With outlets now hiring dedicated staff to cover celebrity music stars, it creates a dilemma over objectivity, and runs the risk of widening the gulf between music’s haves and have nots.
Artists, labels, and PR firms being able to speak directly to consumers more than ever through the vehicle of social media arguably doesn’t make music media obsolete, it makes it more necessary than ever to help listeners navigate through a crowded marketplace, and make sure they’re not being misled by an industry trying to deal with their own revenue and contraction issue in the digital age.