What Can Unite Willie Nelson and Gavin Adcock? Data Center Opposition

Few if anything is uniting the population of the United States these days, and the same goes in country music, which is virtually split right down the middle by the culture war. But the one thing that’s uniting both sides of the political and cultural divide is opposition to AI and the data centers that are needed to feed its voracious rise. From the oldest and perhaps most famous left-wing country star of all-time, to one of the youngest pro-Trump up-and-comers, they’re coming out in full-throated opposition to data center expansion.
As much as hating on data centers and AI has become fashionable in many sectors, it’s an issue that is affecting America’s rural populations and country fans disproportionately since it’s often smaller towns and farmland where property is cheaper. This is where development plans are moving forward and disrupting local populations. One such place is Abbott, Texas, the hometown of Willie Nelson, prompting the 93-year-old who’s been advocating for farmland and farmers his entire life to issue an open letter on Tuesday (7-28).
“I grew up in Abbott, and I still have a home there with farmed land where I can still see stars at night. And now our community, like many others, needs to fight against data centers invading our land. The last thing we need is a loud, water thieving, light polluting, data center anywhere near our town (or any others for that matter),” Willie Nelson says.
“The strength of rural America has never come from big industrial footprints. It comes from generations of people, open spaces, local businesses, and a connection to the land. All of America deserves thoughtful stewardship that doesn’t steal farmland (where our essential shared-food is grown) and small family farmers’ livelihoods, and not data centers that only destroy the environment around them. Whoever controls food and water, controls the masses. Let’s not allow our own demise or give up control over necessary resources in the U.S. and especially in Abbott.”
It’s hard to determine where specifically in or around Abbott the proposed data center might be, since it happens to be that the Governor of Texas is named Greg Abbott, and most searches come up with the Governor’s opinions on the issue staewide. The governor has faced criticisms for being too permissive of data center construction, but has also recently come out in opposition to data center development in rural areas of the state, as well as demanding data center owners pay for their own resources.
On the complete opposite side of the spectrum from Willie Nelson in every way you can imagine, you have Gavin Adcock—the loud and obnoxious semi country star known for getting shirtless and pouring beer and whiskey all over himself during shows … not to mention starting beefs with Zach Bryan and Charley Crockett. His statement might have not been as coherent or even informed. But it might be even more important than Willie Nelson’s since it’s reaching a lot of younger people and those not normally opposed to development.
On July 23rd, Gavin Adcock took to social media to say,
“You know what’s pissing me off a bunch lately? These rich, money-grabbing assholes that wanna slap a data center straight in the country. First of all, it’s using up a bunch of fresh water. Second of all, it’s killing off animals. There’s a farmer in Texas right now that’s saying his calvs are being stillborn ever since they put a data center in. How about you CEOs and big money assholes that wanna do this shit slap it right in the middle of your big city neighborhood, and see how you and the people around it like it, because these people are getting punished for living in the country.
“People move to the country so they don’t have to be around this type of shit, and they’re getting punished because y’all want to suck ass. We hate y’all, and I speak for the people. Everybody else, I love y’all.”
Country artists who are probably not ride-or-die Gavin Adcock fans like Evan Felker of the Turnpike Troubadours and Kaitlin Butts liked and reposted Adcock’s statement. And many other country artists are speaking out on the issue as well … if fact, too many to enumerate them all here. Tanya Tucker also recently spoke out about data center construction in Texas, saying in part,
“I want Texas to be strong and have a reliable power grid. But I’m concerned about the 765 KV of transmission lines coming through all the ranches in Texas, and destroying our property. It hurts. It’s gonna hurt our health, our wildlife, our water table, our water resources. It’s going to scar our land forever. So I’m asking you to join me in asking Governor Abbott to just pause. Just take another minute, to find out what this is really going to do to our land.”
The biggest obstacle to AI recently has not been the technology, the industry, government regulation, or lawsuits. It’s been the public. Sure, some have checked out on the AI issue, or don’t have a data center going in near them, and aren’t especially animated over the matter. But rich and poor, left and right, and even rural and urban, opposition to data centers is nearly universal, especially among the population of country fans.
