NASH Icon is Now Beating Bobby Bones in Nashville
Hold the presses. This whole Nash Icon / country music format split business just got a hell of a lot more serious and interesting.
On Monday (10-6), the ratings for radio stations were released for Nashville and other locations, and within those numbers was a bombshell for the country music radio world. In the Nashville radio market, the freshly-launched Cumulus-owned NASH Icon affiliate on 95.5 WSM-FM beat what has been the powerhouse of Nashville radio for the past year-plus, iHeartMedia-owned (Clear Channel) WSIX. In other words, a station that includes older country songs and older country artists in a purposeful attempt to return more classic-sounding country and more variety to the airwaves is beating Clear Channel’s flagship pop country station, in its home market, that is the home station for The Bobby Bones Show (the biggest country radio show ever), in the home of country music.
READ: Cumulus Media’s “NASH Icon” Is Launched On Radio
NASH Icon WSM-FM pulled a 5.6 rating for the month of September—its first full month in operation, making it tied for 6th overall in the Nashville market, and tied for #1 in country. Meanwhile the Bobby Bones-anchored WSIX pulled a 4.7 ranking, good for 10th in Nashville, and #3 in country. Even more interesting, the radio station that tied WSM-FM for 1st was the other Cumulus-owned NASH Top 40 country radio station, WKDF.
To simplify what this all means, though there could be a little bit of beginner’s luck or curiosity factor contributing to these numbers, overall the idea of giving consumers more classic-sounding country music on the radio is working, and in a big way.
John Dickey, the Cumulus Executive Vice President for Content and Programming, and brother of Cumulus CEO Lew Dickey said to All Access, “We’ve only got a month going so far but we are encouraged about what the month of September brought us in Nashville … In fact the results have been nothing short of spectacular in my opinion. NASH Icon on WSM-FM is the #1 country station for listeners 25 to 54 (the most desirable demographic) from 6 AM to 7 PM … That’s a pretty crazy number when you think about it. And we’re seeing appeal on the younger end too, which is not something that we figured on. We are trending big with men leading the women, who look healthy too, showing up neck and neck with WKDF and WSIX.”
The strong showing from NASH Icon in the country music holy land of Nashville bodes very well for the idea of keeping the current NASH Icon stations around, potentially growing the brand to new markets, and causing the country radio format to split into two separate formats of Top 40 country and a more classic-oriented country. If NASH Icon continues its success, Clear Channel may be forced to launch its own older country brand, and it could encourage smaller radio station companies and independently-owned stations to adopt a similar format. “It’s only a month into it but we’re happy to see the acceptance of this fragmentation of the country format with NASH Icon,” John Dickey said to All Access.
For fans of older country music and older country artists, this is all very positive news, but of course it is not all perfect. As Saving Country Music illustrated when it broke down the NASH Icon radio playlist recently, there is still a lot of newer country involved in the NASH Icon model, including a lot of artists and songs many older country fans find unappealing, if not objectionable. But the ability of a big radio network—like the one NASH Icon is looking to build—to return names like Willie Nelson, Merle Haggard, Alan Jackson, and Dwight Yoakam to radio can only do good for these artists.
READ: A Breakdown of the NASH Icon Playlist (AKA Merle’s Back on Radio)
Even though John Dickey and others are finding these numbers surprising, in theory they shouldn’t. Edison Research, a radio research company which conducts deep studies of listener’s habits, has been saying for years that country radio has been hurting itself by abandoning classic country music on the radio. The success of NASH Icon in Nashville proves that this research had merit. Interestingly, the way Nash Icon eventually developed looks very much like country radio did 25 years ago, where the playlists are more diverse and don’t work in such a narrow time window. It’s only in the last decade especially when country radio really abandoned playing older music from country’s back catalog.
It is just one month, and no doubt Bobby Bones and Clear Channel will reach deep down into their bag of tricks to try and claim back the #1 spot. But for now, the return of older country to the radio waves has been a big success. It’s not just competing, it is beating its newer, younger competition. And it’s not just doing well with older disenfranchised listeners, younger listeners are tuning in too. NASH Icon may not be the ideal for a new country format, but it has started the process of country music splitting in two, and ultimately this will mean more choice for country consumers.
