Raw Acoustic Performers Who Went Viral Before Oliver Anthony
Whether you love Oliver Anthony or think he’s a fudge rounder, he’s definitely sparked off a ton of national interest in earnest songwriters who can stand in front of a microphone with just an acoustic guitar, and captivate an audience to the tune of going viral.
To those that frequent silly little music websites like this one, you’ve probably seen other artists do this, even if not on a similar scale. Many of your favorite artists, you first saw them on a video standing out in the woods or in an abandoned building, singing from their heart. But there are likely millions of people who are just waking up to this type or raw artistic expression in music as opposed to polished mainstream radio fare, no matter what they think about “Rich Men North of Richmond” or the Fudge Rounds line.
Solo acoustic performances were the very foundation of how Zach Bryan became one of the most popular artists in all of country music, and how Canadian Colter Wall completely revitalized Western cowboy music in the modern context. YouTube channels such as Western AF, GemsOnVHS, and specifically RadioWV where the Oliver Anthony video first emerged have been integral to helping to launch careers for these artists, and fueling the independent country music revolution.
There are many other artist from the Virginia/West Virginia/Kentucky region like Charles Wesley Godwin, Kelsey Waldon, and so on and so forth that also deserve the national attention Anthony Oliver is getting, as well as many other artists that fit more in the folk or Western tradition.
But if you want to find some artists who solely or primarily launched their careers off of raw and unaccompanied acoustic performances and are from the same region as Oliver Anthony, the eight performers below would be an excellent place to start.
Editor’s Note: Nobody was “forgotten” or excluded from this list. It is meant to be illustrative, not comprehensive. If you want to suggest some other performers, feel free to do so in the comments. But please don’t act like it is an insult to anyone not included.
Sierra Ferrell
If you’re looking for authenticity from rural West Virginia, look no further than Sierra Ferrell. Saving Country Music might have been the first periodical to cover Ms. Ferrell (yes, a humble brag), but it was her second appearance on the YouTube Channel GemsOnVHS singing her song “In Dreams” (8.7 million views) that really seeded her meteoric ascent that has her now selling out large venues and quickly making her way to headliner status at major festivals.
As former train hopper and busker, if you’re looking for a rags to riches story in country music, Sierra Ferrell is an excellent one.
Benjamin Tod
When the story is told about how country music was saved in the modern era, it’s the post-punk roots musicians who should be given deserved credit for coming into seed the revolution. They were the ones to pick up the traditions that were cast off by the mainstream.
Benjamin Tod is the embodiment of that post punk roots archetype. As a high school dropout who spent much of his youth hopping trains and busking for ragged dollars to get by, he’s the kind of character a lot of other underground artists emulated. Raised in Cottonwood, Tennessee, Benjamin Tod met his wife and fiddle player Ashley Mae in Muhlenberg County, Kentucky when they were both still teenagers, playing music in a band called Barefoot Surrender, and eventually forming the Lost Dog Street Band in 2010, coined after the couple’s beloved labrador Daisy.
Working with GemsOn VHS, Benjamin Tod now has numerous solo acoustic videos now with over 9-12 million views.
Logan Halstead
As everyone is trying to sow conspiracy theories of how an acoustic performance on the YouTube Channel RadioWV is really an astroturfing, bot-driven, smoke-and-mirrors Svengali scheme designed for an industry plant, folks may want to recognize that Logan Halstead was thrown into the roots music consciousness some 2 1/2 years ago when he performed his song “Dark Black Coal” (6.8 million views) that debuted on the same exact YouTube channel.
Born in Kentucky and raised in West Virginia, at just 19 years old Logan Halstead released his debut album Dark Black Coal May 5th via Thirty Tigers. Halstead has already proven himself to be wise beyond his age, and has been welcomed into the cadre of songwriters from coal country and beyond, including Arlo McKinley who featured Logan on the song “Back Home” in 2022.
Drayton Farley
Though Drayton Farley is from Alabama, very similar to Oliver Anthony and others, he exploded into the national consciousness through heartfelt acoustic performances. His totally acoustic 2021 album A Hard Up Life is what put Farley on the map, including the song “Pitchin’ Fits” that now has 12 millions streams on Spotify alone. Farley released a proper, full band studio album earlier this year called Twenty On High produced by Sadler Vaden of Jason Isbell’s 400 Unit.
Once again, one of the viral moments for Drayton Farley was facilitated by the RadioWV YouTube channel. The live acoustic version of “Pitchin Fits” helped bust Drayton Farley out of obscurity, and now he’s touring nationally and playing big festivals.
