Finally: Josh Turner to End Long Album Drought with “Deep South”
The long wait for a new album for fans of country music mainstream traditionalist Josh Turner is finally over. Josh Turner’s label MCA Nashville will release his latest album and sixth overall called Deep South on March 10th. It has been nearly five years since Turner released a record—2012’s Punching Bag—and he’s been outspoken about frustrations with getting new music out to people in the past.
“I’m really proud of this album,” says Turner. “It was really important for me to expand creatively and explore in new ways for this record. The way I pick songs is different now. There are so many things in my life and career that have matured me as an artist.”
Josh Turner released what was supposed to be the debut single from a new album called “Lay Low” way back on September 15th, 2014. The single stalled at #25 on the Billboard Country Airplay chart, and this is likely where the seeds were sewn in the delay. Sometimes major labels expect a hit single before releasing the new album.
On November 3rd of 2014, Josh Turner held a private event for select press and industry personnel at the SoundCheck rehearsal space in Nashville to preview a new record—a regular occurrence as part of the run up to a major label release. Turner played numerous songs from the unnamed album at the time, including a song written by Craig Wisemen called “Bench Seat,” a ballad called “Wonder,” and a potential radio single called “Where The Girls Are.” Two of those three songs have made it onto the track list of Deep South, along with the original “Lay Low” single.
Though metadata readings from distributors had Josh Turner’s new album originally headed to market on March 31st, 2015, March 31st came and went, and no official announcement was ever made, and no album ever arrived. This started an even longer delay in which numerous MCA Nashville artists, including David Nail and Gary Allan were also waiting for some movement on new releases.
On numerous occasions, Turner began speaking out to the press about the delay, including in December 2015 when he spoke to the Albuquerque Journal saying, “If it were up to me, I would have had an album out in 2013. There have been a lot of business issues that have popped up and I’m just pushing forward. The new music is there and I want to get it out to my fans … The fans have been pretty anxious. Then I have to remind them that this is a business and there are a lot of things that I can’t control.”
Finally in May of 2016, a new Josh Turner single emerged in the form of “Hometown Girl.” Once again the song has remained outside of the Top 20 so far, but MCA Nashville has finally decided to grant Turner a new album release. Turner says the album “represents hardworking people who find joy in the simple things in life; heritage, church, community, high school sports, being outdoors. It is a culture.”
Some may see the palm tree and crescent moon in the ‘O’ of Josh’s name on the album cover, and track names like “Beach Bums” and “Hawaiian Girl” and worry we may hear something more indicative of Kenny Chesney than Josh Turner circa 2012, but time will tell. A snippet from the title track released with the album announcement that goes, “I’m from the deep South, let me take you there. Screaming down a back road like we don’t care…” probably doesn’t offer much reassurance to Turner’s traditional fans either. But many of Josh Turner’s long-time followers are just happy the wait for new music is finally over.
Deep South Track List:
1. Deep South
2. All About You
3. Hometown Girl
4. Beach Bums
5. Southern Drawl
6. Where The Girls Are
7. Never Had A Reason
8. Wonder
9. One Like Mine
10. Lay Low
11. Hawaiian Girl
ElectricOutcast
January 27, 2017 @ 7:19 pm
Cover logo reminds me of that Margarita mixing machine I sometimes see in restaurants. I think Island Breeze was the name (could be wrong).
sbach66
January 28, 2017 @ 7:20 am
Island Oasis is the name.
albert
January 27, 2017 @ 7:22 pm
…..fingers crossed that Josh didn’t cave . This is a one in a million COUNTRY voice and it would be criminal NOT to let him sing COUNTRY music in a way that only HE can . Sure , he’s recorded some dumb stuff ….haven’t they all ? But he’s redeemed himself by recording some of the best also ( I Had One One Time ) .
Looking forward to this but I’m prepared for whatever in a way that I wasn’t when Easton Corbin let us all down .
Raymond
January 27, 2017 @ 7:42 pm
You say that Hometown Girl stalled out of the Top 20? The label is still promoting the song and it is still going to go up the charts especially with the album so close.