October 7, 2014 @ 8:51 am
Very interesting. I remember the same thing happened about a decade ago in Houston, when a classic country station was introduced in early 2003 it was the No. 1 country station in the next ratings period. It fell back in later periods and never quite recovered, but it’s still on the air even now.
October 8, 2014 @ 7:41 am
Yes, 97.1 in Houston has been playing classic country for the last decade or so. But I feel they fell in the trap of playing the exact same songs over and over again. There were just only so many times I can listen to Harper Valley PTA or Make the World Go Away before I got sick of the channel. However, in the past year they have started playing artists from late 80’s and early 90’s, which I’m sure has helped their ratings. They do not play any new songs from the legends artist which is unfortunate.
October 7, 2014 @ 9:05 am
I believe advertisers focus on the adults 18-49 demo more than the adults 25-54 demo. That’s certainly the case on TV. And while Dickey’s comments about appealing to younger listeners is nice, I would want to see the numbers instead of relying on the spin of an exec with a vested interest in seeing a format split happen.
I actually think that if the more diverse playlists characteristic of the Icons format do show sustained market penetration, that may not encourage format fragmentation. It may instead encourage mainstream country stations to focus on greater diversity in their playlists, since that was the crazy idea that drove country radio’s growth in the mid-2000s.
On the other hand, the Nashville numbers may make the case that there’s room for both kinds of stations in the same market, because the cumulative number of listeners grew during this time period . Here are the cumulative numbers for the Nashville stations via the current issue of Aircheck:
WKDF/Nashville (Cumulus)
August share (ages 6 and up): 5
August Rank In Mark: 9th
September share (ages 6 and up): 5.3
September Rank In Market: tied for 6th
August Cume: 305,500
September Cume: 307,600
WSIX/Nashville (Clear Channel)
August share (ages 6 and up): 5.2
August Rank In Market: 8
September share (ages 6 and up): 4.7
September Rank In market: 10
August Cume: 279,900
September Cume: 305,300
WSM-FM/Nashville (Cumulus)
August share (ages 6 and up): 4.3
August Rank In Market: 10
September share (ages 6 and up): 5.3
September Rank In Market: Tied for 6th
August Cume: 295,900
September Cume: 283,100
WSM-AM/Nashville (Ryman Hospitality Properties)
August Share (ages 6 and up): 3
August Rank In Market: 12
September share (ages 6 and up): 2.0
September Rank In Market: Tied for 15th
August Cume: 60,300
September Cume: 55,600
The “cume” (cumulative number of individuals that tuned in for at least 5 minutes during a daypart), actually increased for the 2 mainstream country stations in this snapshot (especially Clear Channel’s WSIX’s), while declining for the Nash Icons station. But the ratings share (which is the percentage of people who tuned in to a station for at least 5 minutes divided by the percentage of people tuned into any kind of radio station during that period) for WSIX took a hit while the ratings share for WKDF and the Nash Icons station both shot up. The disparity may be accounted for in terms of time spent listening (where the Cumulus stations held onto their listeners for longer during this month).
I’m sure Cumulus was heavily promoting Nash Icons in its launch month and the ratings share increase for *both* its stations in the Nashville could very well reflect increased advertising and promotion in the Nashville area during that time period (which makes sense, considering the launch of the new format). We’ll see if it sustains. The loss of cumulative listeners by the Icons format may be early grounds for concern.
October 7, 2014 @ 10:53 am
Wherever numbers and music are involved, you can expect Windmills Country to not be far behind.
I think without question there’s some beginners luck, curiosity, and an advertising push behind these numbers, and I trust the Dickey brothers about as far as I can throw them. But I don’t think anyone expected this kind of upset in Nashville. WSIX had been so solidly thumping the competition, it looked like nobody would be able to compete ever again. NASH Icon doesn’t have to beat Top 40 country though, that’s not the point. The point is to be competitive, and as you point out with the Cume numbers, entice listeners back to the format. I think the Cume numbers also speak to a loyalty that many Top 40 listeners do not possess. People will listen to NASH Icon longer, and more often.
I expect these numbers to moderate somewhat in the future, but I wouldn’t be surprised if NASH Icon continues to beat or compete with WSIX even when the new car smell wears off, and the advertising push dies back.
