New Study Proves Why Radio Still Matters
the simple fact remains, radio is still the most widely used format for music listeners, confirmed by a new study by Edison Research. And even more importantly, radio is where listeners go to discover new music. 75% of listeners use radio to keep up-to-date with music, while only 20% use SiriusXM, and only 18% use Spotify. Radio’s days might be numbered, but right now, it still rules the roost.
