South By Southwest (SXSW) in Austin last week was an opportunity to scout for talent, see some important up-and-coming bands, and gauge who is on the rise. Here were some of the best.
What started as a very exclusive gathering has become a world-class event with international interest due to the names that play and attend the event during Austin’s greater SXSW festivities. This was especially true in 2024.
When Kermit The Frog took the stage to sing “Rainbow Connection” with Willie Nelson to start off Willie’s set, it checked off a bucket list moment for the folks in Luck they never knew they had.
After staring long in the mirror, meditating on the subject, counseling with mentors, and rewatching the introduction to The Muppet Movie from 1979, I have resolved in my heart that yes, this a hill I am willing to die on.