Using Price Points As A Promotional Tool
Amazon.com has made available 50 country albums for only $5, and once again, they’ve put titles from independent artists and legends right next to the more popular artists. Of course your average consumer will take whatever they can get for however cheap or free they can get it, but the conscientious music consumer wants to make sure that their favorite artists get paid, and that the most music dollars possible get directly into the artists’ hands.
