, and thousands of new songs are being uploaded every hour. No end-of-year list is exactly right or wrong. It is simply the perspective of the author or authors. And even though our tastes may vary widely, it’s common that we can all discover something great from someone else.
So instead of playing “Where’s Waldo” with your favorite songs or albums the next time an end-of-year list passes under your nose, consider what you haven’t heard before and may enjoy, and then share what you think the author has forgotten, with respect, and understanding of just how difficult this is becoming due to the volume of music coming out today.
Scott Southworth
December 12, 2023 @ 10:02 am
I appreciate that “Comin’ Round To Honky Tonk” even got a review given how many killer projects were released in September! You do great work and I have discovered most of my favorite Indie artists thanks to this site, keep up the great work!
Mike Kuster
December 12, 2023 @ 2:43 pm
Scott, your album is well worth the review! I keep going back to it, Hoss!
Grizzle
December 12, 2023 @ 10:17 am
Great points!
But you forgot to add King Crimson…
Matt
December 12, 2023 @ 10:32 am
I agree 100% with this approach. I discover so much new music at the end of the year through lists, it’s my favorite gift every year. I love the lists that are full of things I either wrote off too soon or never knew about. Asking any person or publication to exactly match my tastes with their lists is boring and unreasonable.
Travis D
December 12, 2023 @ 10:33 am
So many times I have read the words; “This is why I came to SCM, to find new artists that I never would have heard of elsewhere.” Why is this sentiment forgotten when the year end lists come out?
This is a very well written piece. Thank you for trying to explain it to the masses.
mollyolaf
December 12, 2023 @ 10:36 am
My approach to consuming music throughout the year is to stick with my handful of go-to faves and otherwise cruise the musical waters like a blue whale – just ingesting whatever plankton floats by close enough to grab. A recommendation here, a review there. Until December. Then I’m focused on these end-of-year lists. I know I’ll learn about someone new, someone worth knowing. It’s a goddamn deluge of music out there and I, for one, appreciate attempts to distill what was great about music in any given year into a small set of essentials. A good bit of what made it on your album/single/song lists this year jived with what I enjoyed. But – man – I didn’t know about a bunch of this stuff. So, hats off.
Martin Anderson
December 12, 2023 @ 10:44 am
Important points here. Though I fear some will misinterpret the line “There’s no value in an outlet reaffirming what you’re already aware of”… There IS value in recognizing SOME acts on a list, to indicate to what extent you identify with the listmaker’s taste. People are more likely to dig into unknown (to them) acts on a list if they’re among names they already love.
Trigger
December 12, 2023 @ 2:16 pm
Sure, there are some names that you expect to contend on many of these end-of-year lists. But just because your favorite doesn’t make the cut, doesn’t mean they were actively snubbed or overlooked. Maybe they were, or maybe the author just doesn’t know about them.
That’s why saying, “You forgot…” or “This list sucks because so and so isn’t on it” is unhelpful.
A better approach would be to look for the stuff you’re not familiar with, and then suggest whatever it is you think deserves recognition as well.
Adam S
December 12, 2023 @ 11:07 am
Part of what makes SCM a vital source for independent country music is your individual insight, knowledge and voice. But as you noted, it’s impossible to be everywhere and listen to everything, especially as a one man show. Have you considered expanding to another writer, who, say, focuses on lesser known releases or things you don’t have time for? You could probably connect with a school to find an intern, even with the branding of SCM as conservative and hateful by leftist journalists.
I can imagine it’s hard to take a step in that direction, you’ve built up a lot of trust and goodwill with your readers on the subjects you’re an expert in, but if you separated the guest/secondary posts enough, I don’t think it would water down the brand. Independent country music is growing rapidly, and I think you have a chance to grow with it, if you wanted to, but I also think you’ve carved out a very nice niche for yourself.
Trigger
December 12, 2023 @ 2:26 pm
Saving Country Music does run contributions upon occasion, but deciding to add an additional writer or writers isn’t just a decision that you can come to lightly. To hire a full-time employee, you’re committing to offering matching Federal Withholding, health insurance, and committing to paying them in a publishing economy where nearly every major publication laid off employees in 2023 due to the tech-session. One of the reasons Saving Country Music is still around and is a sole proprietorship that hasn’t had to sell out to a bigger entity is because I never went big and hired a bunch of people that I had to train and support. Also, people come here to read what I have to say and in my voice. You can’t just hire that off the street, or train an intern to do that.
I do work with some freelancers upon occasion, but as I said above, I could review twice as many albums, and I would still only cover 10% of them, and there would still be people questioning the site’s integrity because so-and-so wasn’t covered. The fact that I cover and review so many albums is the reason I’m constantly criticized for what I DON’T cover. Nobody’s complaining that Rolling Stone Country didn’t cover a certain artist, because they barely cover anything except the same small group of artists over and over. I’m expected to review every single album ever released.
SomeCallMeTim
December 12, 2023 @ 8:56 pm
It’s a shame some journalists may consider this site conservative and hateful. I consider myself liberal and I live in a blue state, and I never let a day go by without checking here to see if Trig has written about someone I’ve never heard of whose album I’m gonna love. Three months ago I’d never heard of Margo Cilker. Now I could probably hum all the bass lines on her latest album. Yeah, music sometimes gets political, but it’s not inherently so. I like this site because Trig tries to stay unbiased but also isn’t afraid to rave about stuff he thinks is great. That’s why I visit here – to find great new music.
