ChatGPT Creator: AI Is Coming For Creative (Music) Jobs First

We live in a very uneasy moment in history. The challenges we face each day often feel so existential. Whether its wars breaking out in some of the most delicate regions in the world, or the rapid adoption of AI threatening so many people’s livelihoods, it seems like uncertainty and potential calamity linger around every corner.
When ChatGPT exploded in popularity earlier this year, Saving Country Music attempted to explain how country and roots music, and other more organic music composed and played by humans will hopefully be more insulated from AI concerns since it’s the human touch and live aspect of the music that holds its appeal. It’s pop music, EDM, and hip-hop that already lean heavily on technology, formula, and the familiar to entertain that are likely to be more in trouble.
That hypothesis might still be true for the most part. But what seems to be evident is that AI is coming for the creative occupations first, whether that’s the songwriters who compose music, the artists that perform it, or even the journalists and critics who cover it. This is the conclusion of the man who is most responsible for ChatGPT, the CEO of Open AI, Sam Altman.
Recently Altman was on The Joe Rogan Experience, and spoke directly about how he felt creative jobs could be the first on the chopping block thanks to AI, and how this wasn’t what he would have predicted in the past.
“The way the technology goes has been so different than even my own intuitions,” Sam Altman said. “If you’d asked me 10 years ago, I would have said first AI is going to come for blue collar labor basically. It’s gonna drive trucks, and do factory work, and it will handle heavy machinery. Then maybe after that it will do some kinds of cognitive labor, but it won’t be off doing what I think of personally as the really hard stuff. And maybe, maybe last of all, and maybe never because human creativity is this magic special thing … last of all it will come for the creative jobs. That’s what I would have said.”
But of course that is not the way things have transpired. ChatGPT and other AI tools have shown surprising skill at composing songs both in written form, and creating new recordings from existing ones in an artist’s catalog, and even making collaborations between two or more artists that are difficult or impossible to discern from the other songs in an artist’s library.
“AI is much better at doing tasks than doing jobs. It can do these little pieces super well,” says Sam Altman. “It’s going in the exactly opposite direction. It can do the creative work first, stuff like coding second, it can do other kinds of cognitive labor third, and we’re the furthest away from humanoid robots.”
Of course, “creative” is a subjective label. One of the reasons ChatGPT is able to compose certain songs is by finding repeated patterns in music and emulating them. Nonetheless, this is already causing major calamities within the music industry. While auto workers are on strike and are worried about AI and automation, and actors recently went on strike to protect their likeness rights from being used in movies in the future without permission or a share of the revenue, musicians don’t really have a similar recourse to protect themselves and their work moving forward.
Sam Altman showed surprising honesty and seriousness about the concerns that AI could pose to society, openly admitting that it will not all be a good thing. There will be bad that comes with the good. But he also believes that ultimately, humans—including creative ones—will learn to use the technology as a new creative tool.
“I’m not a believer at all that there won’t be lots of new jobs. I think human creativity, desire for status, wanting different ways to compete, invent new things, feel part of a community, feel valued, that’s not going to go anywhere,” Altman says. “People have worried about that forever. What happens is we get better tools, and we just invent new things, and more amazing things to do. There’s a big universe out there. There’s just so much stuff we can all do if we get to this world of abundant intelligence where you can sort of just think of a new idea, and it gets created.”
But even Sam Altman admits that however hunky dory all of that might sound, it still doesn’t remove the existential concerns for the creative types like musicians, songwriters, journalists, and creative writers who’ve been placed on the front line of the AI revolution.
“That doesn’t provide great solace to people who are losing their jobs today,” says Altman. “So saying there’s going to be this great indefinite stuff in the future, people are like, ‘What are we doing today?'”
Unfortunately, the answer for what we’re doing to stem the tide or ensure a future for those who create in music at the moment is “nothing.”
October 10, 2023 @ 8:58 am
I understand the concern, but I think people will be much better off shifting their thought processes about the role and impacts of LLMs and other forms of what we’re calling “AI” from “how do we stem the tide?” to “how do we best adapt to the inevitable?”.
Otherwise, you’ll be left holding a buggy whip.
October 16, 2023 @ 2:04 pm
As a songwriter and gigging guitar player, I’ll take the buggy whip, thanx…
October 10, 2023 @ 9:11 am
30 years ago I was worked at a radio station where the traffic director wrote all the copy for the ads that we produced in house. By the time the person in that position left much of her workload had been drastically reduced by automation so most of her remaining duties were taken on by the receptionist who wasn’t interested in writing copy, so that task fell to the announcers. In some ways it was better because we knew how many words we could fit in a 30- or 60-second spot, but coming up with something to say about products and services we knew nothing about was a pain. So for that task, having something like ChatGPT to create a rough draft would be a Godsend. But I have no desire to read a book or listen to a song that was created by computer software.