Tim Goodin
Old time hollerin’ from the hills and hamlets of Kentucky has gone from a has-been pastime for forgotten souls and fuddy-duddys to creating the very foundations for the country music revolution and setting the woods on fire. If you’re looking for the Appalachian sound that has gone untouched by the rapacious cretins in Nashville and their commercial interests, Tim Goodin is a good place to start.
Goodin crawled out of Pineville, Kentucky and got the attention of many when he released an acoustic-only EP in 2022 that included the song “Son of Appalachia” that first got Saving Country Music’s attention. But it’s been his acoustic song “Pills and Poverty” that has really resonated with people, and put Goodin at the top of the list of new and upcoming Appalachian songwriters to keep an eye out for.
Cole Chaney
Cole Chaney is from the Kentucky town of Catlettsburg right on the banks of the Ohio River. Where many have dipped their toes into the Kentucky experience with their music, Cole Chaney wades in up to the neck, hollering and wailing about coal mines, flooding catastrophes, dreams cauterized in their infancy due to fleeting opportunities, and other conflagrations that the captivating and hearty characters of the region regularly experience, and that makes such compelling art and stories in the form of country music.
With a poetic disposition and an acoustic guitar, this 20-something former welder stirs a lot of emotion and has drawn a sizable crowd with an economy of instrumentation on his debut album Mercy, often only accompanied by fiddle, a bit of bass, and some mandolin, and sometimes by nothing but the natural acoustics of the room. It’s the nakedness of the effort that exposes the sincerity of the writing, and the brilliance of the composition.
The Local Honeys
A relentless and unmerciful expedition to unearth the essence of authentic Kentucky expressions captured in musical form will find one in the audience of Linda Jean Stokley and Montana Hobbs, known collectively as The Local Honeys. Already a decade of performing under their belt—including opening for staunch advocates such as Tyler Childers and Colter Wall—they are where other artists praised for their authenticity go to reset their compass to what is truly the “real deal.”
You don’t passively enjoy this album as much as you survive it. The death of people, horses, dogs, as well as drug addiction, destitution, at the husks of once vibrant communities left derelict by industry is what you will encounter on this harrowing, yet enriching exploration of authentic Kentucky.
Angela Autumn
With a voice that feels fragile, young, and distinctly feminine on the surface—with a subtle rural accent and a simple yodel instilling her tone with endearing little character traits—beneath this veneer is a bubbling ferocity of determinism and a steel chassis of skilled and studied musicianship underpinning her original songs steeped in tradition, yet intimately detailed to her specific narrative, and roiled with emotion.
Be charmed by her natural beauty and swoon over her songbird tone, but its the articulation of Angela Autumn’s confident digits on both ends of a stringed instrument that brings her music alive, and delivers her into an echelon of pickers whose names would include Welch and Krauss. Along with her songs and voice, it’s her playing that brings a uniqueness to the listening experience, while still being intensely steeped in tradition.
El Duderino
August 18, 2023 @ 8:24 am
The Cole Chaney Red Barn Radio session is so good.
RJay
August 18, 2023 @ 8:29 am
I saw that Cole is performing with Wyatt Flores and CWG at the Ryman in December. That ought to be a great show.
RyanPD
August 18, 2023 @ 8:38 am
I just can’t get into Drayton. He bores the hell out of me.
RJay
August 18, 2023 @ 9:07 am
Not country, but I think Jewell went from homeless and playing acoustic in coffee shops something like 17x platinum in a couple years.
RJay
August 18, 2023 @ 9:23 am
12x platinum. Should have checked before posting.
Chris S.
August 18, 2023 @ 9:20 am
While I agree some of these artists are very talented, it has often struck me that these viral videos (of all kinds of music) often appeal to the lowest common denominator type of listening experience. Maybe it’s just me, but the last time a video really turned my head was Hurt. Then again I don’t watch a lot of YouTube to get my music.
Too many viral videos has lately led to a sameness in the various music scenes. Just my two cents. YMMV.
Now get off my lawn.
Crum
August 18, 2023 @ 9:33 am
I wouldn’t say lowest common denominator, but there definitely is a sameness from these kinds of videos (many of which I really enjoy) from everything to the aesthetics of them to the type of music they promote. I know many of those channels do a ton to promote young/independent artists, which is awesome, but at some point it just turns into background noise.
All that being said, the best of the best will stand out no matter what and have real staying power like Cole Chaney, John R. Miller, Sierra Ferrell, Arlo McKinley, and Benjamin Tod.
Chris Lewis
August 18, 2023 @ 10:10 am
I actually disagree. Maybe I’m more a visual person who likes to see the real emotion when someone is singing because who knows if I’ll ever see that person perform. It makes the music seem more believable to me. Also I like videos when they are produced either raw like these or more well produced to help tell the story of the song. Some videos can take a song to the next level if it’s done well.
