It’s Official: Zach Top Has Arrived

There are a few folks with their chins high in the air these days proudly proclaiming they were on the Zach Top bandwagon well before the rest of us losers jumped on. They were spinning his 2022 self-titled bluegrass album and singing his praises while the rest of us were trundling through our little lives, blissfully unaware. Some of these people are even telling the truth. Others just want you to think they are.
But now everybody is getting on board the Zach Top train, and for good reason.
It’s not that we haven’t seen a wave of revolutionary artists in country music over the last ten years, slowly but surely steering the music back towards it roots, towards authenticity, towards an emphasis on songwriting, and an approach that’s more independent of the influence of corporate Nashville.
But if we’re being honest—whether it’s Sturgill Simpson, Tyler Childers, or Zach Bryan—you sort of have to squint to make them the ideal specimen for this work. Their music often sits on the periphery and margins of the true heart of country, while they’ve waffled back and forth between being traditionalists to iconoclasts in the seasons of their careers.
Another issue is that despite garnering a mainstream level of success, these artists haven’t really affected the mainstream of country from the inside out. It’s been more vice versa. Meanwhile, traditionalists within the mainstream such as Jon Pardi, Midland, and Lainey Wilson may present a lot of promise of where the mainstream is headed. But again, you still have to separate the wheat from the chaff in their catalogs, and deal with “country radio sensibility” to get to any true roots or twang.
With Zach Top, he’s a bullseye. As the Austin-based honky tonk band Croy and the Boys commented on one of the multiple viral Instagram posts from last weekend’s Under The Big Sky Fest in Montana, “It’s like Saving Country Music used AI to generate the ultimate country artist.” That comment ended up going viral itself.
Another advantageous aspect of the Zach Top phenomenon is he’s quickly being accepted and championed by country performers from all across the country and roots landscape, including some who felt alienated by the success of Zach Bryan. Because unlike Zach Bryan, Zach Top is an A1 singer, and A1 guitar player, and a top notch songwriter. No offense to Zach Bryan. He admits himself that he’s an amateur musician. But Zach Top is the full package in a way that’s hard to deny or undercut.
And it’s not just Zach Top’s music, nor just his history. It’s the cut of his jib. It’s the contours of his character. It’s the full package that assures you that Zach isn’t going to go venturing off into noise rock anytime soon, or start telling off his own fans to flex his creative autonomy. There is a level of assurance that comes with the Zach Top experience that the future of country music is in good hands. You feel like your witnessing a ’90s country superstar that just emerged from a time portal.
Zach Top is not alone as a young country music traditionalist. In fact, there is a whole gaggle of them right now, including ones that are finding significant traction. Jake Worthington is another signed to a major label and receiving lots of attention through his traditional sound. In the independent realm you have performers like Jesse Daniel who are out there doing it the right way, packing out clubs, and perhaps have a brighter future as Zach Top exposes and swells an appetite for this kind of true country music.
Part of the Zach Top story that perhaps hasn’t been told enough is how Top was a big part of Joshua Hedley’s 2022 album Neon Blue. Well before everyone else started riding the ’90s country wave, the “Mayor of Lower Broadway” and Robert’s Western World mainstay released a distinctly 90’s country album, and Zach Top wrote or co-wrote five of the songs on the album.
2022 is also the year Zach Top released his self-titled album, which was 100% bluegrass. Raised on a ranch outside of Sunnyside, Washington in the rural center of the state, he started performing at the age of seven in a band with his siblings called Top String. Into his teens and early 20s, Zach kept on in bluegrass, including in the award-winning band Modern Tradition. It was through all of this success that he moved to Nashville in 2021 and was able to sign a publishing deal with Bob Doyle’s Major Bob Music.
This publishing deal allowed Zach Top to work with some of his top heroes, most notably Carson Chamberlin who produced and co-wrote every song on Zach Top’s 2024 album Cold Beer & Country Music. Carson Chamberlain is the Kentucky native that played steel guitar and was the bandleader for Keith Whitley all the way up to the country legend’s death in 1989. After that, Carson worked for Alan Jackson and Clint Black. If you want to mine ’90s country gold, go directly to the source. That’s what Zach Top and Cold Beer & Country Music did.
All of this has led to this moment in time when it feels like Zach Top is one of the hottest commodities in all of country music. He’s currently contractually obligated to continue opening shows for Lainey Wilson on her “Country’s Cool Again” tour through November playing 20 minute sets, but he’s already leagues beyond that opportunity, and is playing his own packed out headliner shows and festival slots when he can. In some respects though, it’s good they’re making Zach Top pay dues. It will help put a strong foundation beneath his career.
Zach Top is getting so big, it’s about time for the hipsters to start coming out of the woodwork to tell the rest of us how much he sucks, while some naysayers were already claiming he was simply another cosplay cowboy in empty boots. But at Under The Big Sky Fest on Sunday, July 14th when he took the stage with Billy Strings during his headliner set to perform “Big Spike Hammer” and “Freeborn Man,” even the detractors were forced to fall in line. Seeing the reaction on the face of Billy Strings to Zach Top’s singing and playing was all the validation he could ever receive.
