Country Music’s Never Been Bigger. It Still Can’t Get a Super Bowl Halftime


Happy sportsball season. The National Football League is underway in the United States, and depending on who you’re rooting for, you’re either assured your team is probably going to win it all, or might not win a game all season. Such is the mood swings that make football so compelling.

The NFL spent little time building anticipation in who might perform at this year’s Super Bowl in February of 2025. On Sunday, September 8th, they announced that Kendrick Lamar will be this season’s Super Bowl entertainment. Perhaps it’s his prize for winning his recent beef with Drake. Though this is coming from a country music perspective, Kendrick Lamar has always come across as one of the more thoughtful and talented characters from the hip-hop world, and it’s hard to argue with the pick.

However, if there ever was ever a season when country music should finally get an opportunity to showcase itself to what is the biggest audience in all of media each year, it was this one. Sidelining discussions about Morgan Wallen for a second (though he is the 2nd most popular artists in music behind Taylor Swift), there were so many options for the NFL to have a country-themed halftime in 2025, while still appealing to the Super Bowl’s broad audience.

Post Malone has taken the country music world by storm with his new album F-1 Trillion, and in a collaborative manner that could result in all kinds of cool cameos for true country artists. Zach Bryan continues to be one of the biggest artists in all of music, and is receiving high praise for his massive arena and stadium shows. Luke Combs and Chris Stapleton are nearly universally-beloved household names who’ve proven their worth on big stages, including Stapleton performing a memorable version of the National Anthem at the Super Bowl a couple of years ago.

But there is a huge barrier standing between a country artist playing the Super Bowl halftime, and it’s not popularity or talent. Since 2019 when the NFL partnered with Jay-Z’s Roc Nation as their official “Live Music Entertainment Strategists,” it pretty much put country music on the sidelines permanently like a 3rd string quarterback, and relegated to preamble performances.

Some had the idea that maybe with Jay-Z’s wife releasing a (cough) “country” album this year, this would be an opportunity for Beyoncé to make her Super Bowl halftime return, if only in collaboration with other artists from the genre. Since race was a big part of the calculus in the NFL collaborating with Jay-Z, it could be an opportunity to highlight the elements of country music’s Black roots.

But not only does Beyoncé seem perfectly uninterested in promoting her new album whatsoever (it slipped to #138 on the album charts this week), Jay-Z is probably smart to see that it would be taken as a stroke of nepotism to book his wife.

How long has it been since country music was featured during the the Super Bowl halftime? By the time the kickoff happens on February 9th, 2025, it will have been 31 years. You have to go all the way back to 1994 when Clint Black, Tanya Tucker, Travis Tritt, and The Judds played the Super Bowl halftime to find the last and really only time country music was featured during the Super Bowl halftime.

For the record, Doug Kershaw also made a quick appearance in 1990 when the Super Bowl was in his native state of Louisiana, and Shania Twain who you could argue was well into her pop phase performed with No Doubt in 2003. But even that Shania Twain performance was over 20 years ago.

Since the Super Bowl halftime Show became a big deal in 1991 with New Kids on the Block taking the field, country music has really only been featured predominantly once. When you consider that it’s one of America’s popular genres, this feels like a travesty.

Making the Super Bowl halftime show exclusively the domain of hip-hop seems like a disservice to every other genre. At this point, hip-hop performers consider it theirs to lose as if it’s their birthright. Even though there was no reason to think Lil Wayne was even in the running for the opportunity, he said publicly that losing out to Kendrick Lamar “broke me,” and that “I’m just trying to put me back together.”

Now consider how country artists must feel when it’s pretty clear they will never have the opportunity to perform at halftime. This week, Super Bowl halftime producer Jesse Collins confirmed, “It’s a decision that Jay [Z] makes. Since we’ve been onboard with that show, he’s made it every year…”

So one guy, and one guy alone gets to decide who performs the Super Bowl Halftime show that we all watch? That seems like unsportsmanlike conduct. No offense to the all-powerful Jay-Z, but at the least perhaps he could throw country music a bone one year, especially while it’s experiencing such rabid popularity. It’s unlikely this country popularity will last forever. The genre’s popularity among the general population has always been cyclical, and now it’s at its peak.

But I guess just like so many fans hoping for their favorite team to win the Super Bowl, all you can do is wait for the next season.

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