The Reason the 2025 Field & Stream Festival was Cancelled

The Field & Stream Music Festival has been cancelled for the second year in a row. Meant to help promote the return of the iconic American Field & Stream magazine and lifestyle brand, the festival was set to be held in Winnsboro, South Carolina October 3-5. Though promoters are giving the common explanation of “unforeseen circumstances” for the cancellation, Saving Country Music has learned it was due to low ticket sales.

Eric Church, Miranda Lambert, Lynyrd Skynyrd, Riley Green, Bailey Zimmerman, and ZZ Top were all slated as headliners in 2025. The event has been snake bit from the beginning. In 2024, the festival had a similar lineup along with Lainey Wilson set to perform. But due to remnants of Hurricane Helene, the Oct. 4-6 festival was cancelled as well.

The Field & Stream name has deep country music tie-ins. The Field & Stream magazine was in print between 1895 until 2015. It became an online publication in 2020. Then in January of 2024, Eric Church and Morgan Wallen purchased the magazine and brand, and announced its return as a print publication, along with the festival. The festival was considered a significant component to revitalizing the brand.

Saving Country Music was tipped off the festival would be cancelled on Wednesday, August 20th, and that it would be announced to the public on Friday, August 22nd. There’s no explanation of why the announcement was delayed.

In a statement published on Wednesday, August 27th, the festival states, “Unfortunately, due to circumstances beyond our control, Field & Stream Music Fest has been canceled. The refund process will commence immediately and will cover all Field & Stream purchases tied to your order, including tickets, upgrades, camping, parking, add-ons, taxes, and fees.”

The Field & Stream Festival is owned by the brand itself with Eric Church and Morgan Wallen as key investors, along with the event production company Southern Entertainment.

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