Grand Ole Opry Celebrates 95 Years: What To Expect

For many years, country music fans clamored for the genre’s most revered institution to be put back on television after an extended period of being absent from the medium. 2020 brought that hope to reality through the Grand Ole Opry’s new Circle Network, which now can be found over-the-air in most markets. Then when the pandemic hit, the Saturday night Opry endured like it has done since the very beginning under special restrictions and with no crowd, ultimately becoming the biggest streaming event throughout the quarantine.
Now as the COVID-19 restrictions slowly start to subside, The Grand Ole Opry is celebrating its 95th Anniversary with a big primetime special on Sunday, February 14th on NBC. Called Grand Ole Opry: 95 Years of Country Music, it comes as the Opry is enjoying arguably one of its biggest resurgences in interest in the institution’s history, and a big two-hour special on Valentine’s Day won’t hurt it’s renewed attention.
This is an opportunity for the Grand Ole Opry to celebrate an important milestone, and promote itself to a primetime audience. What you will see won’t exactly be a true glimpse at a regular Opry presentation. For example, there will be two of the Opry’s most cherished moments in one show: An Opry debut, and an invitation/induction of a new member. Maybe that’s a little scripted and excessive, but it is a way to illustrate the meaning and weight behind the institution to a new generation of music fans who may have never interacted with the Opry before.
And hey, any attention the Grand Ole Opry receives is probably a sum positive for country, and it’s understandable they would cater the show to a more primetime audience.
What else might you see if you choose to tune in? Here are some things you can expect, and the differences from a regular Opry show.
It Won’t All Be Live
One of the things that has made the Grand Ole Opry magical for 95 years is that listeners from all around the country would huddle around their radios on Saturday night, and marvel as they heard the performances coming from the Ryman Auditorium in Nashville like they were sitting in the audience. The NBC special though, it was mostly pre-recorded over the last few weeks—not entirely unforgivable since COVID-19 is still putting a crimp in live productions, but something important to note.
Lady A Will Be Inducted The Same Day They’re Invited
Normally, this is not the case. Usually new invitees will wait months before they’re formally inducted. For example, The Queen of Bluegrass Rhonda Vincent was first invited to join in February of 2020. She wasn’t formally inducted until February of 2021. She had to wait an entire year, and was hopscotched for induction in the pre-recorded moment featuring Lady A, because they wanted a big induction for the NBC special. Opry member Darius Rucker is the one that extends Lady A’s invitation, which is a dubious pick to begin with.
Kane Brown Makes his Grand Ole Opry Debut
Now this is pretty crazy, and for a couple of reasons. Some traditionalists will scoff that Kane Brown is playing the Opry at all. But in 2021, pretty much any mainstream star the size of Kane Brown would have played the Opry at least a few times, if not more by this stage in their career. The fact that Kane had his first #1 song in 2017, and has minted five #1 songs total, but has never played the Opry is pretty astounding. And you have to think the only reason Brown hasn’t played the Opry before was because he didn’t want to. The Opry would have been more than open to having him. Nonetheless, it will be Kane we see symbolically step into the hallowed circle to make his Grand Ole Opry debut on the 95th Anniversary special. Let’s hope he sings something traditional, which Kane can do well when he wants to.
You Will Actually See Blake Shelton
Blake Shelton is not only co-hosting the event with Brad Paisley, he’s also performing, which is something Grand Ole Opry faithful are not exactly used to. Inducted as a member in 2010, Shelton has been one of the biggest deadbeat members of the last decade, meaning he plays the Opry barely at all, even though membership is supposed to come with at least a few annual appearances. Shelton did appear once in 2020 with fiance Gwen Stefani via a livestream from their home.
You Won’t See Many of the Real Opry Regulars
Though mostly who you will see are the bigger names from country music of past and present, many of the performers that usually make up Grand Ole Opry lineup like Jeannie Seely, Connie Smith, Charles Esten, Carly Pearce, and Riders in the Sky won’t be there. Apparently, these important members are good enough for primetime. Nonetheless, the Grand Ole Opry: 95 Years of Country Music special will have a quality mix of both mainstream and independent, young and old, familiar and new performers making appearances.
WHO YOU WILL SEE:
Dierks Bentley and Marty Stuart will perform Willie Nelson and Merle Haggard’s version of the great Townes Van Zandt song “Pancho & Lefty.”