MuleSkinner
August 18, 2023 @ 9:08 pm
I don’t think it’s necessarily that it’s a video, but a live performance. I don’t love any of these performances nearly as much as Oliver Anthonys. Some of them are quite good and make me want to look in to the artis more, but what they don’t do for me is make me question “why would he even record it in a studio at all?”. Everyone is talking about if he’ll sign with a label and which label, but that performance was just the right time for him, evidently, to get a take where I just don’t see any value to going in to a studio and cutting that track. It’s raw, unfiltered and the best he could ever do on that song. If he goes in to a studio they’ll probably compress it to hell or put drums on it, change his voice with the EQ, etc. It’s not the most perfect song, but it’s the most perfect take for this song anyone would ever do. That’s the value of these types of videos imo. I’d agree if they were music videos from the MTV era.
Lake Erie Brown
August 18, 2023 @ 9:25 am
This guy must be clickbait heaven for you, Trig.
Trigger
August 18, 2023 @ 9:38 am
The most clicked article that I’ve posted in the last two weeks was my review for Hank Williams IV. The stuff people think is “click bait” is rarely or ever what gets the most clicks. People don’t even seem to understand what the term “click bait” means. It means “bait and switch” to where whatever the title says is not related to the content of the actual article. Click bait is also often short and succinct, not in-depth like this article.
Often the most clicked articles are ones about stuff no other outlet is talking about, like Hank Williams IV. When you have hundreds of articles out there on a subject like Oliver Anthony, it is difficult to impossible to create “click bait” from it since there is so much competition in the Google/Facebook algorithm for similar stories.
That said, the reason I wanted to post this article was to attempt to redirect some of the interest going to Oliver Anthony to artists that are just as deserving if not more of this widespread national attention.
The other reason I wanted to post this is to illustrate how there are other performers that have gone viral in very similar instances, even if not to the same level as Oliver Anthony. The accusations that he’s a product of “Astroturfing” or is an “industry plant” fall apart when you see that Logan Halstead went viral through the same exact YouTube channel, just as other artists have gone viral through similar ones.
King Honky Of Crackershire, a pseudo-intellectual regurgitating alt-right websites and books
August 18, 2023 @ 10:15 am
Trig is right. Clickbait would be a headline like:
“VA Nobody Comes Out of Literally Nowhere To Obliterate DC Establishment.”
And even my fake headline here has more truth than most clickbait headlines.
Tango_Whiskey
August 18, 2023 @ 2:40 pm
“King Honky Hates This One Weird Trick”, now that’s some clickbait lol
Chris Lewis
August 18, 2023 @ 10:05 am
Can anyone suggest any other youtube/media sites to checkout for this artists? These are the ones that come to my mind so far:
RadioWV
AppalachiaUntold
Fat Cave Studios
Mattioda Media
Middle of Nowhere Music
Powell River Sessions
Musical Moonshine Media
Jam in the Van
Red Ants Pants Music Festival
Western AF
Paste Magazine
mokbpresents
Music Fog
GemsOnVHS
BillWI
August 18, 2023 @ 11:14 am
A few more, all have YouTube channels:
WDVXRadio
KEXP
Audiotree
NPR Tiny Desk Concerts
SixtyThreeGuild
August 18, 2023 @ 11:15 am
Vinylranch can be hit and miss
Crum
August 18, 2023 @ 11:20 am
Ourvinyl Sessions
Relix
Sam Stoned
August 18, 2023 @ 11:24 am
Red Barn Radio
Somer Sessions
Lunchbox
August 18, 2023 @ 11:35 am
White Wall Sessions
glendel
August 18, 2023 @ 10:36 am
Isn’t the late Luke Bell kind of the founder of this type of raw solo acoustic viral performance?
(Although I watch Hesitation Blues with Martha and Matt and Billy more than anything else he did. And I can watch it over and over.)
Trigger
August 18, 2023 @ 11:19 am
As much of a proponent of Luke Bell as I am, I’m not sure it would be fair to say that he launched his career via viral videos or even acoustic performances. It was really his Bandcamp release that set him on fire, and then his studio album through Thirty Tigers. He definitely fits the authenticity mold, and did have some great acoustic videos though. I’m not sure any of them have reached a million views yet.
Aaron
August 18, 2023 @ 10:48 am
I’ve seen/listened to a lot of these folks and I have a similar issue with all of them I’ve listened to. Not every song you ever sing or write has to be sad. Throw in something fun every now and then to mix it up. Please. I’m begging you. If it’s a live show, throw in a fun cover. Just please, please lighten up a little.
