Album Review – Kellie Pickler’s “The Woman I Am”
Kellie Pickler’s 2012 album 100 Proof was like its own little country music revolution. Emanating from the unholy bowels of Sony Music Nashville, the album demonstrated Kellie snatching back creative control from the jaws of corporate music America to make the kind of record she wanted. The result was a critically-acclaimed, traditional, yet boldly forward and assertive offering that eventually landed on the tip of many music writer’s pens as the project that stood above all others in country music in 2012.
This also set the table for Kellie Pickler’s 2013 offering The Woman I Am to be one of the most anticipated releases this year. After Sony fumbled every opportunity to make 100 Proof the blockbuster it could have been in a gross example of boardroom malfeasance fit for a theme from ABC’s drama Nashville, Kellie and Sony Nashville separated, and she saddled up with the much smaller, but certainly capable and established Black River Entertainment for this new effort, far away from the trappings of her famous American Idol past, and much closer in inspiration and approach to the Outlaw legacy of country music than anyone could have ever anticipated from an American Idol alum.
Kellie, willing to focus less on the commercial flop of 100 Proof and more on its critical success, kept much of the same personnel and approach in place for The Woman I Am, including the same producer Frank Liddell. Similar to 100 Proof, The Woman I Am at times speaks very deeply from Pickler’s personal narrative. The opening track “A Little Bit Gypsy” starts the album out very strong, and similar to many of the songs on 100 Proof, it stays out of the well-worn ruts of easily-anticipated chord changes, instilling spice in the music and engaging the listener.
But as your tingling spider sense may have been telling you as you read the previous paragraph, there is a “but.” And the “but” is that a decent amount of the songwriting on The Woman I Am just doesn’t hold up to the standards Kellie Pickler set on her last record.
To start off, despite what the title of the album might infer, Kellie Pickler’s songwriting voice is somewhat buried on this project. Compared to 100 Proof where Kellie wrote or co-wrote 6 of the songs, including some of the album’s standout tracks, Kellie only has 3 co-writes on this one. What we get instead is a heavy dose of her husband, songwriter Kyle Jacobs. Overall the songwriting on The Woman I Am takes more of a professional, Nashville approach, instead of the personal one of the previous album, leaving behind that unique, signature, unpredictable flavor that made Kellie Pickler and 100 Proof such a high watermark.
Though it is the men of mainstream country music that receive the brunt of the criticism for using the same lyrical themes over and over, the women aren’t completely innocent from following songwriting formulas and falling back on crutch phrases. These revenge and “girl gone crazy” songs perpetuated by artists like Miranda Lambert, The Pistol Annies, and even Carrie Underwood where the heroine is getting back at the bad boyfriend by kicking ass and lighting stuff of fire may not be as tired as the tailgate songs, but we’re starting to get close. The Woman I Am has a couple of these songs, including the Chris Stapleton-written second track, surely slated for a single called “Ring For Sale,” and the three snaps in a ‘Z’ formation aspect of “No Cure For Crazy.” These songs are simply meant to convey attitude, and give female listeners the same dose of escapism a hellraisin’ mud song does for their male counterparts.
The Woman I Am just seems safe, like in the predictability of the songs “Closer To Nowhere” and “Bonnie and Clyde,” and though this may translate into commercial acceptance, it leaves the distinguished country music listener a little wanting. With 100 Proof the production was an excellent balance between traditional and progressive. The Woman I Am‘s production would probably be best described with a few exceptions as simply “mainstream safe.”
But it may not be fair to keep comparing The Woman I Am to 100 Proof, and the production may be more of a symptom of what the songwriters were giving Kellie and producer Frank Liddell to work with; not affording them those cool chord changes or unique themes that allow for a deeper exploration of sonic parameters, nor the inspiration from a truly original story.
Simply put, I wanted more Kellie Pickler on this album.
At the same time, The Woman I Am certainly has its moments, and starts and finishes off strong. “Little Bit Gypsy” and its progressive chord play harkens back to what made 100 Proof so cool. “Selma Drye” about Kellie Pickler’s great grandmother shows just how engaging Kellie Pickler can be when she gets deeply personal, and the songs is bolstered by a very fun, yet traditional and acoustic-driven approach. Though some of the lines of “I Forgive You” and “Where Did Your Love Go” are a little too saccharine for the deep message the songs try to convey, the messages prevail, making for standout songs. And though “Someone, Somewhere Tonight” seemed like a very curious pick for a lead single, it embodies a lot of depth and substance, and showcases Picker’s vocal strengths perfectly. Despite some of the weakness of the song matter, Kellie’s vocal performances are sensational throughout The Woman I Am.
