On Jelly Roll’s Grammy Win for Best Contemporary Country Album


Only appropriate that as the recently svelte Jelly Roll sauntered up to the stage to deliver his shake shack snake oil sermon after being named the winner of the 2026 Grammy for Best Contemporary Country Album, you heard Jelly Roll singing via the walk-up music, “You’re nothin’ but a liar.”

Jelly Roll beat out Snipe Hunter by Tyler Childers, Evangeline vs. The Machine by Eric Church, Postcards From Texas from Miranda Lambert, and Kelsea Ballerini’s Patterns for the win. Earlier in the day, Zach Top won the Grammy for Best Traditional Country Album for Ain’t In It For My Health. Jelly Roll also won Best Country Duo or Group Performance with Shaboozey for “Amen” earlier in the day.

The problem is that Beautifully Broken isn’t a country album—contemporary, traditional, or otherwise. This isn’t an opinion, or up for argument. It’s an empirically true statement based off of measurable signifyers and benchmarks indicative of country music that Beautifully Broken just doesn’t even come close to fulfilling, while it simultaneously fulfills the requisites for other genres much better.

The album isn’t a hip-hop, rock, or pop album either really, though it certainly includes sounds more indicative of those genres than it does country. In truth, Jelly Roll’s Beautifully Broken is a contemporary Christian album, with a cohesive and continuous religious theme throughout, brought to life with contemporary pop, rock, and hip-hop sounds and treatments.

Even with a performer like Morgan Wallen who purists would consider exclusively pop, his music can still qualify by loose standards as a contemporary form of “country” music. Jelly Roll’s Beautifully Broken can’t even own that claim. But unlike Morgan Wallen—who if he’d won a Grammy, you would have seen an aggressive wave of think pieces proclaiming country music has embraced racism and the Grammys have become accepting of it—Jelly Roll is likely to continue benefit from the media ignoring that Jelly Roll was himself caught on camera saying the N word.

It was Morgan Wallen using the N-word on January 31st, 2021, caught on a neighbor’s Ring doorbell camera that set off an incredible firestorm in country music and beyond that in certain circles is still raging to this day. The Onion even posted a satirical article saying that Wallen was protesting the Grammys due to desegregation. But in video taken on January 23rd, 2023 at the Ghost Ranch of fellow country rapper Ryan Upchurch (also referred to as simply “Upchurch”)—two years after the Morgan Wallen incident—Jelly Roll is heard using the N-word in conversation, and perhaps as many as three times.

To read more about the unreported Jelly Roll N-word incident, CLICK HERE.

“You’re nothin’ but a liar.”

The Jelly Roll persona is all about selling the public on the idea of sobriety while not working the 12 steps himself, and singing the praises of Christ’s straight and narrow path while deviating from it on a daily basis. His blustery sermons from the podiums of award shows, and his monologues on the morning talk show circuit using classic forms of persuasive rhetoric work to sell the public on what they’re looking to buy into, even if what is preached is not practiced.

On the day Jelly Roll released the now Grammy-winning Beautifully Broken all about getting sober and finding the righteous path, he also announced the opening a bar on Lower Broadway in Nashville. It’s the commercial exploitation of a false narrative that’s at the heart of the Jelly Roll experience. Now he’s trying to sell that bar for $100 million.

Unquestionably, Jelly Roll has pulled himself up from his bootstraps, turned his life around, and ascended to the mountaintop of popular society through discipline, self-understanding, admitting to his past sins, and by submitting to the belief in a higher power. His recent, dramatic weight loss speaks to his mission of self-betterment. This is the benevolent aspect to the Jelly Roll story, and the part that deserves praise. Another other important aspect is how he inspires others to do the same with their lives, which has happened for many.

Jelly has gone from the gutter and dregs of society to become one of the most popular and applauded artists in all of music, including now being named a Grammy winner. It’s a distinctly American story, told through the twisting narrative of a rare and unlikely Nashville native. But part of the story of the hustle is that of the hustler, the street smart pusher telling people what they want to hear, while the truth of Jelly Roll is much more complex, and resides somewhere in between the assessment of his vocal supporters and his most vehement naysayers.

It’s not that Jelly Roll doesn’t deserve praise. It’s that the media has been unwilling to also give Jelly Roll deserved scrutiny for trespasses, past and present. Like so many Grammy Awards, Jelly Roll’s win for Best Contemporary Country Album isn’t about the album. It’s about the man—or at least the man that’s been sold to the public through an infinite amount of human interest stories, while the full story of Jelly Roll goes untold because it doesn’t fit the established, accepted narrative.

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