The biggest takeaway from SXSW 2017 will be that for the first time since the very inception of the idea over 30 years ago, the annual music gathering experienced a palpable draw down in attendance and industry participation to a degree that it fundamentally changed many of the dynamics and rigors one must endure to attend.
A. Michael Uhlmann, Alice Wallace, All My Exes Live in Texas, Beth Lee and The Breakups, Billy Joe Shaver, Brennen Leigh, Brent Cobb, Brooklyn Country Cantina, Cale Tyson, Cary Baker, Croy and the Boys, Elle King, G&S Lounge, Giddy Ups, High Plaines Jamboree, Jenni Finlay, Jimmy Samon, John Conquest, Kelsey Waldon, Kem Watts, Leo Rondeau, Luck Reunion, Lukas Nelson, Lustre Pearl, Margo Price, Nate Boff, Noel McKay, Not SXSW, Parker Millsap, Paul Cauthen, Ray Wylie Hubbard, Sarah Shook, Shinyribs, Simon Flory, Spring Fling, Sunny Sweeney, SXSW, Teri Joyce, The Defibulators, The Wild Reeds, Threadgill's, Whitney Rose, Wide Open Country, Willie Nelson