It’s completely unacceptable to sit back and let AI, algorithmic scrolling, paid-for “influencers” and other inequitable regressions in the music industry sold to us as technological advancement completely erode the integrity of music.
The Hook is not a performance competition. It’s a songwriting showcase. But it’s not just that either. The Hook is an attempt to address the issues that you see and hear so many of your favorite artists complaining about.
You never know who is going to show up to The Hook, or what’s going to happen. That’s part of the fun. But each week it seems someone with a name behind them in music shows up unexpected, and something happens that helps reset your mind.