The Iconic Sho-Bud Steel Guitar Is Officially Back


A steel guitar crying and moaning in a song is one of the most iconic sounds in all of country music. And if you know anything about steel guitars, then you know about Sho-Bud. In the country music world, the hyphenated name in cursive writing is as legendary as the Nike swoosh in basketball.

In 1955, steel guitarist Buddy Emmons joined with Shot Jackson to develop the now legendary “Sho-Bud” pedal steel guitar, and the two men set up a company to sell the instruments to the world, starting in a garage in Madison, Tennessee. The company later relocated to Nashville in 1963 when Emmons left to start the Emmons Guitar Company. But Shot and his sons David and Harry continued on.

Many of country music’s most legendary steel guitar players such as Lloyd Green, Jerry Byrd, Ralph Mooney, and Pete Drake were all Sho-Bud loyalists, with Lloyd Green receiving his own signature model called the LDG. For years, the current location of traditional country honky tonk Robert’s Western World on Lower Broadway in Nashville was the Sho-Bud showroom and production warehouse. That is why the balcony of Robert’s is named the “Sho-Bud balcony bar.”

Beginning in the 1970s, the company also started building acoustic guitars, and partnered with Gretsch to make resonator guitars under the name Sho-Bro. This eventually led to Gretsch purchasing Sho-Bud in 1979, and ultimately, ceasing production of Sho-Bud steel guitars.

But not any more. The grandson and granddaughter of Shot Jackson—Will and Dawn Jackson—have officially reacquired the Sho-Bud name from Gretsch, and with their father David and uncle Harry who’ve continued to make steel guitars under the Jackson Steel Guitar name, they have started once again to build Sho-Bud steel guitars. The family officially reacquired the name in December of 2024.

“We never stopped building,” says now co-CEO of Sho-Bud, Dawn Jackson. “We’ve carried this sound and soul with us for decades. Now, we’re bringing Sho-Bud back home—and forward.”

The new Sho-Bud line includes both classic and more contemporary models of steel guitars, and will also include strings, amps, and volume pedals.

“Sho-Bud was born in a chicken coop. Built in garages. Played on the world’s biggest stages,”
says Will Jackson, co-CEO with his sister. “We’re not just recreating the past. We’re evolving the tools, supporting the players, and bending new sounds into existence.”

No different than the music of your favorite artist in country music, it’s good to see a guitar and name so emblematic to country music get a second life and continue into the future.

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