The label wouldn’t release an album without a single being on the radio with a decent amount of airplay
Trigger
January 27, 2017 @ 8:11 pm
Maybe “stalled” was too strong of a word. It peaked at #20 a few weeks ago and it’s at #22 right now, so at the moment it remains to be seen if it will go past that 20 peak. Usually labels want to see a single in the Top 10, and try to get it to #1 right as the album is being released. Perhaps it still has some upside potential. I wouldn’t be surprised if MCA Nashville throws all kinds of money behind it, buys some hookers for corporate radio programmers, sends iHeartMedia affiliates Tickle-Me-Elmos stuffed with cash and cocaine, and all of a sudden it’s the next #1 because everyone is supposed to get a #1 in today’s system. But the song is kind of a dog, neither here nor there. I guess we’ll see.
seak05
January 27, 2017 @ 9:01 pm
It should be back in the top 20 on Sunday’s mediabase chart. With this announcement, and also Raelynn’s album date, I’m hoping that the major labels are starting to relax a little bit about radio success being necessary for album release.
nascarfan999
January 27, 2017 @ 10:46 pm
While it has gone “sideways” at times on the Billboard chart, it has not fallen and the current positions of #22 (airplay) and #25 (songs) is the peak for it. It does seem like the timing of the album would help push the single further up the chart over the next 6 weeks.
I absolutely loved Lay Low and while Hometown Girl did pander to some “hot trends” in country, it is still among the better mainstream songs for my money. Because of his track record, I’m willing to give him the benefit of the doubt. Let’s just hope this doesn’t end the way my last benefit of the doubt artist (Dierks Bentley) did.
hoptowntiger94
January 27, 2017 @ 11:03 pm
GEEZ! Back in the day we got a steak dinner at Morton’s and maybe a trip to the strip club!
I got out too soon!
Big Cat
January 28, 2017 @ 5:50 am
Tickle-me-Elmo stuffed with blow….. that’s a great idea. Thanks trig
I just hope his music is better than his album cover. Won’t take much
Raymond
January 28, 2017 @ 6:06 am
That’s not how radio works with hookers and cocaine. I mean come on you really believe they are drugs and hookers being thrown around by the country labels in Nashville?
Also I checked current MB Peak is #21 and BB is #22 from what I remember and given the song is still testing and selling well enough it can still hit the Top 10 and maybe Top 5
dave
January 28, 2017 @ 1:34 pm
Your naïve if you don’t bealive it
Kevin Davis
January 27, 2017 @ 8:24 pm
It was really important for me to expand creatively and explore in new ways for this record.
In my experience, “expand creatively” and “explore in new ways” are almost always an indication of something bad. But let’s hope for the best in Turner’s case. If “Hometown Girl” is an indication, it will be a mostly safe album — good, not great.
marc
January 27, 2017 @ 8:34 pm
Beach Bums
Southern Drawl
Where The Girls Are
Hawaiian Girl
With titles like these and Josh wanting to “expand creativley” I am a bit nervous about the album.
Mike W.
January 28, 2017 @ 7:49 am
I have never found Josh Turner to be a particularly exciting artist. Dude has an amazing voice, but too often the material he records has been quite mediocre.
marc
January 28, 2017 @ 10:07 am
I think he has a great voice and some good songs but I like my country a little dirty with cheating, drinking etc. and Josh like Mo Pitney seem like to nice of guys to put out that kind of music.
Mike W.
January 28, 2017 @ 11:56 am
Agreed, I like my Country music to veer a little into the darker/dirtier side of life. I have no ill feelings about Josh Turner, I mean if I happen to hear one of his songs I probably won’t turn it off, but I have never been wowed by him either. He’s got a great voice and deserves credit for sticking to a more traditional sound (at least in terms of artists who want to get radio play), but a lot of his subject material leaves me cold. Give me Jason Eady, Cody Jinks, Whitey Morgan, etc.anyway of the week.
CountryKnight
January 30, 2017 @ 12:58 pm
I think he wrote Hawaiian Girl, a long time ago. His book mentions it.