Data centers are still being erected, often by circumventing public votes or notifications. But AI technology is gravely losing the PR battle, with country artists using their profiles and platforms to boost the signal of Americana’s rural population.
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July 29, 2026 @ 8:35 am
While I appreciate Willie’s statement and am pleased to see so many artists speaking out, it’s all in vain. The government will do whatever if wants to do. As usual, the most vulnerable resources will be adversely affected (including the people who live in these small rural towns). The people will just sit back and take the abuse. We always do.
July 29, 2026 @ 9:43 am
Time for another revolution.
Refresh the tree of liberty as Jefferson said.
July 29, 2026 @ 12:05 pm
Problem with that is us peasants won’t unite. Out “leaders” have been way too successful at turning us against each other.
July 29, 2026 @ 2:10 pm
Actually, zoning is a much easier way to make change than national politics. Whoever is making zoning decisions also lives in the area and will catch the same negative side effects that you will, and it’s a lot easier to get a significant percentage of the people who will be impacted to speak up. Don’t just give up, push back!
July 29, 2026 @ 4:28 pm
The issue is – and this is why so many data centers are targeting politically “red” areas – is that a lot of these same red townships, cities, and counties have purposely implemented extremely lax zoning laws in the name of “freedom”.
You can’t have it both ways. You can’t have it so that you can build that shed on your property without needing to go through a planning commission meeting or re-zoning request AND keep out these hyper scalers.
Don’t get me wrong, I don’t want rural areas to adopt suburban zoning restrictions where your lawn can’t be X inches tall or you can only paint your house white or beige, but this whole “lax zoning laws are actually good” mindset in a lot of red states is what is burning those same areas when it comes to trying to keep data centers out of them.
That said, even the “make the planning commission pay politically” is a bit of a pipe dream. People should fight and not give up and go “welp, nothing I can do, whatever” – but we saw this with Kevin O’Leary in Utah. The people hated it, but all they needed were 3 rural County Commissioners to approve it and that’s what happened.
July 30, 2026 @ 6:32 am
Yeah, 100% agreement on no regulations not being any better than regulations that are too restrictive, it’s all about finding a nice balance in the middle. As for the planning folks, I wasn’t thinking about making them pay politically, I really mean that they will have to live with the same unpleasantness, whether it’s localized drought or traffic or brownouts. Maybe you will change their mind, maybe you wont but you can call them a dumbass when you run into them at the grocery store.
July 29, 2026 @ 8:37 am
Other than the developers who will profit from them, nobody in their right mind should be in favor of AI data centers being built near them, especially in drier parts of the country. First of all, the bubble will pop and then these data centers will albatrosses. Second, they consume a giant amount of fresh water for cooling, so the likelihood of wells or rivers going dry goes up. Third, they consume giant amounts of power, which usually means either building more power plants which means higher power bills or it means the data center builds their own power plant, which means very localized noise and/or air pollution (like what is happening in Memphis). On the flip side, once construction is done they are not huge employers, so most of the money being made is not being made locally, but by whoever owns the data center. Overall, there are lots of downsides to having an AI data center nearby and almost no upsides.
July 29, 2026 @ 8:55 am
Also, Gavin Adcock can still fuck right off even if he’s right on this one. One of the biggest AI data center fights right now is in Memphis, where the twitter ai spinoff has one datacenter and is building a second, expected to be the largest ai datacenter ever, and they are essentially running a massive gas turbine power plant without permits and will end up using close to 5 million gallons of water a day from the aquifer. This isn’t a rural vs urban issue, this is an absolutely everyone issue.
July 29, 2026 @ 9:03 am
I’ve never seen a product being pitched along with the downsides being mentioned so openly. This looks like a trojan horse for the government to steal water rights (along with prop up the AI bubble until the top stock holders can exit their positions with a profit) Nothing about this AI datacenter push makes logical sense. I don’t like Gavin or his kind of Country music either but on this issue everyone is welcome.
