Hey Sony, Where’s a New Single from the Pistol Annies?
Country music supergroup the Pistol Annies have a new record on the way called Interstate Gospel due out November 2nd, and ahead of the release they have made three new tracks available to the public. This has fans of Ashley Monroe, Angaleena Presley, and Miranda Lambert excited, but what we still don’t have yet from the three sirens is one dedicated track we can identify as a single.
There has been a lot of talk lately about how women have virtually disappeared from mainstream country radio and the country charts over the last few years, including this week where only two women are represented in the Top 35. While some simply generalize about sexism or misogyny, there are some very specific reasons women are so woefully under-represented. The primary reason is how singles are handled by the major labels.
As Saving Country Music pointed out ahead of the release of Carrie Underwood’s recent album Cry Pretty, the title track and debut single from the record was pulled two weeks ahead of the album release, sending the track to recurrent status as opposed to residing near the top of the charts for a few more weeks. Stalling out at #9, the song was not likely to reach #1. But the customary action behind a single is to maintain support behind it until an album is released, regardless of how the single is scoring. This is what happens for virtually all male country music artists, but with Carrie, this same courtesy was not extended.
A similar case presented itself around the release of the Kacey Musgraves record Golden Hour. Instead of one single being released to country radio, MCA Nashville released two songs simultaneously while putting no promotion behind either, basically guaranteeing neither would receive significant radio play, and letting program directors off the hook for having to decide to pay attention to Kacey Musgraves at all.
With the crush of new music constantly barraging consumers, the essential function of a single is to make one song a centerpiece representation of an artist’s work to draw further attention to their overall efforts and career. This is the tried-and-true system that has been in place for popular music for nearly a century. Once a single is released, it should be the public that decides whether they want to hear the single or not, willing a song up the charts, or allowing it to taper off.
Even under the new streaming model for music, selecting a single is still vitally significant, if not even more so. When playlist programmers and major streaming companies are sent two or three tracks instead of one, it gives them the choice of what to select as opposed to decreeing the song of focus. This sometimes results in these streaming services ignoring an artist altogether, similar to radio. And since there isn’t one song that radio, streaming services, media, and fans are focusing on, it doesn’t result in a metadata lift that can put a song into non-radio charts and further streaming playlists based on the attention to the track.
If Sony Nashville selects a song from the Pistol Annies, puts the same effort at promotion behind it as its other singles, and it still fails, then at least the effort has been made. You can’t guarantee an equality of outcome. But when you don’t release a single at all, you’re guaranteeing the inequality of opportunity. The public can’t make a conscious choice about a song if they’re never served it, neither can radio. This is the rudimentary reason why women are disappearing from charts and radio, regardless of the reception they may find from the public.
The Pistol Annies are a side project, but an important one that could help reinstill the representation of women many are clamoring for in country. The supergroup’s first ever single “Hell On Heels” was Certified Platinum by the RIAA despite never being released to radio. Whatever the song is, and whatever the results are, as a major label artist with radio-worthy music and recognizable names, The Pistol Annies should be bestowed the same opportunities as everyone else. Sony Nashville should release a single.
October 8, 2018 @ 9:11 am
Like a quarterback missing a receiver who is wide open downfield, Music Row once again botches the promotion of some of the most talented women in country. Next they will throw up their hands and say nobody is interested in female country singers. It’s much easier for the record labels to polish vapid and malleable artists of middling quality (male and female). It’s easier because they know what kind of throwaway songs to give them in the future if the artist catches on. Better to work the current system than to take the chance that an artist might record songs that won’t work as a commercial jingle.
October 8, 2018 @ 3:24 pm
Having Miranda Lambert and Ashley Monroe in the same group is fucking bonkers. No disrespect to Angaleena, who’s awesome in her own right, but my god, Miranda and Ashley, at least to me, or like having Paul and John in the same band. Just craziness.
October 8, 2018 @ 9:27 am
Hearing anyone debating/analyzing radio singles today sounds like the AOL “You’ve Got Mail” alert.
October 8, 2018 @ 9:40 am
As I tried to explain above, the importance of declaring a single is arguably even more important in the streaming era than it is for radio. While writing this article I checked all of Spotify’s major country music playlists to see if there was a Pistol Annies song on there, and of course there wasn’t. However there was the song “Austin” by unsigned Texas music artist Koe Wetzel released back in 2017. Why? Because Koe Wetzel released “Austin” as a single.
October 8, 2018 @ 2:37 pm
So is all this incompetence or is there some strategy here?