October 7, 2014 @ 1:13 pm
I do love numbers! One of the things I want to look at is what kind of variation there’s been month to month (or quarter to quarter) in the Nashville country station ratings. I don’t have time to dig up the older numbers now but hopefully tonight. Thanks for paying attention to and writing up issues like this, Trigger, it’s such interesting stuff and makes for great extended discussion.
I think you’re 100% right about Icons faring better than Top 40 Country as far as time spent listening and listener loyalty, too.
October 7, 2014 @ 9:33 am
Anytime Bobby Bones is losing it puts a smile on my face. The fact that it’s classic country beating him is just the cherry on top.
October 7, 2014 @ 9:38 am
Bones will undoubtedly make a video about how unfair this all is, blame it on Kasey Musgrave, and accuse NASH listeners of hating cancer patients if they don’t listen to his show.
You don’t hate cancer patients, do you?
October 7, 2014 @ 11:01 am
Not Clear Channel. iHeartMedia!
October 7, 2014 @ 11:44 am
Ha! Yeah.
October 7, 2014 @ 6:54 pm
My boss (former Clear Channel employee) has a joke about that name change.
October 7, 2014 @ 11:21 am
I think this bears repeating:
“There is a fan base that is buying Alan Jackson records without airplay. In fact, he’s selling more than artists who’ve had five hit singles. So there is a fan base out there of people who do want to hear artists who aren’t heard on the radio anymore.”
– UMG Nashville President Cindy Mabe
http://www.allaccess.com/power-player/archive/20036/cindy-mabe#ixzz3FU6P6OlE
October 7, 2014 @ 12:18 pm
No doubt, but like many of the Edison Research studies have proven recently, people still do listen to radio, and if they hear an artist there, they’re more inclined to buy their music or go to their concerts. No, Alan Jackson does not need it, but it will help. And there’s a lot of other artists that do need it.
October 7, 2014 @ 6:41 pm
Oh, I agree. The only thing I was trying to point out with that quote is that there’s a still a big market for traditional-sounding country. Of course, we all knew that already, but the fact that Alan Jackson is still kicking mainstream country star’s butts with zero radio play is amazing.
Programmers should have never guys like Jackson and Strait slip away from radio play in the first place.
October 7, 2014 @ 6:47 pm
But they’re all old and stuff…
October 7, 2014 @ 12:18 pm
So far, these icon stations seem like no big deal to me. The one that I try to listen to occasionally is still 90% crap, to 8% tolerable, to 2% enjoyable.
October 7, 2014 @ 2:07 pm
I’m happy. Looked at the Atlanta playlist last night and saw listings back to 1981.
October 7, 2014 @ 4:33 pm
Man, I wish we had a NASH Icon station here in the Bay Area. I guess the classic country fan base here may not be large enough.
October 7, 2014 @ 11:22 pm
This is very odd (assuming you mean the SF Bay Area), because we have the hugely popular Freight & Salvage. Rosanne Cash sold out her 5 night stint at the Jazz Fest and HSB this year was LOADED with top tier country acts; Rosanne Cash, Emmylou Harris, Buddy Miller, Lucinda Williams, Dwight Yoakam, Carlene Carter, Caitlin Rose, Steve Earle among others it was one the best line ups ever.
But maybe radio format here HAS to appeal to the young hipster crowd to be viable and country music of that kind is not popular as hipster the prefer the overproduced, polished, & flashy banjo of Mumford & Sons.
October 8, 2014 @ 12:52 am
Yes, I’m talking about the SF Bay Area. I went to the George Strait concert at the HP Pavilion in San Jose, and it was also sold out.
I have a feeling though that due to the large population of the Bay Area (fourth largest metropolitan area in America, if you put the San Francisco-Oakland area and Silicon Valley together), any venue, especially a small-sized venue such as F&S, is bound to get sold out for any artist.
I doubt that classic country enjoys significant popularity here as a percentage of population. Much of the reason is cultural: classic country is considered the most culturally conservative genre in American music, while the Bay Area is the most culturally liberal metropolitan area in America.
October 9, 2014 @ 1:49 pm
I was really bummed that the Los Angeles area didn’t get one either. I wouldn’t even need an Ipod of we got a Nash Icon station…
October 7, 2014 @ 4:47 pm
Soooooo good to hear that there are still listeners who appreciate a more traditional country station and all of the great artists who were forgotten by the kids’ stations .