Lady A will sing a version of “Forever and Ever, Amen,” originally performed by Randy Travis.
Kelsea Ballerini will sing Keith Whitley’s “When You Say Nothing At All,” also recorded by Opry regular Alison Krauss.
Dolly Parton, Garth Brooks, Trisha Yearwood, Darius Rucker, Little Big Town, Old Crow Medicine Show, and Carrie Underwood will all perform as well, as will co-hosts Blake Shelton and Brad Paisley.
February 14, 2021 @ 9:20 am
Viewership Predictions
4.4 Million viewers
0.6 in 18-49 demo
February 14, 2021 @ 1:16 pm
You realize it will be streaming soon thereafter, right? No need to watch programs live. I’m gonna tivo and watch it some other day and fast forward through the commercials and boring parts….
February 14, 2021 @ 1:54 pm
It’s airing on NBC. Ratings are still important for network tv
February 14, 2021 @ 2:11 pm
Not nearly as much as previously. I work with a lot of people in their 20s and hardly any of them watch regular TV (except for maybe sports and news) it’s all streaming services. My point is all those Kelsea Ballerini and Kane Brown young fans who have a date for Valentines Day will still watch it, just not live.
February 14, 2021 @ 4:54 pm
Those Kelsea & Kane fans will only watch this the next day as a YouTube clip or in a Instagram story. I highly doubt any young person will DVR this special.
Streaming is massive for scripted programming…
but for Live events like sports, award shows, reality competition – network TV is still dominate. This Opry special is prerecorded but still has a “live” feeling to it.
My main point was to just guess the viewership. I assume the Peacock streaming site will upload this special by tomorrow regardless.
February 14, 2021 @ 8:36 pm
I agree streaming is replacing DVR; we still do it for some shows because 20 years ago when it first debuted, tivo offered a $250 lifetime membership, which we bought. Best. Deal. Ever. But gradually moving over to streaming services…
February 15, 2021 @ 9:25 am
Official ratings…
2.8 Million
0.3 in 18-49 demo
I was way off…
February 15, 2021 @ 9:28 am
I’m surprised it was that high. There was little to no buzz or interaction with this broadcast at all.
February 15, 2021 @ 11:41 am
Is Blake contractually obligated to host NBC primetime specials?
He hosted that NBC Elvis Presley 2019 special too.
Serious question. I know NBC controls their stars for ads & stuff. But curious if they ask Blake or if he has to do these things per contract?
February 14, 2021 @ 9:24 am
Kane Brown is the only non- member performing…
The Opry obviously wanted a grand Debut for one artist. This is a big, long a waited debut.
February 14, 2021 @ 3:18 pm
If they actually want a big deal for someone’s 1st time appearance Strait was the smart and obvious choice
February 14, 2021 @ 8:08 pm
OK I’m a bit ignorant on that, George Strait has never played the Opry?
February 14, 2021 @ 9:23 pm
He was never a member but I’m sure he played the Opry before…
He was allegedly asked to be a member but he turned it down because he knew he couldn’t commit to play 10+ shows a year, since he lived in Texas.
In order to get invited, you must play at bare minimum a couple of times.
I’m sure George Strait has played numerous times in the 80s.
Trig, a little help!?? When was the last time Strait played the Opry!?
February 14, 2021 @ 9:33 pm
I would assume that George Strait has played the Opry at some point, but I can’t find any info on his debut, or any other performance. I’d have to do some more digging to get a definitive answer.
February 15, 2021 @ 5:38 am
George Strait has enough integrity to say, Sorry, cannot commit. Blake Shelton commits and then only shows up when it suits him. Ugh.
February 14, 2021 @ 10:30 am
What a way to celebrate a milestone Lady Wokeness getting inducted and Kane Brown making his debut????. I’d rather see Cardi B and Meg The Stallion on the Opry preforming WAP but not by much.
February 14, 2021 @ 11:57 am
No Maren Morris at least…
Her discography is literally:
Hero
Girl
Hopefully her next album will be:
Woke
February 14, 2021 @ 11:53 am
Not watching can’t stand Blake
February 14, 2021 @ 12:44 pm
Marty will bring the party. He always does.
It is also realistic that for a prime time show, you really can’t justify some of the older stand-by Opry regulars. Opry lovers are always is disappointed not to see them, but there was a time they were the newer ones. The circle comes back around.
