Album Review – BigXthaPlug’s “I Hope You’re Happy”

photo: Daniel Prakopcyk


Rap/Hip-Hop (#???) — not applicable to the Country DDS.

It’s official. Country music has entered a new era, at least in the mainstream. And now that the barn doors appear to be thrown completely wide, and anyone who wants to enter into the country music space is embraced with open arms, we might be concluding the welcomed period where country music was going through dramatic renewal and a return to the genre’s roots coming out of the scourge of Bro-Country.

Years from now, we might look back and recognize some time in 2023 as the high water mark for the rise of independent superstars and a return to substance in songwriting before interlopers ushered in a new era of aggressive regression, verified by the conflict and infighting were currently seeing on the dramatic upswing in the performer class, similar to what was experienced during the height of Bro-Country.

Though some love to point at Shaboozey as a problem, the truth is most of his music is pretty inoffensive, and finds sort of an agreeable, Zach Bryan-meets-Lumineers folk vibe. Beyoncé stirred controversy in country of course, but it wasn’t really the approach of Cowboy Carter as much as the conflicts over genre classification. Otherwise, the album was an involved, genre-bending project that might have struggled to find deep appeal. But it wasn’t like it was some terrible work of music.

Post Malone shouldn’t get a pass for his recent country release just because he recorded it in Nashville and collaborated with a bunch of the industry A-listers. It did feel like a letdown after years of shouting out the likes of Sturgill Simpson, Tyler Childers, and Billy Strings, yet it ended up being such a commercially-oriented effort. But the deluxe edition tracks included some good stuff, and F-1 Trillion wasn’t so misplaced to be repulsive.

But this BigXthaPlug record, it really is something special. This really is an aggressive insult, and trespass to the intellect to try and sell it as “country,” which is exactly what is happening. To circumvent any supposed “gatekeeping,” they roped in some of country’s biggest mainstream stars like Luke Combs, Jelly Roll, and Thomas Rhett, not dissimilar to what happened on the Post Malone project. Every song on this BigXthaPlug album is a direct collaboration.

Every song on this album also works exactly the same: Some established country music star sings a melodic and rather formulaic radio-friendly chorus—no verse, just a chorus—and then BigXthaPlug comes in disruptively, says “Hey…” and through a THC fog, raps about how terrible he’s been treated by a woman over a cliché, unimaginative trap beat. Maybe the guest chorus repeats itself again, or maybe it doesn’t. But the chorus never develops or evolves, just like the songs themselves.

That’s what you get. This encompasses the entire album. Over and over. Every single song works exactly the same. And even though the lyrical content might vary ever so slightly, it all just sort of presents itself as a boiler plate, paint-by-the-numbers, stamped out product, with no integration in the collaborations whatsoever. This is a hasty, unimaginative, creatively-bereft, trite and tedious cut-and-paste project that doesn’t present any sort of muster even in the hip-hop world, let alone country.


Even the album title I Hope You’re Happy is a sort of whiny, self-important bromide, though it’s a great encapsulation of the vapid and immature lyrical content of this record. Kendrick Lamar, it isn’t. And though a country critic is uniquely unqualified and ill-equipped to properly assess the virtues or failings of a hip-hop effort (since that’s what it actually is), the cadence, pentameter, and delivery from BigXthaPlug here just feels lazy and uninspired. There is no talent displayed in BigXthaPlug’s deliveries.

Arguably the worst song is the collaboration with Ella Langley on “Hell At Night.” It’s one of these songs where the protagonist wishes the worst on an ex in a very imbecilic and shallow attitude. Seeing Ella in the track list just underscores how unfortunate this entire project is. Sort of like traditional stalwart Jamey Johnson co-writing “Honky Tonk Badonkadonk,” for some purists and rednecks out there, Langley might never live this down.

Perhaps BigXthaPlug’s greatest achievement is to get a line to form to the left of country performers stepping up to proclaim his virtues, frankly beclowning themselves when you ponder the eventual outcome of this album. Not only did Charley Crockett shout him out during his recent shot at Gavin Adcock and Morgan Wallen, Crockett doubled down recently, posting BigXthaPlug’s song “Texas,” while Crockett ludicrously claims he’s the “new Hank Williams” (either BigXthaPlug, or potentially, himself).

Similar to Beyoncé, BigXthaPlug’s native Texas status has been used to explain his country cred, and justify this “country” collaboration. But when asked by Billboard who he liked more, Texan George Strait, or Texan Willie Nelson, BigXthaPlug’s response was “George Strait. I’m not gonna act like I know who either one of those people are, but I’ve heard George Strait a lot more than I’ve heard the other guy.”

Yes, BigXthaPlug doesn’t even know who George Strait and Willie Nelson are. There’s his country/Texas cred for you. He referred to Willie Nelson as “the other guy.” And yet, we’re supposed to consider him country, or even the “next Hank Williams”? Ironically, the song Crockett posted from BigXthaPlug called “Texas” is probably closer to an actual country rap song than anything on this record. That’s why Crockett posted it as opposed to one of this album’s tracks.

This whole entire thing is one giant hoodwink, and there’s a lot of folks on the hook for being duped. And lot of them are being duped because the release of Beyoncé Cowboy Carter conditioned them into believing anyone and everyone should be allowed to make “country” music if they simply declare their desire to.

But it’s not just that BigXthaPlug’s I Hope You’re Happy isn’t country. It’s that it’s just not good. If this is who you want to integrate country music with, and use to highlight the genre’s Black roots, you will do significantly more harm than good in that pursuit.

1/10


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