July 29, 2026 @ 10:10 am
Two of the major reasons for the AI push is that:
-a lot of the tech billionaires and silicon valley types have had a semi-religious cult around AI for like 15 years now. Researchers who study it called the cluster of beliefs “TESCREAL” (it’s an acronym for a bunch of really crazy beliefs that Elon musk, Sam Altman , Peter thiel, etc hold), A big chunk of those people believe that they need to usher in an AI God. Some of them believe this needs to happen before the future AI God goes back in time and punishes them (among other crazy things) . I actually have several years of personal experience with some of the people pushing this cult, and they’re every bit as insane as it sounds.
– a lot of these guys have completely gone over the dark side and are trying to seize political power. This is why the AI indusrty in general plus the surveillance state (also requires ai and data centers) have joined forces. The AI push, including the push to and normal search engines and replace them with “ai summary ‘ that can be manipulated based on how they program the parameters (so for example Grok is an explicit example of one that is programmed to give a far-right version of the internet rather than whatever Google’s Gemini is ).
These guys have seen the effect of internet radicalization and they understand that political power rests in the ability to manipulate people’s opinions with social media and disinformation. We already know from a lot of research that people who rely on AI almost immediately lose a bunch of their brain power and their ability to think for themselves.
The people putting out these products fully understand this and they understand that political power lies in the ability to control this. It’s not just that they will manipulate what you see, it’s that they understand that AI makes people easier to manipulate.
July 29, 2026 @ 12:18 pm
I fully believe there are layers of understanding to this whole thing and us at the bottom can only guess what the full picture is. The elites haven’t exactly been quiet about their plans on forcing a one world government survelliance state. The frog is slowly being boiled.
“We already know from a lot of research that people who rely on AI almost immediately lose a bunch of their brain power and their ability to think for themselves.”
….Yes exactly. The Idiocracy references are clique now but it’s accurate.
July 29, 2026 @ 1:32 pm
There are so many layers to this, it is insane.
Not only do you have the Silicon Valley/Tech Elite openly wanting to remake society and government in their own image, but you also just have the basic business push of “numbers must go up” that encompasses capitalism (late stage) in 2026.
Google, Microsoft, Meta, Nvidia, etc. had all pretty much tapped out their hyper growth window in each of their sectors. Nvidia was unlikely going to be “more” than a Windows/Linux GPU maker and chip maker for Nintendo devices. Meta tried to make the Metaverse a thing and it flopped horribly. Google has struggled immensely to pull corporate customers away from Windows and their consumer new consumer facing products have become a running joke of going to the Google Graveyard. And Microsoft is a mess outside corporate accounts, with Xbox dying and them having no presence in mobile.
So lets all push AI everywhere as the “new growth strategy” and go from there. Now glob on Elon wanting to remake society in his own image and other “Nerd Reich” folks like Marc Andreeson pushing a surveillance state and you have the mess that is America in 2026.
July 29, 2026 @ 2:16 pm
Even as a brand strategy where can these companies go to move forward? We’ve already reach peak market saturdation of electronic “disctractions”. Planned obsolescence is their main way to get people to buy new stuff.
The bubble has already popped. Sandisk and SpaceX stock is down 50% from it’s peak.
July 29, 2026 @ 2:30 pm
Yeah, they are entirely out of touch. The vast wealth has isolated them so much from the normal human experience that there are all kinds of crazy extremes in tech, like philosophies calling for a return to monarchies (presumably with themselves as kings and queens) or fascism, taking effective altruism from a monkish stance to Sam Bankman-Fried, genuinely believing in one world government conspiracies that will bring about the end times.
July 29, 2026 @ 12:56 pm
Here’s your logical sense: “You will own nothing and be happy.”. Coming soon to a smart/15 minute city near you. Courtesy of the World Economic Forum and the UN. (Not to mention all the Federal,State, and Local officials who’ve sold their soul to do their bidding.
July 29, 2026 @ 3:52 pm
Buddy all the tech industry people were talking about identify as anti-government libertarians. Until it comes time to steal your tax dollars by way of various government bailouts, government contracts, and other schemes.