The good news is that all of these trend-chasing bro acts have left themselves no escape route once the trend crashes. BRO is all they KNOW and what they’ve become associated with …in many cases exclusively . When the labels start chasing the next thing , “Bro” acts will surely be shown the door and left in the dust . Yes ..perhaps they will have a pocketful of $$$ but more importantly for listeners , they will be off the airwaves . They are , for the most-part , posers and pop singers …not artists who feel a passion for the genre they’ve tried to monopolize . There is nothing in these acts that suggests an ability to grow or adapt as the industry seems to feel it must constantly do …..not lyrically , not musically and certainly not vocally , in most cases.
October 7, 2014 @ 6:46 pm
I completely agree with you, but it still bothers me that Cole Swindell, a redundant Luke Bryan clone, currently has his second number one hit song. I always figured he would be the first one against the wall when the revolution came.
October 7, 2014 @ 6:58 pm
Clear Channel flipped one of their stations to Country in my market last month and Bobby Bones starts airing on it Monday. Problem for them is that the number one station in the market is Country, has been for 25 years and has a 12 share which is a huge lead over the next station.
The station Clear Channel put their country station on (after about 20 format changes before this) is at 107.3 and has a horrible signal so if they are expecting Bobby to help them here the joke is on them.
October 7, 2014 @ 11:16 pm
WSIX just plays the same short playlist over and over. They were once a really good station, but no more.
October 8, 2014 @ 11:07 am
I think everybody hates that prick. Radio needs to be like it used to be. Back when there were real DJs and not turds like this bozo.
October 16, 2014 @ 11:52 am
OK took longer than I expected to post. But here’s a look at comparative ratings in the Nashville market over the 14 months or so. The Cumulus station that is now NASH Icons did suddenly surge in ratings share in June and July 2014, before the switch to Icons. But it took a dip in August before shooting back up in September 2014 as Icons. The Clear Channel station had already seen a down month in its ratings share in August before dipping further in share in September. The variation in all the station cumes seems within the range of what was going on in the past year or so.
Conclusion: Not a whole lot yet, because it’s going to take more than a month to figure out if the format shift is having an impact outside the normal month to month variation (as Trigger already pointed out). Maybe Cumulus started advertising more aggressively a few months ago to compete with Clear Channel in Nashville. Let’s keep watching, but at the very least, the switch to the Icons format didn’t result in some kind of abnormal dip in the station’s ratings share. If WSM-FM can sustain these ratings shares, then it’ll at least be a sign that the format shift was able to keep whatever audience was driven to that station a few months before the format shift. And to the degree that all 3 stations are competitive in Nashville, it’ll be a sign that country listeners can support diversity in playlists, as well as a diversity of sub formats under the country umbrella.
WKDF/Nashville (Cumulus)
June 2013 share (ages 6 and up): 6.1
July 2013 share (ages 6 and up): 5.6
June 2013 Cume: 346,300