February 15, 2021 @ 6:44 am
They could’ve included some actual country acts though. This was a golden opportunity to rededicate the Opry to country music. Imagine if they keep Marty and Dierks but added Charley Crockett instead of Kane Brown, Jason James instead of Blake Shelton, Brennen Leigh or Erin Enderlin instead of Kelsea Ballerini. It would be a great way to debut some incredible artists while also demonstrating that:
1. Country music is a place for everyone.
2. You can be traditional and awesome at the same time.
Instead they’ve decided to put on the same dog and pony pop show with token traditionalists appearing here or there. No thanks, Opry!
February 14, 2021 @ 1:11 pm
Lots of non-country losers on display from Lady Antebellum to Kelsea Ballerini to Kane Brown.
Disgraceful.
February 14, 2021 @ 4:07 pm
….”Maybe that’s a little scripted and excessive, but it is a way to illustrate the meaning and weight behind the institution to a new generation of music fans who may have never interacted with the Opry before.”…..
It’s a valid point, Trigglita, but I don’t think it’s possible. I don’t think it’s possible to illustrate the meaning and weight of a radio show to folks who don’t listen to the radio, and who really have no clue what C(c)ountry music is from a cultural standpoint.
The way I see it, the Opry has two options for a viable path forward.
One, It could dig in its heels as an institution of C(c)ountry music, as the FIRST institution of C(c)ountry music, by promoting traditional new acts, along with vintage acts, and making them members. It could be an Opry for the people who know the Opry and have loved it all their life. It would need to accept that C(c)ountry music was never meant for the masses, and embrace what it is. Also, get rid of pop-culture iconography like Bobby Bones. Purge it’s roster of any act that isn’t at least as country as Morgan Wallen or Luke Combs. The sound of those two acts would need to be the minimum level of countryness required in order to perform.
This path would result in The Opry maintaining its fan base for at least the next half century. Overall, you’d likely take a financial hit. But what you lost in widespread commercial appeal, you’d gain in having a packed house every time the doors opened. You’d be the Opry that true-blue C(c)ountry fans want to hear.
The second path, which is the one the Opry seems to be moving toward, is to put the Opry’s rural beginnings behind it, and become an Opry for fans of all music types. Continue promoting more and more mainstream acts with ties to pop. Emphasize the streaming of live performances from America’s biggest pop stars, over the live broadcasts themselves. Maybe eventually even change its name to something like, ‘Nashville Live’.
This path will will probably make Gaylord a lot more money, but it would come at the price of not having a loyal fan base. Instead of having fans of the Opry, or fans of the style of music the Opry showcases, you’d just have fans of this performer or that performer.
One thing’s for sure, what the Opry’s doing now isn’t viable long term. It’s trying to have one foot in both paths. It’s trying to appeal to a wide audience, while simultaneously throwing a bone or two to C(c)ountry fans. This won’t work, because 16-year-old girls don’t want to hear Bluegrass, and on the flip side, a guy like me isn’t going to pay good money to sit through 3 hours of Rap and pop-Country, just to hear Gene Watson do 2 songs.
February 14, 2021 @ 5:30 pm
The only thing wrong with everything changes is Everything changes. It just seems that no one stands behind their believes. If you feel a certain way. A Cause so to say. We have the Biggest Media opportunities in the World so I suggest everybody use it. I’m sure if there’s a will there’s a way. God Bless and Stay Safe.
February 14, 2021 @ 6:31 pm
Loop
February 14, 2021 @ 6:42 pm
Screw the circle network. They took hee haw off RFD
And I’m
Not paying for an online channel since the physical one isn’t in my area
February 16, 2021 @ 11:27 am
I get Circle Network free as part of Roku TV through my Roku. I watched Hee Haw last night. Roy Rogers and Dale Evans were the guests. They did a square dance at the end.
February 14, 2021 @ 6:43 pm
‘a quality mix of both mainstream and independent, young and old, familiar and new performers making appearances’
Not sure how you can make that statement with the lineups given in the following paragraphs….
February 14, 2021 @ 6:46 pm
Marty Stuart, Old Crow Medicine Show, Dolly Parton, and some contemporary stars singing classic country hits. Look, I’m not trying to paint a rosy picture here. The entire point of this article was to broadcast to the public that what they’ll see is not a usual day at the Opry. But they didn’t have to include any older artists at all. It’s primetime, and though this is most definitely not the lineup I would have put together, I do think they did an okay job being both relevant, and representative.