The UN literally has nothing to do with this
The conspiracy theory you’re talking about is like 40 years old and not based on anything real. The stuff we’re talking about is well documented and has names and corporations attached to it.
July 29, 2026 @ 5:25 pm
Stellar buddy, not sure why I can’t reply directly to your post, but the World Economic Forum is a conspiracy theory? The UN’s Agenda 2030 is a conspiracy theory? I guess we’ve reached a point that our society is so sophisticated, “educated” and “credentialized” that we can pretend there is no such thing as conspiracies. (Not withstanding the reality that literally everything major that has ever happened in human history has been the result of a conspiracy.) I guess there is no need to suggest then to look at the ties the father of Elon Musk had to the global governance agenda, for example.
As far as the libertarian rhetoric the tech bros spew, if they are sitting a top or above the government then it is a libertarian “utopia”… For them.
July 29, 2026 @ 10:49 am
A 765 Kv transmission line project, the capacity that Tanya Tucker mentioned in her quote, is planned for Central Virginia. As you might imagine, the stated purpose is to feed data centers.
July 29, 2026 @ 2:02 pm
Some trade unions are in favor as well, because work, work, work.
July 29, 2026 @ 3:54 pm
Right now I believe the statistics are that a substantial chunk of the US economy is propped up by data center construction. The moment that bubble pops, which it will, we are in a much worse economic situation than we even are now. It’s insane how many people they are employing on the temporary basis.
As far as the bubble goes, there’s also the fun fact that a bunch of these companies are loaning money to each other and then telling Wall Street that it’s growth. There’s this weird circular financing situation with a bunch of shell companies where a bunch of the corporations named in the other comments above have all been investing in each other in a way that should be illegal. It’s creating a bunch of crazy smoke and mirrors affects that they can’t keep up forever.
July 29, 2026 @ 9:43 am
Well, there have been stranger alliances. The Allies teamed up with the Soviets.
July 30, 2026 @ 3:52 am
That onky cost the Ruasians a few million men (kids)!!! No big deal, it wasnt them out there fighting.
July 30, 2026 @ 7:49 am
The fewer Commies, the better.
July 31, 2026 @ 9:47 am
You should only write about things you have knowledge about. History is definitely not one of them.
July 31, 2026 @ 2:59 pm
Anyone who thinks Communists are the good guys is intellectually limited.
July 29, 2026 @ 9:51 am
Can’t help but see the irony in someone calling out a “money grab” when the suits driving his rise in fame are doing the exact same thing – only it’s called the music industry It may not kill animals – but it does kill my ears.
July 29, 2026 @ 10:14 am
Without social media, they won’t be able to build a following of new fans these days (the older generation dies off anyway).
And their music must be “clouded”, if not; welcome, dusty, unsold cd’s never being exposed to the airwaves.
In short; damn near every aspect of our life today depends on the web in one way or another, from the grainy billions of photos of the latest solar eclipse to the nuclear program. Without these ever-growing ugly data hangars, the web will collapse and the society will crumble.
I hate the windmill, I hate the data center and I hate the EV. But the way it works now, none of it will disappear soon.
Will the random 15 to 60 year old fan of Nelson and Peacock trade their online reality just to please said artists opinion?
Those who believe so, believe in politicians too.
July 29, 2026 @ 10:40 am
This data center build out is not being used to prop up the “internet.” The internet at this point is a rapidly depreciating technology where the majority of activity now is the domain of bots in the “dead internet” phase. As time has gone on, chips have gotten better, servers have gotten faster and more efficient, and hosting the internet has become more efficient, keeping the need for massive data centers at a minimum. I know this because I operate a website on a server that I have to pay for monthly to host it.
All this build out has to do with AI, and an inefficient system that trades efficiency for raw computing power. And since you have multiple companies all competing to become “first” in the AI race, the hardware and many of these data centers are redundant. Just like you have husks of steel plants and wood mills all throughout industrial America, the same thing will happen with data centers, unless AI rises to subjugate all human life, which many of the AI CEOs feel like is at least a possibility. So people are questioning why we would build them in the first place. Nobody advocating going back to the abacus.