October 10, 2023 @ 9:19 am
As a graphic designer, i’ve already lost longtime clients that are perfectly content to just take what the AI gives them rather than paying me to do it… but they still think i should pay for *their* services. Hard pass.
I think AI is a tool. it can be very useful if used that way. Like a hammer. you could build a house, you could smash someone head in.
October 10, 2023 @ 10:08 am
As a country music fan who grew up on 70s & 80s country, I miss the days when country artists used a live band in their studio sessions. Now, much of it is computerized and now throw ai into the mix. I truly believe, for the most part, that country music (mostly todays mainstream) has lost its soul. Many artists of a much earlier era not only sang but wrote their own music, put their heart and soul into it. Then they went into the studio with a live band and made a record. Most of that is gone today. I can’t help but conclude that country music (mostly contemporary, main stream) has lost its soul and will not pass the test of time. Oh how I long for the good old days when country music was raw, down-to-earth and reflected everyday life. Three chords and the truth. Oh well, I guess nothing lasts forever.
October 10, 2023 @ 7:26 pm
Most of the music released today (in all genres) sucks giant donkey balls, but country artists still use bands in the studio.
October 10, 2023 @ 10:08 am
I just asked AI to “Write a country song about getting me off this LA Freeway in the style of Guy Clark called “LA Freeway”
I was impressed that it took 3 seconds, but here’s the response : Nice try AI , excuse me…
(Verse 1)
Well, I’ve been stuck on this LA Freeway,
Gridlock’s got me feeling some kind of way.
I’ve been sitting here for hours, just trying to move,
But the traffic’s got me singing them highway blues.
(Chorus)
Oh, get me off this LA Freeway,
I need wide-open spaces and a slower pace.
I’m tired of honking horns and brake lights all day,
Oh, won’t you help me find my own country way?
(Verse 2)
I left the city chasing dreams and fame,
But all I found was hustle, stress, and strain.
Now, I long for dirt roads and fields of green,
Where life’s a little simpler and the air is clean.
(Chorus)
Oh, get me off this LA Freeway,
I need wide-open spaces and a slower pace.
I’m tired of honking horns and brake lights all day,
Oh, won’t you help me find my own country way?
(Bridge)
Give me a front porch swing and a sunset view,
A little house on the outskirts with a mountain or two.
I wanna wake up to the sound of a rooster’s crow,
And watch the world go by nice and slow.
(Verse 3)
I’m done with concrete jungles and neon lights,
I’m trading it all for starry country nights.
I’ll find my peace where the wildflowers grow,
Off this LA Freeway, I’m ready to go.
(Chorus)
Oh, get me off this LA Freeway,
I need wide-open spaces and a slower pace.
I’m tired of honking horns and brake lights all day,
Oh, won’t you help me find my own country way?
(Outro)
So, I’ll pack my bags and say my goodbyes,
Head for the outskirts ‘neath the big blue skies.
I’ll leave this city life behind, no more delay,
LA Freeway, I’m finding my own country way.
October 10, 2023 @ 10:37 am
So what’s wrong with it, specifically?
October 10, 2023 @ 12:48 pm
It’s generic as all hell. They always sound like that, I’ve messed around with it too
October 10, 2023 @ 1:36 pm
sounds as good as just about any song you’d hear on country radio
October 16, 2023 @ 2:11 pm
It’s silly bro’. Very sophomoric writing.
October 10, 2023 @ 3:41 pm
You should put that as a bonus track on your next album, haha. It’s got enough country cliches to go straight to radio. Throw some electronic drums on it with the cicada rolls and it’ll be number one.
October 10, 2023 @ 6:57 pm
So who do you have to share the royalties with?
October 16, 2023 @ 2:21 pm
Lol. I totally relate.
To keep from screaming on the 405 in crush hour I taught myself to write songs in my head, though I wasn’t near my guitar.
Kept me almost sane and gave me a couple of tunes to build on.
That AI thing u received was silly.
October 10, 2023 @ 10:11 am
Why should I be bothered to read/listen to/watch something that no one could be bothered to write/record/film?
October 10, 2023 @ 11:12 am
Well, with some of the lyrics of modern country songs, AI would certainly be an improvement. Couldn’t be much worse.
October 10, 2023 @ 11:41 am
Thats just it..it wont be any worse…often better…in any case you won’t be able to tell the difference. We’re screwed.