Though The Woman I Am sort of dashes any hopes for Kellie Pickler as an artist that could crash the Music Row party from the inside out and foster a new spring of substance and roots in mainstream country music, that doesn’t mean there isn’t some good songs, and good music here. “Kellie Country” is still much better than mainstream country, and though it may be a stretch to label her an Outlaw, she is certainly a rebel, and continues to be a refreshing choice.
1 1/2 of 2 guns up.
Gena R.
November 13, 2013 @ 10:16 am
Out of curiosity, I streamed this album on CMT.com over the weekend — I thought it had some excellent moments as well as some filler.
I gotta be honest, “Ring for Sale” made me chuckle, especially the chorus line “Act right now before he finds out, and I’ll throw in the dress for free!” 😀 But yeah, I agree with you on “No Cure for Crazy,” “Bonnie and Clyde” and “Closer to Nowhere” — they struck me as the most cliche`d tracks here.
On the other hand, I was very impressed with “Selma Drye” and the title cut; and I found “Little Bit Gypsy” and “Buzzin'” pretty delightful.
bamstrait
November 13, 2013 @ 10:45 am
Trigger, thanks for calling out Miranda. She definitely needs some new themes. The “I’m a tough girl, you crossed me not it’s my turn” are a really tired idea through 4 albums. So overrated.
Kellie is the ‘Idol” who really deserves the attention not “miss loud mouth”
Trigger
November 13, 2013 @ 3:32 pm
Problem is Frank Liddell who produced this album also is Miranda’s producer. Similar to the problem you have with all the men of country sounding the same because they’re all using the same songwriters, the same producers are going to influence different stars to go in the same direction. Can’t blame Kellie for sticking with Liddell after he did such a remarkable job on “100 Proof,” but they either need to rekindle that magic, or I think Kellie needs to move on.
***Interesting fact, Keith Liddel is also married to Lee Ann Womack.
matt2
November 13, 2013 @ 6:48 pm
Trig – Speaking of Lee Ann Womack, have you heard any updates on an album? Last year, there was talks of one being released, then she split with MCA. There were clips of her and Buddy Miller performing new songs on youtube and a rumored cover of Neil Young’s “Out on the Weekend.”
Trigger
November 13, 2013 @ 6:56 pm
I haven’t seen anything about it recently, but from what I’ve read the album might be done, it’s just looking for a label. Maybe Black River Entertainment might be a good fit for her too. And Scott Borchetta and Big Machine are always looming out there looking for promising projects.
Chris
November 16, 2013 @ 5:52 pm
If Frank is a problem more artists should have this problem because he’s one of the best, most country, award winning producers. Luke Wooten also produced 100 Proof and this album. My thinking is if your producer(s) makes a great album it’s wise to stick with that producer(s). If it ain’t broke, don’t fix it. I’ve been disappointed when artists didn’t do that and went with a more pop or not as good producer and then their next album doesn’t turn out as good or is overproduced. 100 Proof should have won Frank more Album of the Year awards but didn’t only because radio didn’t play it plus Nashville politics, awards lobbying, and block voting. Jimmy Carter said Sony switched from voting for Carrie to Miranda a few years ago so we know they weren’t pushing or voting for Kellie. We knew anyway but that just confirms it. The best move Kellie made was to switch to a proven top country producer. If she ever switches again she’ll need an equally great country producer who doesn’t overproduce. Who should she move on to? Martin and Shellback? I don’t hear a better producer than Frank and Luke and it looks like there’s a small number of top producers who keep it country and don’t overproduce.
Chris
November 16, 2013 @ 5:38 pm
I’m surprised because many Miranda songs like All Kinds of Kinds, Fine Tune, Only Prettier, Over You, Heart Like Mine, The House That Built Me, Baggage Claim, Fastest Girl In Town, and Over You have different themes than “I”™m a tough girl, you crossed me not it”™s my turn.” Miranda AND Kellie deserve attention. It’s a shame radio showers attention on just 3 female artists when clearly Kellie also deserves a lot more airplay. I don’t think Miranda is overrated but Kellie is very underrated because she’s very underplayed on radio. A major strength of all the country women is they record diverse themes and send them to radio. A major weakness of radio is they don’t play most of those women. There are others radio plays who are definitely overrated and overplayed.