July 29, 2026 @ 11:01 am
But build it, we will.
The big money decides, we abide, although gruntingly so.
I don’t remember who said it, but he was right; the next truly great war will be the quest for drinkable water.
July 29, 2026 @ 1:04 pm
These are surveillance centers. They are going to be there to gather data (all data) on you, me and everyone. Once they crash the global economy with the planned famine and world war, you will need a digital ID to get your digital, programmable currency “rations”.
July 30, 2026 @ 3:53 am
Mark of the Beast?
July 29, 2026 @ 2:57 pm
AI data centers are a whole different scale from other data centers. They cram in tons and tons of GPUs and TPUs, so the amount of processing power is much much denser. Processing power drives most of the power and cooling needs. A standard sized rack at a regular data center usually requires about 15kW of power, but the same sized rack in an AI data center might use 5-10 times more now and likely more than that in the future. In a regular data center, air conditioning and fans are enough for cooling. Because of the increased power use in the same space, in an AI data center they must use liquid cooling, which is where the water use comes in. The ai data center being built in Memphis is expected to use 5 million gallons of water a day for cooling. These are very different things and they have very different impacts on the area around them.
July 29, 2026 @ 3:56 pm
Actually I believe the cooling is air cooling, something vaguely similar to swamp cooler operation. If it was closed loop water cooled it would be a sustainable system but I believe they’re just evaporating drinking water to cool this bullshit in order to serve you chat bots in order to fire whatever humans last did those jobs.
July 29, 2026 @ 10:26 am
Brad Paisley has also been speaking out against a proposed data center near the Nashville Zoo.
July 29, 2026 @ 10:39 am
Charley Clickbaitt loves him some AI data centers; almost as much as Kyle “Trigger” loves him some censorship.
Whose winning the Kulture War?
July 29, 2026 @ 10:41 am
Yes because you reef me in the nuts for bringing up Charley Crockett all the time, and then you bring him up three times in this comments section. Face it, you have a hard on for Charley Crockett.
July 29, 2026 @ 11:19 am
I do not understand the anti data center discourse. At best, it’s driven by a lack of information, and at worst deliberate misinformation campaigns.
New, modern facilities do not require a lot of water. Facilities are now paying for the required upgrades to the electrical grid, so consumer prices are largely not rising in areas without green energy policies.
I live in Northern Virginia. Data centers are basically magic boxes that pay our local government millions of dollars per year. This revenue has cut our local property taxes by 50% and allows us to have some of the best public schools in the state.
The only valid anti data center argument is land use – specifically that you want an area to never receive any development for perpetuity. This makes sense and I understand how people can feel this way. I feel the same for many special pieces of land throughout the country. If the debate is between a data center or another industrial zoning use case, then the decision is pretty clear to me because data centers are much more productive than any other industrial footprint of the same size.
July 29, 2026 @ 1:18 pm
Yeah, I agree. Not all data centers are the same. Each project should be evaluated individually, and the companies behind them should act as responsible corporate citizens by ensuring they do not place undue burdens on local water and power supplies.
A hyperscale facility is currently planned for the northern part of my county, in a rural area that is already an established industrial corridor. Initial projections indicate that this single facility could generate $100 million in property tax revenue annually and $1.5 billion in sales tax revenue over 20 years.
It will use a closed loop cooling system, so it is not expected to be a major water consumer. The company also is not requesting any tax abatements. This particular project seems like a no brainer.
July 29, 2026 @ 1:42 pm
Next time you see a “responsible corporate citizen”, would you be so kind as to point them out to me? LOL.
I’m pretty sure that granting corporate “citizens” all the rights, but none of the responsibilities of an actual individual citizen (person) precludes the chance there will ever be such a thing as a “responsible corporate citizen” again– if there ever has been such a thing. But then again, I’ve never seen Bigfoot or believe I ever will; but I’d show up to a dinner party if he was expected to attend.
