Deconstructing Billboard’s “100 Greatest Country Artists of All Time”


Recently, Billboard published a list of what they believe are the “100 Greatest Country Artists of All Time.” As always with these lists, it has stimulated lots of conversation, and some controversy.

The first thing to understand and respect is this is Billboard‘s list, and they have a right to their opinion and perspective. This isn’t the set-in-stone “All Time” list for everyone. This is Billboard‘s version of it, and everyone else’s will be different.

What’s great about music is that we all have our own opinions and perspective on it, and can use a list like this to discuss what we think. The point of these lists is to potentially point you to someone or something you don’t know about and might enjoy.

That said, there are some choices, inclusions, and omissions here that do beg strong scrutiny.

Let’s start off with what works, and that is Billboard’s Top 10. Though you could perhaps argue about the order a little bit, it’s difficult to argue these are not the Top 10 country artists of all time, and in an order that’s close enough.

10. Merle Haggard
9. George Strait
8. Charley Pride
7. Garth Brooks
6. George Jones
5. Hank Williams Sr.
4. Loretta Lynn
3. Willie Nelson
2. Johnny Cash
1. Dolly Parton

The Top 20 is not terrible either, but starts to give you some stuff to second guess.

20. Kenny Rogers
19. Alan Jackson
18. Keith Whitley
17. Alabama
16. Randy Travis
15. The Carter Family
14. Waylon Jennings
13. Jimmie Rodgers
12. Patsy Cline
11. Reba McEntire

Is Reba McEntire really the 11th most important/successful/influential country artist of all time? This feels pretty high, and perhaps factoring in her TV/sitcom career a little too much. And though Keith Whitley was a worthy and recent pick for the Country Music Hall of Fame, to put him at #18 seems extremely high as well. Yes, an early death cut off what was likely to be an incredible career, and his influence is undeniable. But there are performers not even on this list that arguably were more important than Keith Whitley. Do either Reba or Whitley feel bigger than Alan Jackson? Not really.

Brothers Osborne and Maren Morris:

The biggest problem with this list is that it gives away the game with the very first two names on it:

100. Brothers Osborne
99. Maren Morris.

This is clearly a gift to those on social media and in the press who would complain if they weren’t included due to political and diversity interests. But including them does a disservice to both this list, and these artists, especially when considering who doesn’t make the list. What Billboard does by putting Brothers Osborne and Maren Morris at the start of the list is they allow everyone not included to be judged against them, which is a brutal exercise.

And no offense to either Brothers Osborne or Maren Morris who’ve had their impact, but they are still relatively new performers if nothing else. By putting them at 99 and 100, you’re signaling you know they don’t belong here. You just want to include them as a “cover your ass” maneuver. This is what happens when you try to wishcast diversity into a list.

Some have complained “diversity” is the reason Jason Aldean and others were left off the list. Does Aldean deserve to be on it? Maybe near the end of it. But clearly he’s had a bigger impact in country than either Maren Morris or Brothers Osborne. That’s how you undermine the entire list, and open up a vector of attack by including these two performers first.

Important Black Performers:

Country Music Hall of Famers Charley Pride at #8 and DeFord Bailey at #83 on the Billboard list feel like quality picks, and are hard to quibble with. Hall of Famer Ray Charles at #24 might be a little high just due to a lack of volume of country material, and so might be Darius Rucker at #91. Both both of these performers probably deserve to be on the list, much more than Maren Morris and Brothers Osborne do.

Linda Martell at #67 is a very questionable call. Martell deserves all the credit in the world for being the first Black woman to break the race/gender barrier in country music, and her album Color Me Country continues to be an overlooked gem in the country catalog. But the story of her career is how it should have been big and wasn’t. As tragic as this was, you can’t wishcast what she could have been onto this list, any more than you can with Keith Whitley. Martell deserves all the accolades and retrospectives she receives. But she was not the 67th most important artist in country music history.

Country Music Hall of Famers Not Included:

One great way to check a list is to check it with another list. In this case, a look at the inductees into the Country Music Hall of Fame is a good way to cross-reference eligibility. Since the Country Music Hall of Fame is one of the hardest institutions to get inducted in, it really offers a rugged litmus test with which to judge an artist’s talent, influence, legacy, and longevity.