I get the sense that the current executives at major labels in all genres are just fine with there no longer being designated singles anymore. We have another week on the Hot 100 where one artist debuts a massive amount of songs and next week virtually all of them will be gone and never heard from again.
The problem with this is that the ‘one song’ approach has driven the music industry forever and not just radio. It is what makes a new act stand out.
‘Have you heard the new song by…’ is as old as it comes as a way for an act to stand out but when you just throw a bunch of stuff at the wall that ‘one song’ is lost in the crowd.
October 8, 2018 @ 5:44 pm
Also Koe Wetzel is something for the girls to ogle. I seriously think this is part of it.
I read an artcile about Rock ‘n’ Roll in the 50s/60s in Australia and women were few and far bewteen to begin with (not even a Wanda Jackson type) because girls didn’t want to hear women they wanted to hear and more importantly look at the boys.
I think the same is true in the mainstream country crowd, which is mostly female fans and I imagine bros who think liking Kane Brown will score them chicks.
I know looks has ALWAYS been part of the mainstream music game but now it seems even more so. If you are not attractive, to bad. And you couple that with girls not caring about female artists as much anymore like say peak era Lilith Fair days…
Yeah I may be just be blathering, but I swear everywhere I look and read this seems to be the case more or less.
October 8, 2018 @ 1:58 pm
You realize that sales and streaming charts are dominated by radio singles, right?
October 8, 2018 @ 5:27 pm
I think it’s the other way around.
October 8, 2018 @ 11:11 am
I’m not that familiar with the other two, but doesn’t Miranda have the pull to require/demand what single will be released and when?
October 8, 2018 @ 12:22 pm
Miranda can’t get her own singles played.
But to play some devil’s advocate, there have been times where the artists themselves, or their management have said, “You know what? Don’t even mess with radio.” That was the case with Kacey Musgraves when they sent two singles to radio simultaneously. If you want to have your singles seriously considered, then you have to play the game right. Kacey and her management can’t complain about no radio support for her or other women, because they helped they let radio off the hook. Miranda, Angaleena, and Ashley should insist there be a single, and that it be one song, not three sent to radio simultaneously (which is what happened).
October 8, 2018 @ 6:01 pm
In an equal world, Miranda would have the required clout to do it, especially because she is the one of the three with “star status”, such as it is. But as Trigger said, she can’t even get arrested on the radio for her own stuff now.
That this kind of all-female thing is even allowed at all in Nashville today, however, probably owes less to Miranda’s clout than to what was pulled off in 1987 by three stars with huge amounts of clout–to wit, Dolly Parton, Linda Ronstadt, and Emmylou Harris. Without that initial TRIO collaboration, there likely would never be a Pistol Annies.
October 8, 2018 @ 3:27 pm
Dude, get into Ashley Monroe. One of the purest country artists around for the last 10 years with no end in sight.
October 9, 2018 @ 1:16 pm
Thanks! I’ll check her out. Only so many hours in the day. 🙂
October 8, 2018 @ 11:52 am
Pistol Annies made a video for “I Got My Name Changed Back” yesterday in Murfreesboro, Tn.
October 8, 2018 @ 12:17 pm
Good. Hopefully that emerges as a single. But it’s still customary to release the single with the announcement of the new album, and releasing it in time for it to at least have a chance to climb the charts and peak near the album release date.
October 8, 2018 @ 12:07 pm
Maybe the three need to go through a gender change and redeclare themselves as Pistol Arnolds and then maybe they will be treated fair?
The points in the article are well-taken and no doubt correct, but this constant drumbeat of gender equality gets old. It is what it is for now anyway.
If consumers want this album, they can but it like they did Stapleton’s album releases regardless of single radio play.
Pulling the rope by demand instead of pushing the rope by quotas or other means will be more satisfying to the artists I would think.
October 8, 2018 @ 12:24 pm
Nobody is suggesting quotas. As I said above:
” You can’t guarantee an equality of outcome. But when you don’t release a single at all, you’re guaranteeing the inequality of opportunity.”
October 8, 2018 @ 2:21 pm
Country music is a good old boys game..women in the business never have the financial successes men due , they never receive recagntion like there male counterparts do…Air play on country radio for females is a joke, maybe one SONG out of every 10 is a female..
October 8, 2018 @ 2:52 pm
The video should give Name Changed Back a boost on YouTube but it doesn’t seem like any of the three song released really connected with audiences because they are selling extremely badly. I don’t understand throwing 3 songs out at once. Sony is doing a big marketing push with billboards and Amazon ads so maybe they’ll throw some more money behind NCB
October 8, 2018 @ 2:56 pm
It’s better to sell or stream one song three times than three songs one time. That way that one song gets pushed up in the rankings, breaks through the din of information consumers are barraged with, makes them pay attention, and then maybe they purchase or stream it to. Unless you have your nose in music blogs or follow the Pistol Annies on social media, you have no idea they just released new music.