Chris S.
August 18, 2023 @ 12:23 pm
Totally agree with you. Things can get too depressing sometimes. Especially with all the bullshit that goes on in 2023! I saw Miko Marks and the Resurrectors do an acoustic show last night in Saratoga Springs for what must have been less than 100 people. Such a great, positive performance. You need one like that on occasion.
Derrick
August 18, 2023 @ 12:36 pm
Willi Carlisle also blew up off of the Cheap Cocaine and Tulsa’s Last Magician acoustic recordings on Western AF. Hard not to feel the emotion in those two.
Trigger
August 18, 2023 @ 1:29 pm
Willi Carlisle was another good one. I was really hoping that the video for “Tulsa’s Last Magician” deserved to go viral. It did well, but not as good as it deserved. SCM Song of the Year nominee.
FelkerIBarelyKnowHer
August 18, 2023 @ 12:40 pm
Trigger, I’m generally on the same page with you, and I also don’t like to be a hater, but I am puzzled by your consistent characterization of Zach Bryan as an “earnest” songwriter. In my opinion, his songs largely consist of stand-alone lines that sound like they could be lifted from a Turnpike (or, insert another artist noted for their writing) song, but that, when pieced together, don’t amount to anything of much substance. To me, he’s savvy enough to impersonate great artists but not inspired enough to warrant being considered one. It seems that his lyrics are intended to conjure the trendy, romantically rugged aesthetic popularized recently by many truly gifted country songwriters. Unfortunately (and this criticism admittedly deviates from a musical focus), he couples this imitation with a public persona that feels carefully curated to appear “uncurated”. Genuinely curious to know whether you think there’s any validity here…
Trigger
August 18, 2023 @ 1:18 pm
When I characterize a songwriter as “earnest,” I’m trying to say that they tend to sing straight from the heart about very personal subjects as opposed to someone who is more of an entertainer who is singing in a way that is more about trying to entertain you with either talent or melodic sensibility.
If you want to criticize his lyrics specifically as being either shallow, hollow, or perhaps lifted from others, I respect that, and I agree that he’s always been unpolished. But this is sort of a different thing.
There is clearly a disconnect for some people and the appeal for Zach Bryan. Age I think has some to do with it. The younger you are, the more likely you are to “get it.” Every time I even mention him, the comments sections fill up with people saying they don’t get it. But when I’m out in the field at independent festivals, there is absolutely no artists that is bigger and that enjoys a more fervent fan base. It’s not even close. This is the reason he is headlining all of these major festivals.
Similar to Oliver Anthony, Zach Bryan’s raw and unpolished nature is why people are finding appeal in him. They’re tired of manufactured music, and Zach Bryan makes them feel something other musicians just can’t.
FelkerIBarelyKnowHer
August 18, 2023 @ 1:37 pm
There’s no question about the fervor of his fan base – I witnessed it firsthand last summer in Chicago, where he actually opened for TT and Willie Nelson. The crowd was so electric that I couldn’t help but enjoy his performance, and I walked away a bigger fan than before. Weirdly, I’m 24, definitely within the Zach Bryan age demo… yet, as you said, I just don’t fully “get it” because I can’t get past the lyrics. I’m not trying to be a snob, but they ring empty to me. Judging by your reply I sense you might be somewhat inclined to agree but think the undeniable mass appeal and resonance is more relevant, which is fair.
Heyday
August 21, 2023 @ 2:14 am
Same here. I get Bryan’s “earnestness” (whatever that means anymore) but earnestness counts for little if the writing isn’t there to back it up. Bryan has some good, even great, lines, but he is in dire need of an editor.
In Bryan’s favor, at least his songs try to tell a story and he paints some good characters. Oliver Anthony does neither. I went online and read through what lyrics of Anthony’s I could find and was taken by the fact his songs pretty much all boil down to a) my life sucks, b) modern life sucks, c) the economy sucks, d) I need to get drunk, e) I need to get high. Often, his songs are a combination of two or more of the above. I noticed that of his top five songs on iTunes, three mention the word “bowl.” Great originality.
Woody Guthrie advised, “Write what you know” but even Guthrie didn’t make his life the focus of every song. Anthony is the subject of every story he tells. “Earnest” or not, that quickly gets old. Craft an interesting story. Give us some colorful or complex characters.
Or at least tell us the truth. In “Virginia,” Anthony sings the memorable line, “Nobody singing songs about Virginia.” Just for fun, Google “songs about Virginia” and you’ll see how dumb that line is.
Bkpotts
August 18, 2023 @ 4:01 pm
This list has to have “68” by Nolan Taylor.