That said, if you could just find a way to write about the Sarah Jaroscz album coming next month … 😉
Corncaster
December 13, 2023 @ 7:37 am
“Conservative and hateful,” nicely aggressive and wrong formulation, but that’s alright: there are plenty of insane leftist hateful sites to choose from.
For what it’s worth, I find music by following the musicians I like and respect and then listen to the writers they work with.
Music first, everything else second. Including, and especially, politics.
Blair
December 12, 2023 @ 11:12 am
But my list is the best and I want attention…!
Trig, you do a great job wading through all the music that comes out. This year was another great year for music and I have personally stopped trying to come up with the “best” of anything list. Top 10 or 20 of the year pretty much sums it up.
Thanks for taking the time to keep this website going.
WuK
December 12, 2023 @ 11:23 am
End of year lists are very subjective. I night not agree with some entries but it is hard to disagree! I enjoy reading them as it brings to my attention something that I might have missed. There were many great releases this year. It is hard to keep up! This website has introduced me to some wonderful music since I discovered it a few years back. Keep up the good work!
BD
December 12, 2023 @ 12:51 pm
Oh my gosh! Just like watching Ninja Warriors — unbelievable how anyone can do that! — That’s how it feels realizing the extensive research you do; combined with your impressive skills and talents in sharing with those of us fortunate enough to have discovered SCM. Beyond all of this is your ability to be impartial as your default, while at the same time having reasoned opinions. Coaching all of us how to be more reasonable & polite is something that you are called upon regularly and we all can benefit at one time or another, in one way or another. Thank you for all that you do! Your post today is another example of how exemplary you are as a person, as well as how exemplary SCM is (in sooo many ways).
Wilson Pick It
December 12, 2023 @ 1:46 pm
You could always just use popularity as a screening tool to winnow down a crowded field. Monthly listeners on Spotify works as a rough metric. E g Someone with 200 monthly listeners might be the next Johnny Cash, but he wouldn’t make the cut until he builds a following.
Trigger
December 12, 2023 @ 2:28 pm
That wouldn’t work at all. I specialize in looking for the stuff nobody else knows about, and that nobody else is covering. A lack of streaming numbers is an incentive for me to cover an artist. Also, streaming numbers are super easy to manipulate, especially on Spotify. If you get on some massive playlist, your song can get a huge boost, and there’s a lot of greasing of hands going on with playlist placement.
Ben
December 12, 2023 @ 2:57 pm
I look on Spotify and some of these artists have <5k listens. The amount of work Trig puts in to find an artist like that is absurd. Good on ya Trig!
Thoroughbred
December 13, 2023 @ 3:42 am
My mom says I’m really good…I could send you some stuff
Carla
December 12, 2023 @ 3:12 pm
Love you and all you do, Trig. Merry Christmas to you and yours xx
Hank Charles
December 12, 2023 @ 3:32 pm
Beyond the millions of severely under-appreciated hours that Kyle puts in, I go back to the comment sections of the mid-year and end of year lists pretty frequently. Seeing someone fired up about an artist/album I’ve ever heard of makes it likely I’ll give it a spin if I’m looking for something new. They’re all great resources. Consensus helps where there’s a genuine community. I think SCM has that.
However, and this is not unique to country music fandom, I also think that a lot of music fans look at their music preferences as an extension of their character, and disagreement is taken as an attack on them as a person. It’s subconscious for most that do it, but you see it play out on repeat if you’re into a lot of different music.
At the end of the day, it’s all subjective, and we’re all just looking to be entertained. Nothing wrong with being a fan. “Just don’t destroy a comment section with your fandom” is a reasonable ask.
Indianola
December 12, 2023 @ 9:55 pm
I never understand the criticism you get on this page. It’s all free, and you seem to be a man of integrity. I disagree with you sometimes, but what’s why get upset about free content coming from someone who is honest? Besides that, it’s a great way to find new music for most of us.
Likewise, I don’t like any personal or ugly attacks on independent artists based on nothing more than musical preference. They aren’t all for me, but they are trying to make a living, and MANY read this page. The personal attacks on Colter Wall come to mind, but they are really endless.
On the other hand, the big Nashvegas guys and corporate media have put themselves out there for harsh public criticism. Let’s just be nice to the small people trying to make it.
kross
December 13, 2023 @ 7:39 am
not gonna apologize for saying you dropped the ball by not reviewing Larry Fleets new album this year.
kross
December 13, 2023 @ 7:54 am
but thank you for all you do and Merry Christmas
Daniele
December 15, 2023 @ 4:34 am
the number of new releases is insane!
i wonder how long can it be this way before imploding?
I agree with Trig that critics are more importanr now than ever to help fans navigate through this ocean
Bruce Lagravinese
December 2, 2024 @ 9:03 pm
I don’t know all of these so I’ve got some listening to do. That said, Sierra Ferrel and Kaitlin Butts are definitely who I listened to the most this year plus got to see both in concert. I’m a sucker for Sierra.. always a blast in concert so she has the edge for me. So happy to see Kaitlin live and looking forward to what’s next. Still just getting into Billy Strings new album…. Still listening to the old ones. What a talent