Meanwhile, Zach Top’s current single “Sounds Like The Radio” sits at #26 on the Country Airplay charts, meaning his impact is already being felt in the heart of the mainstream. But despite his mainstream proximity and success, he’s signed to the independent label Leo33, which Top signed to as the new label’s flagship artist. Beyond everything else, Zach Top remains independent.
Of course the next big question is where all of this goes from here. Anything having to do with Zach Top immediately explodes on social media, but he may choose to remain in this ’90s country era for a while, or he may choose to release another bluegrass album. Word on the street is he already has stacks of other songs and recordings ready to go. And his song “Use Me” might ultimately become the Song of the Year at Saving Country Music in 2024.
There is no false alarm or empty promises this time when we talk about someone rising from the ranks of artists that could significantly realign the direction of the country genre. Zach Top has arrived, and he’s taking the sound of true country music back to the top of country.
July 20, 2024 @ 9:39 am
Great article with some great points.
I figured Zach Top had arrived when, two weeks ago, I was playing at a little homegrown festival in Deep East Texas and two of the acts covered Zach tunes, or should I say “Top tunes,” and they were, indeed, “Top-botch”.
July 20, 2024 @ 9:58 am
Great article about a great artist! Really love that he is finding success!
July 20, 2024 @ 10:02 am
The atmosphere here at Joe’s on Weed St. Thursday night when he played his first Chicago headline show was absolutely electric. He commented how happy he was we’d sold it out for him, and the crowd, old and young, male and female, sang along to every word. He’s got it all.
July 20, 2024 @ 10:06 am
Thanks for educating me on another artist I was not familiar with. I bought the download for Cold Beer and Country Music. Zach Top is the real deal, great writer singer, picker. Best thing I’ve heard for awhile.
July 20, 2024 @ 10:47 am
I, and others, have been pushing Top for years!
He’s the real deal.
July 20, 2024 @ 10:11 am
Two days ago my best friend who is an indie rock hipster music fan who isn’t a country fan except in very limited circumstances texted me “do you know Zach top?”
This week my brother who is a mainstream Morgan wallen guy (he actually thinks HARDY is the premier artist of our time) texted me “would you wanna see Zach too if we can get tickets?”
Which is to say trigger nails it, Zach top is the guy who has something for everyone and he is having a moment.
July 20, 2024 @ 10:13 am
I posted this on Facebook yesterday
“I feel like its 1988/1989 all over again where we get the traditional country singers coming back. People like Zach Top and Braxton Keith are the new Dwight Yoakam and Randy Travis on a National level – I remember when that started happening then and what a joy it was to get to hear that kind of country music on the radio once again. This is awesome…”
July 20, 2024 @ 10:14 am
A side note, that in the article you reference the song “Tell Me” might ultimately be a saving country music song of the year, and I wonder if you mean the song “Use Me” instead. I’m a huge Zach Top fan, I’ve seen him live twice and he’s incredible, but sometimes I wonder if he was listening to Ashley McBryde when writing his current album, because “Use Me” seems to borrow from “One Night Standards” and “Cold Beer and Country Music” seems to be very similar to “Whiskey and Country Music.” Either way I’m a huge fan, and wish nothing but the best for Zach!
July 20, 2024 @ 10:41 am
Yes, I meant “Use Me.”
I think the one soft spot in the Zach Top fortress of talent is that the songwriting is a little too country cliche at times. Country songwriting is inherently cliche in many respects, but how to utilize those cliches in new and interesting ways is the trick. I think “Use Me” is a great example of this, and really shows the kind of songwriting Zach is capable of.
July 21, 2024 @ 7:16 am
Yep. I fully expect that when the songwriting behind/with him becomes exceptional, he will come out with an album for the ages
July 20, 2024 @ 11:16 am
Good article. I like his sound, i guess i just found it too 90ish. Might have to listen more. Might check out the bluegrass album.
July 20, 2024 @ 11:29 am
I am not sure I hear anything that is that really new in Zach Top’s new album but I do think you are right, he has arrived. It is a great country album and a really great listen. He is very different to Zach Bryan who I also enjoy. Both seem to me to be genuine and the ‘real deal’.
July 20, 2024 @ 12:39 pm
I really enjoyed his new album and am now listening to his bluegrass album (which I didn’t really know about) and it is also excellent! A truly rising star!
July 20, 2024 @ 12:51 pm
Yep. Get ’em, Zach.
July 20, 2024 @ 1:58 pm
Good luck to him, but doesn’t really do much for me. Went and listened to Use Me. It sounds way too similar to “use someone to use” by Hellbound Glory, and the HG is a way better song.
Still, another bluegrass picker is a good thing
August 12, 2024 @ 6:39 am
Totally different melodies. I prefer the better produced but not overproduced sound of Zach Top.
July 20, 2024 @ 2:36 pm
What your saying is that I should probably go see him tonight at the fair?