Synthetic Paper
November 13, 2013 @ 11:06 am
Yeah, this album left me a bit underwhelmed.It has its moments for sure, but at other points it feels like “just another one of those albums”, certainly better than a lot of the crap out there, but nothing that really grabs me or stands out.
“Selma Drye” is great song though, and was definitely my favorite from the album.
kellie fickle
November 13, 2013 @ 11:38 am
i was ready to pop in the cd and start honky tonking, but all i could muster was a slow sway to a pop album. She must have got a handful of one directions rejected songs
Chris
November 16, 2013 @ 6:01 pm
What are you smoking? You’re obviously a hater and I doubt you even have this CD. If you do you must have popped in the wrong CD because this isn’t a pop album and the only one direction Kellie has is country.
Karen
November 18, 2013 @ 9:29 pm
Oh, please, can we stop with the “hater” stuff. If someone disagrees, they are automatically a hater??? Isn’t that something the “Swifty” street teamers started? I listened to all the previews and was just sorta bored. Too much sameness in her little girl voice, but she tries to give it some range and a Gretchen Wilson-like toughness at times.
Scotty J
November 13, 2013 @ 3:21 pm
I haven’t heard the entire album, only ‘Little Bit Gypsy’ which I liked OK so this is a little disappointing but I have to think the ‘mainstream safe’ as you call it is an attempt to please two masters. Traditional fans who loved 100 Proof and radio types who ignored it. That never seems to work unfortunately (sales wise that is) as I’m afraid she is about to find out. She is still far better than most though.
Trigger
November 13, 2013 @ 3:36 pm
That’s my concern with this album. I’m hearing a lot of mainstream-type material, but no real big radio hits. Maybe 1 or 2 if the label really pushes them, but Black River Entertainment is no Big Machine. Like you said, this album may get stuck between not appealing heavily to anybody. But at the same time, there’s some good songs here probably for both camps, so we’ll see.
Eric
November 13, 2013 @ 4:35 pm
Black River Entertainment should take cues from Big Machine circa 2006 and 2007.
Chris
November 16, 2013 @ 6:52 pm
This album has many radio hits if only radio would play them. The 2 singles released are better than most of the radio top 20 at any time and just about every song radio has played past those 2 singles. We know they play just 3 women and that’s the real concern. True Black River is no Big Machine but neither was Big Machine and other indies when they started. If Kellie had signed with Big Machine I kind of doubt she’d be better off. They have big label money and radio power or better but something tells me they’d give Kellie less creative freedom and make her go more pop. Wonder what that is.
Chris
November 16, 2013 @ 6:43 pm
I don’t think Kellie ever tried to please only traditional fans. Are all or any of us here strictly traditional fans? What about alt country? Some of Trigger’s top rated albums like Olds Sleeper and Bloody Jug Band aren’t traditional. I like all kinds of country if the music is basically country and good.
Some songs on this album are more radio friendly than others but I don’t think combining more country and mainstream on the same album doesn’t work for sales. Sales mostly depend on if radio plays you or not and radio playing just 3 women is the only thing not working. Kellie’s first album has a few very country songs on it so she and Miranda are examples that it works if radio plays you. Carrie’s albums also have more and less country songs and some of her fans complain about her label not releasing her more country songs to radio. Taylor’s album has at least one country/pop song. Isn’t Kacey’s album both country and commercial?
I believe Miranda is the highest selling artist per spin in about the past 8 years and Kellie isn’t far behind. Their debut albums sold nearly a million copies each without any top 10 radio airplay, outselling many men who got top 5 airplay. Kellie’s debut is her most diverse with country, country/rock, and country/pop songs and it’s her highest seller by far. Her second album went more pop and sold about half. 100 Proof sold about 1/5th of that because radio didn’t play it. All of her albums would’ve sold more with more promotion and airplay. Even if radio doesn’t play this album I bet it sells more than 99% of recent traditional or non-mainstream albums. Radio should stop robbing women and their own listeners who want to hear them and play it though.
Dana M
November 13, 2013 @ 3:24 pm
I’m a little bit disappointed by this album. I was expecting something similar to 100 Proof but it just sounds like she fell back on the mainstream aspects of her previous albums. It’s not bad but I think we’ve heard what she’s capable of and this is not it.
Chris
November 16, 2013 @ 6:58 pm
This is how to properly evolve country music. Making an album too similar to 100 Proof would be a mistake. This album sounds different while keeping it country, is more modern than 100 Proof and a lot more country than her previous albums, especially her second.
