Why Didn’t Anyone Tell Me Alan Jackson Has a New Museum?
Granted, there was a lot going on for ol’ Alan Jackson at the end of June when this thing was first announced. That’s porbably why it slid under many people’s radar. Jackson officially played his final, full-length concert at Nissan Stadium in Nashville on June 27th to an extra capacity crowd, and to throngs that watched it on video screens on Lower Broadway and elsewhere. Along with Jackson himself, a star-studded cavalcade of performers showed up to pay tribute to Jackson, capped off by a couple of duets with old friend George Strait.
But amid all the fracas and announcements, Alan Jackson officially opened a museum in the Lower Broadway corridor at 121 3rd Avenue South. It’s near where the Johnny Cash Museum is also located. Called the Alan Jackson’s Silverbelly Whiskey Distillery and Museum, it’s part whiskey works, part shrine to Mr. Chattahoochee.
If you’re asking me, they’re sort of burying the lede with that title. I’m sure Silverbelly Whiskey is excellent, but few things top Alan Jackson, and it’s good to see that his legacy will be preserved in Nashville. But to keep a business viable mere steps off of Broadway, you’ probably need a bigger selling point, and whiskey appears to be Alan’s.
The location is where you can see Alan’s signature spirit go from the “barrel to the bottle,” and watch it being blended, proofed, bottled and labelled onsite. Whiskey flights, cocktails, bottles for sale, and even a “bottle your own” experience are available.
But of course the location also houses hundreds of photos, memorabilia, instruments, stage outfits, awards show attire from Alan and his wife, a boot collection, and perhaps the crown jewel of the museum, the baby blue 1958 Harley-Davidson Panhead motorcycle Jackson purchased after signing his first record deal, parked beside a trike and bicycle he owned when growing up. It’s the same motorcycle that can be seem on the A Lot About Livin’ (And a Little ‘Bout Love) album cover.
The collection also includes Alan’s ripped jeans, boots, and water skies he sported in the “Chattahoochee” music video. And yes, there is even space for live music.
But don’t you worry, the spot won’t become one of those Lower Broad tourist traps. Alan Jackson already has a multi-story establishment up the street called AJ’s Good Time Bar that’s been open for about a decade. Aside from Robert’s Western World right across the street, that’s really the best place to see actual country music in the entire Lower Broadway entertainment district.
For more information and to get tickets to the Alan Jackson Museum, visit alanjacksonmuseum.com.
August 30, 2026 @ 1:27 pm
IM SORRY LIL BRO I REALLY DROPPED THE BALL ON THIS ONE I SHOULDA TOLD YA IN FACT ME KING HONKY DI HARRIS AND RD AND OLE FUZZY WERE DOWN THERE ON OPENING NIGHT AND I SAYS YALL THINK WE SHOULD CALL UP RIGG AND MAYBE HE WILL TAKE THE PRIVATE JET OVER TO NASHVILLE AND DI SAYS NO JUST LET EM BE PROBABLY BECAUSE OF ALL THE FRICTION BETWEEN YALL TWO THESE DAYS AND I UNDERSTAND IT
August 31, 2026 @ 6:08 am
This is the Who’s Who of the Saving Country Music comments section. You must have left Big Jilm and Strait out of the group chat!
August 30, 2026 @ 1:42 pm
You know you’re old when the new guy you like now has a museum about himself. Where did time go?
August 30, 2026 @ 3:43 pm
Artist museums that once existed in Nashville but are no more:
Hank Williams Jr
George Jones
Charlie Daniels
Glen Campbell
Patsy Cline
Willie Nelson
Conclusion: they aint profitable given the enormous value of real estate on Lower Broadway.
Maybe the whiskey gimmick will work for Alan. Worth seeing i suppose.
September 1, 2026 @ 4:56 am
There is a reason why most reputable museums are nonprofit and have to survive on their ability to bring in grants, donations, and memberships and spend almost all of it in marketing to get visitor numbers to a place to justify the contributed revenue. I worked in a very niche car museum world for awhile and these rich guys who would just put their collection in a building and call it a museum were always amazed that these endeavors never turned a profit. Unless you have some pieces that absolutely everyone wants to see, it doesn’t make sense.
September 1, 2026 @ 12:19 pm
Walked past Alan Jackson’s about three weeks ago and there was a guy on the sidewalk trying to get people to go in. It was absolutely empty.
August 30, 2026 @ 5:26 pm
Anyone have a review on the whiskey? I’ve seen it in stores, but I’m haven’t tried it yet.
That being said, if Trigger didn’t know about it, I’d say someone dropped the ball.
August 30, 2026 @ 9:13 pm
I’ve seen plenty on the whiskey, and have received numerous press releases about it and such. I received nothing about the museum, nor heard about it until last week. And if I haven’t heard about it, there’s a good chance the public hasn’t heard about it either. That’s why I decided it was worth the time to post something about it, however briefly.
August 31, 2026 @ 6:14 am
Do you feel like having two Alan Jackson businesses could cannibalize each other? AJ’s has been established for so long that it shouldn’t be affected, but it’s hard to see how the museum doesn’t stay in the shadow of AJ’s. I guess they are owned by two different entities and are just licensing Alan’s name?
August 30, 2026 @ 5:30 pm
Yea it would be awesome to see it. But like the poster above me implied, i prob wouldnt wait too long to go see it. But the whiskey part might help it.ive drank his whiskey, it isnt too bad.
August 30, 2026 @ 6:04 pm
I noticed that Jackson seemed to be transitioning from counry music star to whiskey seller wirth the forced ending of his performing–or at least tourng career, due to his chronic illness.
The few times I checked out his website in the past year, the first thing that came up was promotion of Silverbelly Whiskey. You have to click that you’re over 21, and then you see offers for a half-a-dozen or so “limited edition” bottles of various liquors. each named for a different one of his biggest singles.
Good for Alan. If there’s any place where the stuff should sell, it woud be Nashville, I suppose.
Will you have to be over 21 to visit his “museum”?
August 30, 2026 @ 7:39 pm
I’m 73,so I’d have no worries in either event.
August 30, 2026 @ 9:01 pm
I stopped by, if I remember correctly it was around $40 and included whiskey tasting. Wasn’t in the mood for whiskey at the time so the price was just a tad too steep. Also 20 bucks for song request on Broadway is crazy. 100 bucks for devil went down to Georgia is the craziest. I guess if they get the money each time why not but dang you can buy a ticket to the opry for way less than $100.
August 31, 2026 @ 5:21 am
Who’s asking a hundred for a song request?
August 31, 2026 @ 6:30 am
My son, girlfriend and 2 other couples were in Nashville recently, I don’t remember the bar or song but one of the songs they wanted was $100. I’m guessing it was something from Taylor Swift. My son looked up Metallica songs and the only one they could play was Enter Sandman and it was $40. He passed. A few years ago, my son (a different one) said Wagon Wheel was typically $100. Many bands now have QR codes to look up prices.
August 31, 2026 @ 6:51 am
Wow! Im in a bubble apparently. You can go into Roberts or Laylas and make a request as long as you tip. No set amount.Had no clue they were pricing songs at other bars on Broadway. That people will pay that amount is ridiculous. Ive thrown in tips of five bucks and as high as 20 and gotten requests paid.
September 1, 2026 @ 10:12 pm
This place use to be an awesome spot called “show pony,” I miss that place