February 14, 2021 @ 7:19 pm
These new artists that “Try” to be Country.. I honestly cant stand it. Just because you wear cowboy boots doesn’t make you a Country Music Artist. ????????
February 14, 2021 @ 8:48 pm
I have to say that regardless of artist they are playing traditional country songs.
February 14, 2021 @ 9:02 pm
I thought it started off pretty poorly with the first two songs and performances. Little Big Town continues to disappoint. But after that, I thought it was fine. A lot of traditionalists who won’t watch it anyway are chirping about how terrible it was, but like you said, even many of the contemporary performers sang classic songs. There was a lot of good history stuff in between the performances too, and I think it did a fair job presenting why the Opry is important. It’s not the special I would have put together, but I thought overall they did a fine job.
February 16, 2021 @ 11:38 am
Little Big Town disappointed me by doing an Elton John tribute album. They are a country group. Why are they doing an Elton John tribute album??? Presumably they have SOME kind of country influence maybe way back pushed down deep inside of them somewhere maybe…? Why not a Merle Haggard tribute album? Or a Buck Owens tribute album? Or heck, an Alabama tribute album? Elton John?
February 14, 2021 @ 8:55 pm
And I wasn’t a big Ashley McBride fan probably due to to the tatts and whatever but after seeing her on the Opry on Saturday she won me over.
February 14, 2021 @ 9:33 pm
My family and I were very disappointed with the program 95 years of country music. If you’re going to have a program about the history and the stars that made that history, you don’t need these newbies singing their own songs. Very few of the old songs and performer’s were featured. 95 years went down the drain tonight!!!
February 15, 2021 @ 5:48 am
That Ballerini song about a hole in the bottle was actually pretty catchy and country sounding. So I looked it up on Spotify. The album version is awful. Terrible production and sound.
What a tragic contrast.
February 15, 2021 @ 8:34 am
Kelsea did a great job on “When You Say Nothing At All,” and her country version of “Hole in the Bottle” which she’s done numerous times live is quality as well. Studio version is the worst bait and switch ever.
February 15, 2021 @ 9:15 am
Trigger,
It was terrible. Immediately after the song was done, I loaded up Spotify looking for that song. What a contrast. Another potentially classic country song killed in the womb by poor production and a desire to be fresh. The live version actually sounded like a country classic.
I have been hard on Kelsea but she did a great job yesterday. She also did well speaking which in the past has been a pitfall of hers. I was impressed. I do admit I rolled my eyes when she waxed poetic about the trailblazing women and how they were her icons. Please, we know who your musical role models as she mentioned them before and they certainly weren’t Opry legends. But overall, she did better than I expected.
February 15, 2021 @ 8:25 am
This was about as far from 95 years of the Opry as you could get. Let’s just call it the Brad and Blake new quests at the opry show. Very lame and that’s at best. Had to call it 95 years of the Opry to get the older crowd to watch and I’m sure Most didn’t finish watching once they saw (and didn’t see) the opry they were expecting to see. You know like in the title Celebrates 95 years. So much like most things today just toss something out there make a bunch of money and there’s enough people and someone will watch it. I won’t fall for this again.
February 15, 2021 @ 9:24 am
I am usually pretty brutal on these events but I was pleasantly surprised by the content. Sure there were a few shaky moments but most of it was high quality. “Ol’ Red” was a jam as always. Paisley’s song about women didn’t feel like the pandering it was designed to be. (Then again, Brad is a good writer.) He and Carrie’s duet of “Louisiana Woman, Mississippi Man” was great. (Those two have great chemistry. Record a duets album already.) Ballerini’s bottle song was fun. Rucker did a good job with Pride’s classic hit. And Lady Antebellum killed it with “Will the Circle Remain Unbroken” at the end.
The worst part of the evening was Kane Brown pretending he knew who Charley Pride was. Yeah right. I can buy Darius knowing and listening to Pride’s songs. But Kane “I think Cash and Haggard were Red Dirt artists” Brown knowing who Pride was? Hell, no. Quit cheapening Pride’s legacy by forcing all black country singers into speaking about him. The man was a legendary country artist. Don’t pigeonhole him as country music’s black best friend. His legacy deserves better. Let some artists actually influenced by him speak (Alan, Josh Turner, etc). Not just ones that share his skin tone so country music can try to appease the woke crowd.