July 2013 Cume: 305,600
WSIX/Nashville (Clear Channel)
June 2013 share (ages 6 and up): 6.9
July 2013 share (ages 6 and up): 6.7
June 2013 Cume: 296,600
July 2013 Cume: 289,200
WSM-FM/Nashville (Cumulus)
June 2013 share (ages 6 and up): 4.7
July 2013 share (ages 6 and up): 3.8
June 2013 Cume: 289,700
July 2013 Cume: 243,800
————————————————–
WKDF/Nashville (Cumulus)
July 2013 share (ages 6 and up): 5.6
August 2013 share (ages 6 and up): 5.6
July 2013 Cume: 305,600
August 2013 Cume: 297,500
WSIX/Nashville (Clear Channel)
July 2013 share (ages 6 and up): 6.7
August 2013 share (ages 6 and up): 6.8
July 2013 Cume: 289,200
August 2013 Cume: 280,400
WSM-FM/Nashville (Cumulus)
July 2013 share (ages 6 and up): 3.8
August 2013 share (ages 6 and up): 4.4
July 2013 Cume: 243,800
August 2013 Cume: 276,300
————————————————–
WKDF/Nashville (Cumulus)
August 2013 share (ages 6 and up): 5.6
September 2013 share (ages 6 and up): 5.3
August 2013 Cume: 297,500
September 2013 Cume: 301,100
WSIX/Nashville (Clear Channel)
August 2013 share (ages 6 and up): 6.8
September 2013 share (ages 6 and up): 6.3
August 2013 Cume: 280,400
September 2013 Cume: 275,600
WSM-FM/Nashville (Cumulus)
August 2013 share (ages 6 and up): 4.4
September 2013 share (ages 6 and up): 4.3
August 2013 Cume: 276,300
September 2013 Cume: 270,100
————————————————–
WKDF/Nashville (Cumulus)
September 2013 share (ages 6 and up): 5.3
October 2013 share (ages 6 and up): 4.1
September 2013 Cume: 301,100
October 2013 Cume: 290,700
WSIX/Nashville (Clear Channel)
September 2013 share (ages 6 and up): 6.3
October 2013 share (ages 6 and up): 6.3
September 2013 Cume: 275,600
October 2013 Cume: 291,400
WSM-FM/Nashville (Cumulus)
September 2013 share (ages 6 and up): 4.3
October 2013 share (ages 6 and up): 4.2
September 2013 Cume: 270,100
October 2013 Cume: 286,000
————————————————–
WKDF/Nashville (Cumulus)
October 2013 share (ages 6 and up): 4.1
October 2013 Rank In Market: 11th
November 2013 share (ages 6 and up): 3.8
November 2013 Rank In Market: 11th
October 2013 Cume: 290,700
November 2013 Cume: 274,100
WSIX/Nashville (Clear Channel)
October 2013 share (ages 6 and up): 6.3
October 2013 Rank In Market: 4th
November 2013 share (ages 6 and up): 6.2
November 2013 Rank In Market: 4th
September 2013 Cume: 291,400
October 2013 Cume: 286,100
WSM-FM/Nashville (Cumulus)
October 2013 share (ages 6 and up): 4.2
October 2013 Rank In Market: 10th
November 2013 share (ages 6 and up): 4.7
November 2013 Rank In Market: ??
October 2013 Cume: 286,000
November 2013 Cume: 271,600
————————————————–
WKDF/Nashville (Cumulus)
December 2013 share (ages 6 and up): 4.6
December 2013 Rank In Market: tied for 7th
Holiday 2013 share (ages 6 and up): 5.0
Holiday 2013 Rank In Market: 6th
December 2013 Cume: 296,400
Holiday 2013 Cume: 276,600
WSIX/Nashville (Clear Channel)
December 2013 share (ages 6 and up): 5.8
December 2013 Rank In Market: tied for 4th
Holiday 2013 share (ages 6 and up): 4.3
Holiday 2013 Rank In Market: 8th
December 2013 Cume: 273,400
Holiday 2013 Cume: 265,600
WSM-FM/Nashville (Cumulus)
December 2013 share (ages 6 and up): 4.3
December 2013 Rank In Market: 8th
Holiday 2013 share (ages 6 and up): 4.2
Holiday 2013 Rank In Market: 9th
December 2013 Cume: 280,600
Holiday 2013 Cume: 257,400
2014
————————————————–
WKDF/Nashville (Cumulus)
Holiday 2013 share (ages 6 and up): 5.0
Holiday 2013 Rank In Market: 6th
January 2014 share (ages 6 and up): 4.6
January 2014 Rank In Market: 6th