October 10, 2023 @ 11:19 am
I think (?) the songwriting portion of country music is safe. I’m not very interested in hearing an artist sing a song written by AI. To be honest though, I’m not sure how different that is than an artist singing a song written by a group of 4 other people though. So I’m not sure really.
I think a lot of the other stuff in the music industry could be aided by AI. Album covers, artist artwork, posters, tour promotional items and merch. could all be more efficient with AI. (For better or worse).
October 10, 2023 @ 11:39 am
The future of paid art and music will be in live, on the spot creation. Everything else will be doubted.
“Value” will greatly affected by being able to prove that a human made something.
Leonard Cohen was right. The future is murder.
October 10, 2023 @ 12:04 pm
I think it could be argued that the “songwriting by committee” going on in the mainstream is already a primitive form of AI. Would it be a great loss if it disappeared? Probably not.
October 10, 2023 @ 4:21 pm
Those committees are going to shrink down to a few well known and established writers and a bunch of chat bots.
The new or less well know people will be marginalized.
October 12, 2023 @ 7:54 am
“The new or less well known people will be marginalized.”
This is the case already. It’s been the case for a very long time. No one wants to take a chance on someone that has never proven themselves. Why start now?
October 10, 2023 @ 11:05 pm
I can imagine some record company exec having AI write a song (as with the rewrite of Guy Clark’s “L.A. Freeway” above) and then handing the results over to a human songwriter to iron out the clunky/nonsensical lines. Those executives have been perfectly content to churn out assembly-line songs that all sound the same and I don’t see anything changing that. AI will just make it easier, and there are fewer humans who need to be paid.
October 10, 2023 @ 1:12 pm
I think the general public will get what they ask for. We’ve had decades of formulaic country and pop songs, formulaic superhero movies and rom-coms, formulaic cops and doctors on TV. We all know the formulas. We could all replicate them. No surprise that AI can as well. Had the general public valued originality and talent, AI would have a much harder time making headway.
October 10, 2023 @ 7:32 pm
“We could all replicate them.”
Clearly you couldn’t, or you’d be kicking on your yacht while your personal chef cooked you a three course meal instead of eating tv dinners and commenting here. ????
Everything is so easy, yet so few people seem to be able to these things.
October 10, 2023 @ 1:14 pm
Yeah, its kind of amusing for us blue collar workers to watch this.
Although with music, I kind of guessed this one.
I mean, 100 years ago-ish, there was only live music. Then the recording industry killed a lot of the market. Then recording devices got easier and easier to the point that anyone can make a home record that sounds fine. Then you can record something on your phone and auto everything it.
Watching live music disappear to DJs who basically press a few buttons was proof that people don’t care.
I mean, a few thousand years ago, storytelling lost its place thanks to writing.
I feel sorry for artists but its like Jimmy Buffet sang “occupational hazard is, occupation just not around”
October 10, 2023 @ 1:17 pm
By definition, what an LLM will produce is re-hash of all of the data it was fed. It can make something that sounds like a Guy Clark song, but it’s going to be the average of all Guy Clark songs. It can’t take music in a new direction, it can’t expand a genre, it can’t create a sound that’s never been heard. It might be able to write yet another single that sounds just like every other single on the charts, but it wont be able to be Bill Monroe sparking bluegrass or Nirvana introducing grunge. In other words, it can’t be genuinely creative.
October 10, 2023 @ 6:54 pm
Agreed! However, I would gladly take a song that is an average of all Guy Clark songs. I’m not sure if anyone is capable of that.
October 10, 2023 @ 2:28 pm
Rick Beato has a good/different perspective in one of his videos.
https://www.youtube.com/watch?v=-eAQOhDNLt4
The long and short of it, I think, is that there will be a market for AI music, but there still be a market for REAL music. Just like we see with radio vs. independent, there are people that just don’t care about the things we (at SCM) care about, they just want a song to listen to. There will always be a portion of listeners that won’t gravitate towards the inauthentic crap, i.e. radio and ai.
October 10, 2023 @ 2:51 pm
That is the original take that I gave on this earlier in the year, and I think that continues to be the likely outcome.
That said, when the guy that was on the forefront of developing this stuff is telling you that the creative jobs are the ones that are going to be affected first, I think it’s important to listen.
I also think there are a lot of people feeding song ideas into ChatGPT and laughing at what it spits back out at them, but I think they’re missing the point. First, ChatGPT’s results are only going to be as good as your query of it. If you make a bad or overly-simplistic query, you’re going to get overly-simplistic results.