Scott S.
January 27, 2017 @ 9:11 pm
Is that a palm tree or a palmetto tree with a crescent moon? Looks like an homage to South Carolina to me. They have beaches too.
Trigger
January 27, 2017 @ 9:31 pm
I would assume it’s an homage to South Carolina. I don’t think anyone’s questioning the symbolism or geography, I think the concern is that we’ll be getting some songs about fruity drinks and sand between the toes. Whether it’s Cabo or South Carolina may not make much difference. But let’s wait to hear the thing before we start ripping it apart.
Scott S.
January 27, 2017 @ 9:54 pm
True. If the album has been on the shelf since 2014, it may well be bro-country with Chesney sounds. Would be sad if the label made him alter his sound 3 or 4 years ago only to delay his album until a time his original sound would have been better received.
The music biz is a tough way to survive.
TheRealBobCephus
January 28, 2017 @ 7:38 am
I know Kenny Chesney went a little overboard, but what is with the backlash with beach bum music? It’s not a new phenomena in country music, the Nitty Gritty Dirt Band released “American Dream” all the way back in 1979.
Biscuit
January 27, 2017 @ 9:25 pm
His stuff flies off the racks at Cracker Barrel, he will be ok.
Christian H
January 27, 2017 @ 10:16 pm
Hard to hold one’s tongue with an album cover and song titles like that…
hoptowntiger94
January 27, 2017 @ 11:05 pm
I came late and all the good comments were taken
Roland of Gilead
January 28, 2017 @ 8:27 am
I guess thats better than coming early. HEY-OOOOO!!!!
Andrew
January 28, 2017 @ 2:07 am
That bench seat song sounds an awful lot like bro country…you can find the live version on youtube now..
Sam Cody
January 28, 2017 @ 6:44 am
Is he coming out with a new album, or a new series of those school homework folders for little girls?
mike2
January 28, 2017 @ 8:08 am
This doesn’t sound too promising. I like Josh Turner but his better days are well behind him.
PETE m
January 28, 2017 @ 11:58 am
FINALLY!!!!!!!!!!
BwareDWare94
January 28, 2017 @ 1:51 pm
Oh my god, there’s no way those song titles are a good indication.
Kevin Smith
January 28, 2017 @ 5:11 pm
Dude has a cadillac voice. Quality is akin to Don Williams. What a shame to waste it on Bro sounding drek. Something tells me his female demographic won’t care tho.
Dave F
January 29, 2017 @ 1:51 pm
I think Josh Turner should go independent and use Kickstarter projects to fund his albums. That way he’d be in control of his music and not some big-wig in a corner office.
Biscuit
January 29, 2017 @ 3:27 pm
The cover art and song titles do have a Miami Vice/ Don Johnson’s “Heartbeat” LP kinda vibe.
Garrett Roe
January 30, 2017 @ 8:53 am
I really hope this isn’t a sign of something bad
CountryKnight
January 30, 2017 @ 1:00 pm
I am just mad that Bench Seat got shelved.
At this point, I don’t care about the titles. I just want the album.
Andrew
January 30, 2017 @ 4:09 pm
Bench seat was a trash bro country song, by far the worst of the ones I’ve heard. He was right to get rid of it.
CountryKnight
February 1, 2017 @ 7:44 pm
Not even close. It has some fun lyrics and good sound. Your opinion is ridiculous.
Chris
February 2, 2017 @ 11:03 am
Trig, don’t know if anyone has addressed this yet but the symbolisim inside the O is for South Carolina where he is from.
Chris
February 2, 2017 @ 11:04 am
never-mind, just saw you addressed that.
Austin Scott
February 5, 2017 @ 10:27 pm
I know this thread is already a week old, but I did some digging and may have found the 2nd track “All About You” on YouTube. This link came from an old Easton Corbin demo, and it sounds like something right up Josh Turner’s alley. I love Josh’s music, and I thought some of his other fans that are antsy to hear something from the new record would enjoy this.
https://youtu.be/rrjltv-U6nA