Holiday 2013 Cume: 276,600
January 2014 Cume: 275,700
WSIX/Nashville (Clear Channel)
Holiday 2013 share (ages 6 and up): 4.3
Holiday 2013 Rank In Market: 8th
January 2014 share (ages 6 and up): 4.7
January 2014 Rank In Market: 5th
Holiday 2013 Cume: 265,600
January 2014 Cume: 254,100
WSM-FM/Nashville (Cumulus)
Holiday 2013 share (ages 6 and up): 4.2
Holiday 2013 Rank In Market: 9th
January 2014 share (ages 6 and up): 4.1
January 2014 Rank In Market: 8th
Holiday 2013 Cume: 257,400
January 2014 Cume: 261,000
————————————————–
WKDF/Nashville (Cumulus)
January 2014 share (ages 6 and up): 4.6
January 2014 Rank In Market: 6th
February 2014 share (ages 6 and up): 4.1
February 2014 Rank In Market: 8th
January 2014 Cume: 275,700
February 2014 Cume: 259,800
WSIX/Nashville (Clear Channel)
January 2014 share (ages 6 and up): 4.7
January 2014 Rank In Market: 5th
February 2014 share (ages 6 and up): 5.7
February 2014 Rank In Market: 5th
January 2014 Cume: 254,100
February 2014 Cume: 277,900
WSM-FM/Nashville (Cumulus)
January 2014 share (ages 6 and up): 4.1
January 2014 Rank In Market: 8th
February 2014 share (ages 6 and up): 4.2
February 2014 Rank In Market: 7th
January 2014 Cume: 261,000
February 2014 Cume: 237,700
————————————————–
WKDF/Nashville (Cumulus)
February 2014 share (ages 6 and up): 4.1
February 2014 Rank In Market: 9th
March 2014 share (ages 6 and up): 4.4
March 2014 Rank In Market: 9th
February 2014 Cume: 259,800
March 2014 Cume: 287,300
WSIX/Nashville (Clear Channel)
February 2014 share (ages 6 and up): 5.7
February 2014 Rank In Market: 5th
March 2014 share (ages 6 and up): 5.6
March 2014 Rank In Market: 5th
February 2014 Cume: 277,900
March 2014 Cume: 282,500
WSM-FM/Nashville (Cumulus)
February 2014 share (ages 6 and up): 4.2
February 2014 Rank In Market: 8th
March 2014 share (ages 6 and up): 4.0
March 2014 Rank In Market: 10th
February 2014 Cume: 237,700
March 2014 Cume: 251,100
————————————————–
WKDF/Nashville (Cumulus)
March 2014 share (ages 6 and up): 4.4
March 2014 Rank In Market: 9th
April 2014 share (ages 6 and up): 5.5
April 2014 Rank In Market: 7th
March 2014 Cume: 287,300
April 2014 Cume: 324,500
WSIX/Nashville (Clear Channel)
March 2014 share (ages 6 and up): 5.6
March 2014 Rank In Market: 5th
April 2014 share (ages 6 and up): 5.7
April 2014 Rank In Market: 5th
March 2014 Cume: 282,500
April 2014 Cume: 299,400
WSM-FM/Nashville (Cumulus)
March 2014 share (ages 6 and up): 4.0
March 2014 Rank In Market: 10th
April 2014 share (ages 6 and up): 4.0
April 2014 Rank In Market: 10th
March 2014 Cume: 251,100
April 2014 Cume: 275,900
————————————————–
WKDF/Nashville (Cumulus)
April 2014 share (ages 6 and up): 5.5
April 2014 Rank In Market: 7th
May 2014 share (ages 6 and up): 5.2
May 2014 Rank In Market: 8th
April 2014 Cume: 324,500
May 2014 Cume: 304,900
WSIX/Nashville (Clear Channel)
April 2014 share (ages 6 and up): 5.7
April 2014 Rank In Market: 5th
May 2014 share (ages 6 and up): 6.6
May 2014 Rank In Market: 5th
April 2014 Cume: 299,400
May 2014 Cume: 304,200
WSM-FM/Nashville (Cumulus)
April 2014 share (ages 6 and up): 4.0
April 2014 Rank In Market: 10th
May 2014 share (ages 6 and up): 4.0
May 2014 Rank In Market: 10th
April 2014 Cume: 275,900
May 2014 Cume: 279,000
————————————————–
WKDF/Nashville (Cumulus)
May 2014 share (ages 6 and up): 5.2
May 2014 Rank In Market: 8th
June 2014 share (ages 6 and up): 5.1
June 2014 Rank In Market: 8th
May 2014 Cume: 304,900
June 2014 Cume: 308,600