July 20, 2024 @ 4:31 pm
“or start telling off his own fans to flex his creative autonomy” Shots fired!
“‘Cause I can’t be your Tom Cruise, bitch
I’m Patrick Swayze”
I will never take this band seriously again. He ruined one of the best things going in “mainstream” country music.
July 20, 2024 @ 6:15 pm
A year or two back, Jake Owen did an instagram ask me anything and some asked “Who’s someone up and coming you’d love to work with” and he answered Zach Top, which is pretty big since Jake Owen was a huge Nashville “country” guy.
And Zach opened up for Shane Smith at the Greeley Stampede (bout an hour and a half north of Denver/Red Rocks), and I talked to more people who were there to see Zach than Shane Smith. Granted, this was two months after their Red Rocks show.
Top’s also opening for Dierks on a handful of upcoming shows, which should be huge for him.
July 20, 2024 @ 7:01 pm
It’s a better “Use Me” than what the disco cowboys did last year. Much better.
July 20, 2024 @ 8:17 pm
I was certainly late to the Zach Top bandwagon, only first listening to him and his new album a month ago. His music is such a fresh of breathe air and look forward to him making some great country music.
July 20, 2024 @ 11:03 pm
Zach Top’s album is strong, and I dig his charming, squeaky-polite delivery and persona, and yes, the hooks are there for certain. Top performed quite well live when I saw him open for Lainey Wilson at Radio City Music Hall in NYC, though he wasn’t pleased when he found out he had to leave the set at that sold out venue after 5 or so songs. I certainly could have done with 100% more Zach Top and 100% less Ian Munsick, whose set was literally twice as long.
I see the pecking order for those two artists shifting real soon…
July 21, 2024 @ 7:32 am
Someone who is a peer of Ian Munsick needs to sit him down and tell him that if he wants to be taken seriously, he needs to get a bass player and stop playing to backing tracks. A couple of years ago when I saw him do this, I thought, “Okay, maybe the guy is on a shoestring budget.” When I saw him earlier this year, and weather bumped Ryan Bingham and Sammy Kershaw, but they put Ian Musick on the stage instead and he still didn’t have a bass player, it was a bad look by everyone involved.
He seems like a nice guy and he definitely has a large fan base. But he is one of these guys getting shoved down our throats because someone thinks he’s an answer to Colter Wall and the rise of “Western” music via Yellowstone.
And yes, he should switch spots with Zach Top on the Lainey Wilson tour.
July 21, 2024 @ 12:10 pm
Agreed on all counts, though the songs themselves aren’t my thing even if the bass wasn’t being played via tracks. For me, Munsick vacillates between unmemorable western stuff and straight up, overtly autotune-pop music that barely resembles country pop. The part of his set I best enjoyed was when his drummer sang The Eagles’ One of These Nights. So yes, a very good, but falsetto filled, disco-rock cover song was the highlight of a country set, Fortunately, Zach Top and Lainey Wilson both delivered strong sets and were worth the price of admission…
July 20, 2024 @ 11:56 pm
There’s a good amount of great neotraditional released in the past year.
Hannah Dasher
Scott Southworth
Matt Castillo’s new one
Ben Jarrell. Oh man Ben Jarrell. But honestly any of these four put out killer albums in that kind of ’90s vein with some fun twists.
July 21, 2024 @ 6:20 am
he first popped up in my spotify feeds years ago with the first album which i loved but then kinda lost tracks of him due to the incredible amount of new music coming out constantly.
Cold beer & country music came out and it’s a blast!! Agreed he’s not the deeper writer out there but, man, this guy is much more than legit!
P.S.: didn’t know about his involvment in “Neon Blue” but sure makes lotta sense.
July 22, 2024 @ 9:59 am
My wife’s been a country music fan way longer than me, since the early 90’s at least. She was a big fan of Randy Travis, Alan Jackson, Clint Black, Travis Tritt, Reba McEntire etc. back then. Pretty much knows that era of music front to back and can recite lyrics to deep cuts she hasn’t heard in decades.
Anyway, we were on a road trip recently with my Spotify country music playlist on shuffle and Zach Top came on. She’d never heard him, or heard of him, before and I figured she’d really like him based on her preferred tastes – but after a minute, she hit skip. I was surprised.
Made me think, if you already experienced the real thing, all that original 90’s stuff during the 90’s (which wasn’t that long ago for a lot of country music fans), what’s the point of Zach Top’s pastiche, especially when he’s not putting much of a twist on it? Is he adding anything to the country music canon?
August 3, 2024 @ 4:09 am
Finally heard sounds like the radio, on the radio. If we are ever going to say country music has been saved I think we are as close as we are going to get with this song receiving mainstream attention. This has to be the most true country track to make radio airplay since the 90s. Cultural Victories often comes quietly and I think we have arrived after many artists that helped pave the way for someone like Zach to emerge in recent years. At least at the moment I think country music has been saved.
August 15, 2024 @ 12:01 pm
Really, really, really want to hear a duet with Gene Watson. Farewell party maybe. Please………