October 8, 2018 @ 3:34 pm
The cynical side of me says they were hoping for bigger buzz out of the controversial lyrics in Name Changed Back. 3 songs at the same time to me just seems like they don’t have confidence in the album having a big standout single.
October 8, 2018 @ 3:06 pm
Remember ‘Hello’ by Adele a few years ago? It was a pre release single that was one of the last major selling singles in history, probably. It was brilliantly executed as it was a massive success and led to the ensuing album being a major success. They didn’t release three songs or wait for the entire album to flood the market at once therefore limiting the impact of that one memorable song.
It was a perfect example of the ‘have you heard the new song by…’ way of selling music and an artist.
This can be done on smaller scales also but it seems like they don’t even want to do it anymore.
October 8, 2018 @ 3:16 pm
Out of curiosity Trigger what song as a “single” did Rounder release as Cody Jinks’ single off Lifers? How come you never posed the same question to them? What’s radio supposed to “play”….errr I mean ignore….lol Not that WE on here really care but we’d still rather hear our favs at least have a chance. I’m on your side, I know how the business works. It just pissed me off Rounder didn’t even try to send a song. I also thought at one point Warner was taking Ashley McBryde’s “Radioland” to radio then it vanished!
October 8, 2018 @ 5:01 pm
“Must be the whiskey” have heard it on wsm before and even a few mainstream stations when traveling (out of my radio station market which is a medium market). Just checked on it on YouTube at 2.5 million views and it says in there it’s the first single off the album. Released on June 15, 2018 on there.
October 8, 2018 @ 5:39 pm
Yeah you’re right I kinda feel like an idiot as I totally forgot they put out Whiskey a few weeks in advance but I wasn’t sure if they ever really “sent” it to radio for adds etc…. like the majors do when they’re pushing and working a song and like they’re not doing with the Annie’s because there’s 3 songs.
October 8, 2018 @ 8:07 pm
Yes, “Must Be The Whiskey” was the single, it charted on both the Texas Regional Radio chart and the Americana Chart. In fact last week they JUST pulled promotional support from it, and it fell from #22 to #42 on the Americana chart. Not sure if they will have a second single or not, but for an independent artist, it did really well. It did it’s job.
October 8, 2018 @ 5:23 pm
Does anyone think it could be possible that they decided to put out 3 songs so their fans could get a sample of how the album will sound as a whole and if they like it they could buy the album instead of wasting time sending one to radio where it might get played a few times a week?
October 8, 2018 @ 8:13 pm
There are two types of tracks that come out before an album. One is a single, which as the name implies is one specific song that a label uses to try and promote the album on radio and other places. Another is called an “Instant Grat” track, meaning it’s a sample from the album, usually released to keep the buzz and anticipation for the record going, but something they won’t try and court radio or playlists with.
For example, with the new Eric Church album that just came out, “Desperate Man” was the single, and has been getting played on radio, and rising in the charts. There’s a promotional budget behind it, and people working it to radio, trying to get it played. However the label also release a few other songs ahead of the album like “Heart Like a Wheel” and “The Snake.” No promotional budget was behind these. It’s still possible that a song like “Heart Like A Wheel” will be selected as a single in the future, but you can only have one single at a time. That’s why it’s called a “single.” You release three songs at the same time, you have three instant grat tracks, and radio is not going to pay attention to any of them.
Also, I have been able to confirm that radio was served all three songs. That’s why none of them are getting played.
October 9, 2018 @ 4:18 am
Yes, I understand the concept of a single. My opinion is that radio wouldn’t have played the single if only one would have been sent. Sending 3 songs to radio instead of one didn’t really make a difference I don’t believe. It was never going to get played is what I was trying to say.
October 9, 2018 @ 9:50 am
You very well may be right. But by sending them three songs at once, and not promoting any of them as a dedicated single, you’re letting radio off the hook.
October 9, 2018 @ 3:38 pm
hey Trigger, is there anyway we can write or get ahold of Sony and complain about this and maybr a number of people follow suit? I know so many people who complain about this that would make calls and inundate these companies with complaints on behalf of women.
