There has been yet another huge shakeup in the world of independent country music, and Texas-based booking and management agencies. True Grit Talent Agency has been acquired by WME.
Though you may not nerd out enough about country music to wonder how your favorite Texas/Red Dirt artists end up playing at your local watering hole or wind up on a festival lineup, it’s a very big part to how an artist or band either makes it breaks it in the music business.
Announced on Monday, October 26th, The Waylon Jennings estate has partnered with talent agency WME to manage Waylon’s posthumous career moving forward as part of the company’s Legacy Division. The company will manage Waylon’s name, image, likeness, and other assets.
Full-time Navy enlistee turned country music songwriting sensation Zach Bryan has acquired some big muscle behind him to help forward his burgeoning music career. It’s not just fans who’ve been paying attention to his rapid ascent. Managers, booking agents, and labels have been hot on the trail of the Tulsa, Oklahoma native.
Just think about this for a second: Blake Shelton, Luke Bryan, Florida Georgia Line, Jason Aldean, Eric Church, Brady Paisley, Miranda Lambert, and Rascal Flatts are all now managed by the same exact talent agency. That is pretty much every single top tier country artist at the moment aside from Taylor Swift and Carrie Underwood. And that’s just the start.