July 29, 2026 @ 1:44 pm
“At best, it’s driven by a lack of information, and at worst deliberate misinformation campaigns.”
There is more money behind data centers and AI than anything else in the history of Capitalism. This includes running coordinated propaganda and misinformation campaigns advocating for AI and data center construction. The problem is that it’s not working. From a PR standpoint, all of this has been a catastrophe. But the tiny, grassroots organizations don’t have the capacity to run nefarious misinformation campaigns. The oligarchs who control the flow of information do.
I do agree on the point that not all data centers = bad. But the way this build out has unfolded, the tech companies are getting exactly what they deserve. There are locations and communities that could arguably benefit from data centers. But that’s not where they’re getting built. They’re getting built wherever and whenever they can find a permitting loophole, and this is creating the ill will among the population. Elon Musk’s idea to build them in space where there’s no need for cooling and they can be solar powered seems like a smart one. That’s what AI advocates need to be brainstorming, not hectoring low income populations about how they just don’t understand how super awesome AI is going to be for their lives if they would just shut the hell up and accept it, while out of the other sides of their mouths saying it’s a existential threat to humanity.
July 29, 2026 @ 2:40 pm
Yeah, the doublespeak. It’s almost as if they are trying to confuse or distract us as to what is really going on.
I’ve heard it’s harder to see an alligator swimming towards you if the water is muddy. Can anyone vouch for this? If so, raise your right arm. ( Or whichever one you still have)
July 29, 2026 @ 3:59 pm
The bullshit about putting data centers in spaces 100% not feasible. They’re just trying to pull the wool over your eyes in order to drive investor valuation of their space companies. There’s a reason why the two main billionaires talking about data centers in space are the same two billionaires who have spacecraft companies that want our government contracts / tax dollars etc.
It’s one of the dumbest ideas imaginable, second maybe only to Elon musk’s claim about going to mars. There’s a lot of info out there about exactly how dumb this supposed proposition is.
July 29, 2026 @ 4:19 pm
I’m amazed that we have an auto industry or any industry at all, that has any drawback whatsoever. People these days have this utopian idea that anything new can’t have any downside whatsoever or they’re going to, like resist, man. I hate AI (especially in art) as much as I hate nuclear weapons (another “existential threat to humanity”), but I would never suggest we disarm…for obvious reasons. Also I don’t pretend to to know for sure who is telling the truth about where the propaganda is coming from, but I would not be shocked in the slightest if some of the anti data center momentum is adversarial and coming from outside our borders.
July 29, 2026 @ 3:11 pm
It’s not misinformation because we’re not just talking about data centers, we’re talking about AI data centers. You’re used to your basic AWS/Azure generic all purpose data center. They use AC for cooling. AI datacenters are all about high density compute and use 5 to 10 times more power per rack, so they require water for cooling. 5 to 10 times the energy consumption (and growing) and taking up to 5 million gallons of water a day for cooling. There are AI data centers that require more than a gigawatt of power, which is enough to power Seattle and San Francisco. The ones you see in NoVa are on the order of 50-100 megawatts. They can usually get that off the grid, but AI data centers use so much power that they are now starting to design them with power plant on site, so you don’t just have a big box, you also have dozens of gas turbines that will run 24×7, generating air and noise pollution.
July 29, 2026 @ 3:30 pm
I’ve spent nearly 20 years building data centers, so I understand why communities ask tough questions about power, water, and land use.
At the same time, I’ve also seen what responsible data center development can do for a community. In Northern Virginia, data centers have generated billions of dollars in economic activity and significant tax revenue that help fund schools, public safety, transportation, and other local services. Many residents benefit from those investments without realizing where much of that funding comes from.
It’s also easy to overlook the opportunities these projects create for skilled trades. I’ve seen people build great careers as electricians, pipefitters, operators, laborers, and in dozens of other trades because of this industry. Those jobs create ripple effects that support families and local businesses long before (and after) a building ever goes into operation.
communities should absolutely hold developers accountable. But I also hope they weigh both the costs and the long-term economic benefits before saying no. Too often, I think people only hear one side of the story.