But complaining that it’s lame right now is kind of like complaining that Pong is lame. We are at the very beginning of this, and like all things in technology, the improvements will be exponential with each new version. AI is already making Drake songs that are becoming viral hits. It’s not a hypothetical that it might be able to make a hit song. And I think people who think it won’t be able to handle musical complexity or variance are fooling themselves.
I’m not trying to be alarmist. But I do think that as a music community, we need to be honest about the implications so that we can make decisions in the present tense to make sure creators don’t get screwed.
October 10, 2023 @ 3:05 pm
“I also think there are a lot of people feeding song ideas into ChatGPT and laughing at what it spits back out at them, but I think they’re missing the point.”
Yeah, I agree 100% with that. The point Mr. Altman, and others in many industries, are making is that AI, as a tool, is going to be something creatives can use to improve their craft. AI might displace some people, but creatives that can use AI are going to replace those same people but better.
Me personally, don’t know how AI can make my job or my songs better, but I’m more or less old and in the way and I like it like that.
October 10, 2023 @ 4:37 pm
My brother had chatgpt write him a song a few weeks ago during a teacher workshop. He had a good laugh at the first song it spit out – in less than a second. But after reworking each line with a better query for about 30 minutes, he had what he thought was a pretty good song. (He has written hundreds, of course not published). So for him, AI did the hardest part of writing the song: turning the idea into phrases, in a very short amount of time.
October 10, 2023 @ 8:14 pm
I can believe their being an AI record producer telling Morgan Wallen and Luke Combs which country classics to cover next.
October 10, 2023 @ 3:10 pm
Correct me if i’m wrong but AI can’t “create” anything – it just regurgitates what already exists?
So if you want The Chipmunks to cover Morgan Wallen’s “Last Night” – AI can do this since the song & the Chipmunks’ audio already exists.
But if you want AI to create a brand new song.. it really can’t? It will just give you a lifeless trap beat in the genre of “country”
October 10, 2023 @ 8:13 pm
I get your point. Art is mostly just a unique application of all of the influences that someone has taken in. (Aside from the rare artists seem to be able to tap into a supernatural radio freq and can become a conduit for other-worldy music.)
October 11, 2023 @ 5:52 am
I thought the whole idea of AI and machine learning is that can form new ideas on its own. I’d be weary saying that it can only regurgitate existing sounds and themes.
October 10, 2023 @ 4:52 pm
Remember Spell Check? F7 on your keyboard.
Before that y’all needed a dictionary.
Same thing?
October 10, 2023 @ 7:01 pm
No
October 10, 2023 @ 8:07 pm
AI has already replacing DJ’s and News and online personalities. Many of the viral short clips on Youtube use AI generated voices reading reddit articles and regurgitating content.
Reminds me of a quote by Lloyd Green – Technology allows mediocrity to rise to the top. Computers replacing humans seems like a predictable dystopian idea when humans have used pitch correction software and tools for years.
I was thinking of this the other day – AI has the ability to replace music up thru the level of talent that musicians offer up for AI programming. It will never produce the highest quality music unless the master artists give AI programmers the granular info on how they have their nuance and depth in their playing. (Unless AI can take extensive music courses and understand music to the level of elite musicians) If Paul Franklin and Vince Gill start working with software developers of AI then we are in trouble.
It is concerning how well AI can emulate the voices of famous artists singing random lyrics for those funny videos on social media.
October 11, 2023 @ 5:29 am
Personally, I am not worried about losing my job to robots and I write songs for my own amusement so I’m not worried about all the money I will continue to not make as a songwriter.
October 11, 2023 @ 8:53 am
How will AI replace the live music experience. Isn’t it already the case that most singers/bands don’t make money off making music, but by playing it? I know country music in particular is driven by songwriters who don’t necessarily play music so they may suffer. But I don’t see any way an AI is going to replicate the experience I have at a Drive-By Truckers show.
Hell, it might even be better of artists in some sense because maybe it’ll tilt the playing field a bit further away from the labels/publishing houses. Sure, Evan Felker might lose some songwriting money but maybe it’ll force bands to get on the road and do better shows.
October 11, 2023 @ 8:56 am
Anyone who listens to music made by AI is mad.
I do not support it one bit. I think it’s incredibly dangerous. In my opinion, anyone who uses the shit is evil.
October 11, 2023 @ 11:58 am
Music in every genre is terrible for the most part today.
Give AI a chance because it can’t get much worse.
October 13, 2023 @ 7:59 am
For those who uses it to write songs take care! Soon you’ll probably have to update the music credits to “Written by ChatGPT Songwriter”.
October 16, 2023 @ 8:06 pm
AI will be the fall of humanity. It will be the meteor vs the dinosaurs, except with humans. Mark my words.