Adam Sheets
August 18, 2023 @ 1:33 pm
I’m not sure if he went viral by any objective measure, but YouTube is definitely where I first learned of Nick Shoulders.
Paige
August 22, 2023 @ 5:57 am
Same here. I was mostly a rock and blues fan who listened to a little outlaw country now and then when the algorithm blessed me with a Nick Shoulders video. Now independent country is 90% of what I’ve listened to for the last four years.
I think Nick is as captivating as the others on this list with just a guitar, but he isn’t from the geographic region focused on here. That Ozark sound is so similar to the Appalachian sound though, so I think anyone interested in the appalachian scene should check out some Ozark artists too.
johntesi
August 18, 2023 @ 2:39 pm
Virality is interesting because on the one hand, it democratizes access to audiences, but on the other, it panders to certain algorithm metrics as opposed to the song speaking for itself. This track does nothing for me sonically (just kind of a painful knockoff of all the other over-singers who have chased the Childers aesthetic since Purgatory). The lyrics are interesting, but honestly strike me as “controversial street performer” fare rather than anything approaching genius.
It’s not really that special to slap a bunch of topical hot takes in order with end rhymes. Great songwriting requires crafting unique stories or juxtapositions of music and lyrics that create a work that speaks to multiple people on multiple different levels. This is just sort of a dog whistle for libertarians and it seems like he will get pigeonholed into writing a bunch of cosplay songs that fulfill the public’s fantasy of who this mysterious “old soul living in a new world” is.
Scrolling through this list (and the comments), it’s interesting to see who’s considered YouTube-viral and to whom. Willie Carlisle and Nick Shoulders are both Arkansas boys and I’ve been seeing them in bars around town for years, but it’s super rad to see that so many national folks discovered them via YouTube. Sierra Ferrell feels like she’s “always been there” to me but I understand everyone starts somewhere. I remember Zach Bryan’s YouTube moment and had similar feelings to this Oliver Anthony moment… an interesting dude over-singing music that is basically written to appeal to people who like the “starter pack” version of the genre. It’s music for people who found Tyler Childers and suddenly decided they thought country was cool after years of dissing it. There’s this whole new genre of self-referential fan-fiction music thanks to TikTok and YouTube and IMHO that’s what this is.
Interesting to think about, and interesting to watch which performers transcended this “genre” and which ones have basically continued to churn out low production value singalong anthems for the crowd that’s ripe to be marketed to.
Fourth Blessed Gorge
August 18, 2023 @ 4:19 pm
What the hell ever happened to that Jim Stafford? Talented fella. “Under the Scotsman’s Kilt” might someday be matched, but it’ll never be topped. Authentic to the point of nausea.
Blackhat
August 18, 2023 @ 4:45 pm
Slightly off topic, but I was thinking of something yesterday.
In all our talks of saving country and the fall of bro-country, are we habitually overlooking the importance of Zac Brown Band? I know, he ended up a twat, but his first 2 albums changed the commercial music scene a massive amount.
Chicken Fried was the first hit with a bearded guy playing an acoustic guitar with a predominant fiddle backing. Now, every guy with a beard and a guitar has a hit.
I mean first in a the decline of bro-country era, not in general.
Written while listening to “fistful of roses” by the rumjacks
trevistrat
August 20, 2023 @ 2:29 pm
“What Would You Say”. (Of course, Dave Matthews goes between having a beard and not having a beard).
Marcel Ledbetter
August 19, 2023 @ 12:49 pm
Benjamin Tod deserves any and all praise he receives!
Yes, I like sad songs!
The sadder the better!
WuK
August 19, 2023 @ 2:02 pm
There is a market for the authentic and raw music. Great stuff.
Billy Gamble
August 21, 2023 @ 8:10 am
Angela song was really good could almost hear the song Plateau in her intro.
Paige
August 22, 2023 @ 5:44 am
I always love seeing the Local Honeys shouted out. I know that he’s gotten a huge boost from his name already, but Tommy Prine opened a show for the Honeys and Willi Carlisle, and good God that man can really move an auditorium with just him and his guitar. The apple didn’t fall far from the tree there, and I imagine that like his daddy he grew up in KY. Also a Willi/Honeys/Tommy lineup was devastating in the best way.
Trigger, I’d love a whole article about the post punk roots of this wave of independent country. I’ve noticed that a lot of my favorite artists are former punk rockers and thought that was so bizarre.
Doug
August 31, 2023 @ 3:38 pm
This could lead to an oversaturated “market” for this music. Think of all the grunge copycats after Nirvana/Pearl Jam. Also–does this music HAVE to be played out in the middle of the woods? Asking for a friend.