WSIX/Nashville (Clear Channel)
May 2014 share (ages 6 and up): 6.6
May 2014 Rank In Market: 5th
June 2014 share (ages 6 and up): 7.6
June 2014 Rank In Market: 3rd
May 2014 Cume: 304,200
June 2014 Cume: 310,300
WSM-FM/Nashville (Cumulus)
May 2014 share (ages 6 and up): 4.0
May 2014 Rank In Market: 10th
June 2014 share (ages 6 and up): 4.9
June 2014 Rank In Market: 9th
May 2014 Cume: 279,000
June 2014 Cume: 288,200
————————————————–
WKDF/Nashville (Cumulus)
June 2014 share (ages 6 and up): 5.1
June 2014 Rank In Market: 8th
July 2014 share (ages 6 and up): 5.0
July 2014 Rank In Market: tied for 8th
June 2014 Cume: 308,600
July 2014 Cume: 304,900
WSIX/Nashville (Clear Channel)
June 2014 share (ages 6 and up): 7.6
June 2014 Rank In Market: 3rd
July 2014 share (ages 6 and up): 6.3
July 2014 Rank In Market: tied for 5th
June 2014 Cume: 310,300
July 2014 Cume: 298,300
WSM-FM/Nashville (Cumulus)
June 2014 share (ages 6 and up): 4.9
June 2014 Rank In Market: 9th
July 2014 share (ages 6 and up): 5.0
July 2014 Rank In Market: tied for 8th
June 2014 Cume: 288,200
July 2014 Cume: 281,400
WSM-AM/Nashville (Ryman Hospitality Properties)
June 2014 Share (ages 6 and up): 2.6
June 2014 Rank In Market: 14th
July 2014 share (ages 6 and up): 2.8
July 2014 Rank In Market: Tied for 13th
June 2014 Cume: 60,100
July 2014 Cume: 57,400
————————————————–
WKDF/Nashville (Cumulus)
July 2014 share (ages 6 and up): 5.0
July 2014 Rank In Market: tied for 8th
August 2014 share (ages 6 and up): 5.0
August 2014 Rank In Market: 9th
July 2014 Cume: 304,900
August 2014 Cume: 305,500
WSIX/Nashville (Clear Channel)
July 2014 share (ages 6 and up): 6.3
July 2014 Rank In Market: tied for 5th
August 2014 share (ages 6 and up): 5.2
August 2014 Rank In Market: 8th
July 2014 Cume: 298,300
August 2014 Cume: 279,900
WSM-FM/Nashville (Cumulus)
July 2014 share (ages 6 and up): 5.0
July 2014 Rank In Market: tied for 8th
August 2014 share (ages 6 and up): 4.3
August 2014 Rank In Market: 10th
July 2014 Cume: 281,400
August 2014 Cume: 295,900
WSM-AM/Nashville (Ryman Hospitality Properties)
July 2014 share (ages 6 and up): 2.8
July 2014 Rank In Market: Tied for 13th
August 2014 Share (ages 6 and up): 3.0
August 2014 Rank In Market: 12th
July 2014 Cume: 57,400
August 2014 Cume: 60,300
————————————————–
WKDF/Nashville (Cumulus)
August 2014 share (ages 6 and up): 5
August 2014 Rank In Market: 9th
September 2014 share (ages 6 and up): 5.3
September 2014 Rank In Market: tied for 6th
August 2014 Cume: 305,500
September 2014 Cume: 307,600
WSIX/Nashville (Clear Channel)
August 2014 share (ages 6 and up): 5.2
August 2014Rank In Market: 8
September 2014 share (ages 6 and up): 4.7
September 2014 Rank In market: 10
August 2014 Cume: 279,900
September 2014 Cume: 305,300
WSM-FM/Nashville (Cumulus) – NASH Icons
August 2014 share (ages 6 and up): 4.3
August 2014 Rank In Market: 10
September 2014 share (ages 6 and up): 5.3
September 2014 Rank In Market: Tied for 6th
August 2014 Cume: 295,900
September 2014 Cume: 283,100
WSM-AM/Nashville (Ryman Hospitality Properties)
August 2014 Share (ages 6 and up): 3
August 2014 Rank In Market: 12
September 2014 share (ages 6 and up): 2.0
September 2014 Rank In Market: Tied for 15th
August 2014 Cume: 60,300
September 2014 Cume: 55,600
October 16, 2014 @ 12:25 pm
Thanks again Windmills for the research and insight. It is going to be very interesting to see where the numbers go in the next few months and if NASH Icon can hold, grow, or if it fizzles.