October 9, 2018 @ 6:12 am
Just as an aside: remember when record labels released a double-sided hit on a single 45RPM? Although the single had an “A” side and “B” side, the record labels promoted radio air play of both sides; sometimes labeling both sides as “A.” Here are a few examples:
Penny Lane / Strawberry Fields Forever – Beatles
Hey Jude / Revolution – Beatles
I Get Around / Don’t Worry Baby – Beach Boys
Wouldn’t It Be Nice / God Only Knows – Beach Boys
We Are the Champions / We Will Rock You – Queen
Come Together / Something – Beatles
We Can Work It Out / Day Tripper – Beatles
Down on the Corner / Fortunate Son – Creedence Clearwater Revival
Stand! / I Want to Take You Higher – Sly & the Family Stone
Purple Haze / The Wind Cries Mary – Jimi Hendrix
Up on Cripple Creek / The Night They Drove Old Dixie Down – The Band
Travelin’ Band / Who’ll Stop the Rain – Creedence Clearwater Revival
Make Me Smile / Colour My World – Chicago
I’m a Believer / (I’m Not Your) Steppin’ Stone – Monkees
Dancing in the Dark / Pink Cadillac – Bruce Springsteen
Teach Your Children / Carry On – Crosby, Stills, Nash & Young
Up Around the Bend / Run Through the Jungle – Creedence Clearwater Revival
American Woman / No Sugar Tonight – Guess Who
I guess the term “single” still applies today as it is supposed to be the single song played from the album and/or released ahead of the album to garner air play and create future sales for the album. And eventually some albums ended up having 5 or 6 ‘singles’ that make the charts which propelled the ‘shelf life’ (and more sales) of the album.
October 9, 2018 @ 9:32 am
Sort of the same idea here I guess, but I read somewhere one time that the original release of Folsom Prison Blues, with So Doggone Lonesome on the flip side was released, and in certain cities/markets, So Doggone Lonesome was the ‘hit’ song that took off with listeners that made them call the stations. Obviously this has nothing to do with releases in this day and time, much less to do with the Pistol Annies, but it was an interesting read for me.
October 9, 2018 @ 7:49 am
“I Got My Name Changed Back” has been played a ton on xm radio new horizons channel i think. That song sucks and makes me change the channel every time, which is far too often.
October 9, 2018 @ 3:41 pm
I like it. Better than crap like body like a back road or I hate love songs…..almost heading toward blue grass on some songs. Just a fun song.
October 9, 2018 @ 5:52 pm
I don’t know. How does this work? Wouldn’t the Pistol Annies be able to hold off their record release until a single was determined if that’s what they wanted? I’m honestly asking because I’m not sure. It’s their shit, why can’t they say no? Obviously there are way more players in the game as a whole than just the three band members, but still. I know people say radio is dead, but it’s not. It’s how they ultimately gain mainstream popularity because let’s face it, the readers of SCM are the minority and we sure aren’t paying their power bill with our streams.
As a side note: I hate it when artists release multiple songs before the entire record. I love the Church record, but was disappointed we got so much of it before the album release as a whole. If I didn’t have friends who listened which would cause me to hear it, I would have held off from streaming the songs he released prior to the album, but that’s not possible for me.
October 9, 2018 @ 6:25 pm
Ultimately, the label must determine a single because they are the ones who are going to spend a promotional budget on it, task their regional reps to promote it to radio stations, and hope to reap the rewards by increased sales and streams. Often artists have a say so in singles, but it really depends on the specifics of the contracts.
I completely agree about releasing too many songs ahead of an album, especially when the album is supposed to be taken as a cohesive work like Church’s. I usually cover the first song of an important album, but then I try to avoid them. I haven’t heard the 2nd song Whitey Morgan released off his upcoming album. I want it to be fresh when I listen to the whole thing.
October 11, 2018 @ 4:30 am
The thing is that the PA songs are just not very good. Carrie’s album is much better. Kacey’s is phenomenal. Women absolutely should get more airplay but the PAs album, if one is to judge by the first songs released, is pretty music an album length marketing gimmick capitalizing on a high profile relationship that ended over three years ago. I hate to see Miranda so desperate for relevance that she’s singing with Aldean and singing songs about a divorce that is so far in the rear view. Then again, while I loved her early work I was one that thought TWOTW was just meh.
October 11, 2018 @ 7:18 am
Even Suzy Bouguss said on TV recently while promoting her new CD,that they were not going for radio airplay for her new CD.So many stars are finding other ways to promote their new CD,that’s a given.
November 2, 2018 @ 10:05 am
I’ve heard of the Pistol Annies.Are they Pistol Pete Maravich’s sisters?(Of course,I’m 65,that’s how I remember Pistol Pete!!!!!)