Yoggy
November 13, 2013 @ 7:03 pm
Have only previewed it, first reaction is “ehh………” I prefer ‘100 Proof’, but Kellie Country is a good thing, so go Kellie, I guess?
ShadeGrown
November 13, 2013 @ 8:47 pm
J.B. Beverly released an album on Tuesday…
Trigger
November 13, 2013 @ 9:13 pm
…and I’ve yet to receive my copy. But it should be here in the mail any day. I hope people understand if I don’t put a moratorium on any other album reviews until I’ve received it and had a chance to let it sink in and get the time to write a review. I’m doing the best I can to cover as much ground as possible.
Chris
November 16, 2013 @ 5:19 pm
I love this album and it’s better and a more fun/enjoyable listen than 100 Proof. Even the harshest critics should realize it’s at least equally as good. The lyrics, music, vocals, and production couldn’t be more amazing. This is the best country album all year! I give it 2 guns way up and use them to shoot all bad and mediocre songs. LOL
Generally the songs Kellie co-wrote are her best but that’s not always the case, just like Miranda didn’t co-write The House That Built Me. If the songs on The Woman I Am weren’t as good as 100 Proof I’d agree about Kellie writing fewer songs but they are because she’s great at picking songs, knows a great song when she hears one, and some songs were written for/about her. Kellie said no one knows her better than her husband and obviously the songs he wrote about her are based on what he knows about her, same for some other songs they didn’t write, so the result is about the same as if she wrote them. Leslie Satcher asked Kellie who she is before writing Tough for 100 Proof. Kyle and friends wrote Little Bit Gypsy and No Cure for Crazy about her.
Branching out and working with different talented country writers is one of Kellie’s strengths while others stick with or switch to pop or truck writers. I love the songs about her but don’t want every song to be about the same person or topic. It’s good to expand with more universal songs that apply to and are more relatable to more people like Ring For Sale and Where Did Your Love Go, which one critic picked as the best lyrics. I Forgive You slays and has the highest itunes sales besides the 2 singles. Buzzin’ is a very fun song. Another critic picked Selma Drye as the best song. It’s great when different critics pick different songs as the best and confirms that the whole album is great.
Tailgates have no business in a Pickler, Ortega, Lambert, Musgraves, Underwood, Monroe, Clark, or any country woman’s review unless it’s just to say their songs blow the tailgates off trucks. The difference between revenge and “girl gone crazy” songs and most truck songs is different writers and lyrics vs. the same writers and lyrics, or different vs. basically the same songs. The same theme does not equal the same song and it’s not even close. There is no female equivalent to “bro country.”
I think The Woman I Am’s production is better balanced between traditional and modern than 100 Proof was, and mainstream safe would be going much more pop or rock and major voice altering to sound like a man with average vocals for radio.
I like the fiddle on The Woman I Am more than 100 Proof. The music and production sounds tighter, more natural and cohesive, as if the studio musicians were in Kellie’s band and have been playing with her for years.
I agree that Kellie”™s vocal performances are sensational throughout The Woman I Am. Her vocals are perfect on 100 Proof and a little better on this album if it’s humanly possible. This is another album that clearly earns top female vocalist and album of the year nominations but we know awards mostly depend on radio playing you. Sadly they’ve played countless weaker men, pop artists and songs more than and got them nominated over Kellie, one of the very best country vocalists and artists.
Mattwrotethis
November 21, 2013 @ 10:38 pm
It’s not the instant classic that 100 Proof was, but I still liked it.
I’ll put it this way, if this is as bad as it gets with her new label, I’ll own every one of her albums from 100 Proof onward. It’s still pretty good music.
janet hall
January 16, 2014 @ 8:59 am
country radio should listen to the people! would love to hear kellie on radio. her new album has songs that would chart in the top 20 so what’s the problem!!! i love the song no cure for crazy. give us a chance to show what we will listen to on the radio!!
Joe
May 19, 2015 @ 12:36 am
I wandered here Googling Liddell because Miranda Lambert’s Revolution was the best CD I’d listened to in a long time. I’ve written some songs, grew up in Bluegrass country and loved Buck Owens as a kid. I never have liked corporate, committee written country songs. I’ve been listening to a few country records lately and they seem to have been influenced by pop and rock, some stuff reminded me of 70s and 80s pop rock. You can tell somebody has been listening to the Beatles too. That isn’t all bad but it would be nice if people would just write and record true songs that don’t seem artificial. The trick of art is not to seem artificial.