The Biggest Takeaways from SXSW 2025

You don’t enjoy SXSW—the annual musical gathering in Austin, Texas every mid March. You endure it. You survive it. Here are Saving Country Music’s biggest takeaways from SXSW 2025.
You don’t enjoy SXSW—the annual musical gathering in Austin, Texas every mid March. You endure it. You survive it. Here are Saving Country Music’s biggest takeaways from SXSW 2025.
Get on board with Charley Crockett, or get out of the way before you get trucked. This dude is on a tear and isn’t stopping or slowing down for anybody.
To make sure important names don’t go overlooked, here’s a sample of some of the other independent country performers who are guaranteed to deliver top-caliber performances patrons will remember.
Sagebrush has been a music venue, bar, and business for over 70 years. The building was first built in the 1940s as an army barracks. It later became “Gil’s Club” in 1955.
South By Southwest (SXSW) in Austin last week was an opportunity to scout for talent, see some important up-and-coming bands, and gauge who is on the rise. Here were some of the best.
With a lineup that included Silverada, Reckless Kelly, Shinyribs, Rattlesnake Milk, and the legendary Willis Alan Ramsey, it truly was some of the best of Austin music. “Most of us can walk home from this gig,” Willy Braun said.
Over the last eleven years, one of the major events worth seeking out as a refuge from the madness is Willie Nelson’s Luck Reunion held at his ranch just west of town … if you’re lucky enough to be able to get in. Held on the Thursday of SXSW every year (which puts it on March 16th in 2023).
The Saving Country Music Top 25 Playlist is built to keep you informed on all the best songs and albums coming out right here, right now in country and roots music. It’s available on most all streaming formats, or you can just use the song, artist, and album recommendations.
Everything that all other bands frustratingly whiff on, Rattlesnake Milk hits dead center. With a simplified four-piece lineup, and no desire to elicit help from guest performers or overdubs, Rattlesnake Milk accomplishes with so little what so many other bands fail to accomplish with so much more.
A Saving Country Music ‘Song of the Year’ nominee is not just your favorite ditty that gets stuck in your head. These are songs that have the power to change hearts and change lives, open you up new ideas or ways of thinking, or unlock memories or emotions you haven’t felt in years.
The Saving Country Music Top 25 Playlist is built to keep you informed on all the best songs and albums coming out right here, right now in country and roots music. It’s available on most all streaming formats. New songs have just been added.
Take yourself on a little trip to the dark side of country—the underground as it’s sometimes called—where the ambition is low, any plan completely absent, but the music is powerful and invigorating, uninhibited by style or scene or trend, true to itself, and tremendously potent. This is the world of Austin, TX’s Rattlesnake Milk.