July 29, 2026 @ 5:08 pm
Willie Nelson?
“The US marijuana industry impacts the environment and farming heavily through massive indoor energy use, high water demand, and chemical or soil runoff” according to the AI overlords. Probably just disinformation though.
July 30, 2026 @ 6:57 am
You’re going to believe an AI, which has neither fingers to roll a joint or lungs to smoke it, over Willie Fucking Nelson on the topic of weed?
July 30, 2026 @ 10:42 am
This is one of the best comments I’ve ever read here
July 30, 2026 @ 8:22 pm
I said it’s probably disinformation. No way anyone would be that hypocritical son.
July 29, 2026 @ 6:10 pm
99% of the hyperscale training facilities use a closed loop system for cooling. You’re right that some require over a million gallons of water per day, but this water is reused every single day. Once it’s there, the incremental water usage is extremely minimal.
This is exactly the type of misinformation that I was talking about in my original post. Not wrong, just lacking the correct context.
July 29, 2026 @ 8:54 pm
See I think you’re lying here if you’re even a real person and not a bot that they have programmed to just get into every online discussion where AI data center opposition is being discussed. Trillions of dollars are on the line so this kind of thing is absolutely happening even if this particular poster is not an example of it. Someone (trigger?) already mentioned that internet theory, where researchers have found that like a majority of the internet is actually bots either scraping content or posting recycled crap as part of the various advertising and influence campaigns. Every time you see these AI Data center apologetics, you often see that kind of thing coming from bots.
They do in fact use a bunch of evaporation, although it looks like the technology varies depending on which system it is. It looks like I was wrong and there is some liquid cooling going on but then also evaporation is involved, (I was under the impression that it was purely air cooling using swamp cooler type evaporative technology).
July 30, 2026 @ 1:28 pm
I’m definitely not a bot. I think my ~weekly contributions on the comment section of this site over the past few years prove that.
Historically, a ton of data centers have used evaporative cooling, which burns a ton of water and it a gross misuse of our natural resources. However, the vast majority of these new megafacilities use closed loop water cooling systems, which are super efficient (but still obviously require a ton of water to get them up and running).
I see so much online discourse about data centers, and most of it is either wrong or lacking the requiring nuance to fully understand the tradeoffs. Like anything else, they bring a mixture of good and bad things to a community. I would not want a data center next to my house, but I’d love it if a bunch popped up on the other side of my county.
Just sharing my two cents here.
July 30, 2026 @ 11:37 am
https://spectrum.ieee.org/ai-water-usage
https://www.asce.org/publications-and-news/civil-engineering-source/civil-engineering-magazine/issues/magazine-issue/article/2024/03/engineers-often-need-a-lot-of-water-to-keep-data-centers-cool
https://gneuton.com/the-illusion-of-waterless-ai-how-closed-loop-data-centers-shift-the-fresh-water-burden-to-power-plants
July 30, 2026 @ 3:33 am
The main reason the race to “AI World” will never slow down is because it’s simply that, a race! If we don’t do it, the Chinese will. It may eventually lead to the extinction of the human race, but dammit, we won’t let those Chinese commies get ahead of us!
Reminds me of an interview I once heard with an Filipino commercial fisherman. The interviewer asked why he’s using dynamite to basically kill and harvest everything on his local reef, and didn’t he see the insanity of it? His answer was, “If I don’t do it, the other fishermen will!”
I don’t see much of a future for our “reef!”
July 30, 2026 @ 10:43 am
The excuse that we need to do a thing badly because the Chinese might do it has been used before, and the world did not end. We had a race to 5G with the same exact excuse and they got their first and guess what, you don’t even think about this anymore.
July 30, 2026 @ 5:16 am
It’s unfortunate that this has become such a wildly contentious subject. The data center kerfuffle is mostly based on bad information about water and land usage.
In May 2025, Karen Hao published “Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI,” an exposé on the company and its apparent impacts on the environment and its workforce. This book received a lot fawning press and was pushed relentlessly by opponents of data centers–however there was a massive error these outlets did not catch in Hao’s work: she cited a Chilean government document that listed a Google data center’s projected water usage which mistakenly used liters per second instead of cubic meters per hour.