Removing all non-performers, songwriters, and musicians from consideration, there are 36 artists in the Country Music Hall of Fame that are not on Billboard‘s list. That seems like a pretty high number, especially when you factor in who is on Billboard‘s list that probably shouldn’t be. Some of these omitted Hall of Fame names include performers many would likely put in their Top 20. This list includes:

Lefty Frizzell
Hank Snow
Webb Pierce
Bill Anderson
Red Foley
Tom T. Hall
Ferlin Husky

Other Hall of Famers not included on Billboard‘s list are:

Chet Atkins Bobby Bare – Jim Ed Brown and The Browns – Bill Carlisle – Vernon Dalhart – Jimmie Davis – Jimmy Dean – Delmore Brothers – Jimmy Dickens – Flatt & Scruggs – Don Gibson – Marty Stuart – Homer and Jethro – Sonny James – Grandpa Jones – Pee Wee King- Uncle Dave Macon – Patsy Montana – George Martin – Minnie Pearl – Jim Reeves – Tex Ritter – Roy Rogers – Jean Shepard – Connie Smith – Sons of the Pioneers – Ray Stevens – Ernest V. “Pop” Stoneman – Hank Thompson

You could make an argument that any of these performers is superior to Brothers Osborne or Maren Morris.

Artists Who Should Be in the Hall of Fame Who Are Not Included:

Again, taking Brothers Osborne and Maren Morris as where the list begins, it’s easy to field a list of performers whose artistry, impact, legacy, and longevity outpace them. Names that are likely to be induced into the Country music Hall of Fame in coming years and could have made it on the Billboard list include:

Johnny Horton
Johnny Paycheck
Jimmy Buffett
Eddie Rabbitt
Gram Parsons
Lynn Anderson
Crystal Gayle
Rosanne Cash
Rodney Crowell
Maddox Brothers and Rose
David Allan Coe
John Michael Montgomery
Steve Warnier

Eddie Rabbit alone had twenty #1 songs, and 34 total Top 10 hits, most of which he wrote himself. Eddie Rabbitt was one of the biggest and most influential country artists of the late ’70s and throughout the ’80s. How Billboard overlooked Rabbitt’s chart impact alone is quite curious.

Bias Against Grand Ole Opry Performers:

One thing you see throughout Billboard‘s list is a downgrading of performers whose careers primarily centered around the Grand Ole Opry. Perhaps this makes sense since this is Billboard, which is going to lean more heavily on their charts. But Minnie Pearl and “Little” Jimmy Dickens are two of the most recognized country performers of all time, and don’t make the Top 100.

Though most people tend to refer to either Hank Williams or George Strait as the “King of Country Music” (both of whom are worthy of that crown), it’s actually Roy Acuff who was coined with that term first, and held court at the Grand Ole Opry for many decades. #42 right behind Taylor Swift at #41 seems like a insulting ranking for the true “King of Country Music.”

Bias Against Bluegrass Performers:

Granted, bluegrass is a less commercial subgenre of country music, and artists should probably place second behind full blown country performers on a country list. But to have no Flatt & Scruggs, no Jimmy Martin, and to put the Father of Bluegrass Bill Monroe at #28 seems unfair. Bluegrass continues to be a massively influential and vibrant part of country music, and a strong case could be made Bill Monroe belongs in the Top 20, if not Top 10. Brothers Osborne? The Osborne Brothers probably belong before them.

Recency and Pop/Rock Bias:

Conway Twitty has the 2nd most #1 singles in country music history. Arguably no performer had a bigger commercial impact in country except for George Strait, Garth Brooks, Alan Jackson, and Shania Twain. Yet Twitty ends up at #47. Meanwhile, John Denver who most would consider more of a folk pop performer is at #33. Kris Kristofferson is of course an incredible songwriter and an important country performer. But #27 seems like a stretch. His recent death probably resulted in some sympathy votes from the Billboard staff.

Eddy Arnold is another country artist that is regularly downgraded in historical retrospectives. In the time of Hank Williams, Eddy Arnold was actually the more popular star. Speaking of Billboard, Arnold scored 147 songs on the Billboard charts, ranking only behind George Jones for #1 all-time. He sold 85 million records. Yet he comes in at #78 on the Billboard list. Similarly, Ernest Tubb is considered an all-time artist in country. Yet somehow he ends up at #81.

Though many country purists will quibble with Taylor Swift at #41, this probably is a fair placing. Whether you liked her influence on country or not, she had a massive impact on country in the late ’00s, early ’10s, and is a 2-time CMA Entertainer of the Year. Shania Twain at #21 will also be shouted down. But again, she was a major superstar for many years.

Country Music Hall of Fame Implications:

Perhaps the most quizzical pick of the entire survey is Alison Krauss at #30. She is massive in the bluegrass world. But the fact that she put so many people behind her on the Billboard list speaks to the cultural footprint she’s had. It’s important to note that while Krauss is a #30 here, she is not in the Country Music Hall of Fame. Neither is Clint Black, who comes in at #69.

This speaks to just how hard it is to get into the Country Music Hall of Fame, and why that makes for a good cross reference to Billboard‘s list.

See Billboard’s full Top 100 Country Artists of All Time.

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