It inflated the reported water usage by a factor of 1,000. Of course the correction did not receive nearly the coverage the incorrect data did. That’s not a typo–a factor of one thousand.
Most any golf course in the country uses more water than a data center–it also takes up more acreage. I love Willie, but he and golf courses…
Seeing what’s happened in rural areas in this country in the last 10-20 years is shocking–row after row of houses ten feet apart, shopping centers with the same stores and fast food places every five miles, golf courses (!) and condominiums covering what only a few years ago were small farms or cattle operations or wildlife habitat.
Within a five mile radius of my home north of Atlanta, hundreds of acres have been cleared in the last 4-5 years–I’m covered up in deer, foxes, raccoons displaced by all the development. And not one acre of it went to a data center, which at least don’t bring thousands more vehicles into an already traffic choked area. Of course the deer problem will sort itself out–they’ll starve or be killed in traffic.
Like it or not, AI and data processing are the arms race of the 21st century, and a lot of the energy behind this hysteria is from the CCP, which is very much interested in stifling US innovation. The sheer number of phony bot accounts pushing against data centers on Facebook etc. is staggering.
It’s a damned shame so many people are falling for it, especially prominent people with influence.
July 30, 2026 @ 7:46 am
Actually, the millions of gallons a day comes from sources like Memphis Light Gas & Water data sheets about how much water fresh from the aquifer they were providing the data center that twitter built, using the agreement that MLGW and twitter put together about their first data center. And now they have added a second and are building a 3rd. So no, it’s not misinformation that AI data centers take a ton of water, it’s actually coming from the horse’s mouth. It’s on their website, you can go look it up.
July 30, 2026 @ 10:02 am
I looked it up on the MGLW site and used multiple terms including “data center” “x” “twitter” “water usage” in the search. According to a new report there was an initial purchase of 25 million gallons. Please provide a link or cite something searchable regarding “millions of gallons a day” usage. The only reference I found was a number from an organization called Protect Our Aquifer (POA) which said the company is using 812,502 gallons. The group is an advocacy group and there was no citation of where they got that number.
None of that negates anything I said, nor does it make the 3 orders of magnitude overestimation in that best selling book go away.
All manufacturing and agriculture use a lot of water, and a lot of agriculture and manufacturing is vitally important to the economy and security of the country. Some more than others.
July 30, 2026 @ 10:46 am
Manufacturing and agriculture creates things.
The Grok data centers (why we’re talking about Memphis) create a service that allows people to make non-consensual porn of your teenage daughters.
These are not the same.
July 31, 2026 @ 5:08 am
This is a silly “argument”, but typical of what passes for discourse today. If you actually think that’s what AI is about, it says a lot about you.
AI is being used in every aspect of manufacturing and ag at this point, and that use will only increase.
July 30, 2026 @ 11:34 am
MLGW data sheet
https://www.mlgw.com/images/content/files/pdf/PDF2024/2024xAI%20and%20MLGW%20Quick%20Facts%201a.pdf
There was then a claim that they would build a plant to use wastewater instead, but that project has stopped without explanation. They say they plan on restarting, but meanwhile they are adding more compute capacity and therefore more need for cooling.
https://www.wwdmag.com/wastewater-treatment/news/55386236/xai-commits-to-restarting-memphis-wastewater-recycling-project-in-2027
They themselves asked to use millions of gallons a day (specifically 2nd to last paragraph).
https://www.politico.com/news/2026/05/05/xai-water-reuse-project-musk-ai-spacex-ipo-environmental-project-ee-00896170
The only 25 million gallon figure I found was a monthly total of usage, not an initial purchase.
https://www.memphisflyer.com/protect-our-aquifer-xai-bought-25m-gallons-of-water-from-mlgw-projects-increases/
You can also look at the published data from Microsoft and Google about their data center water usage. Note that MS uses cubic meters not gallons, but both are in the billions of gallons a year.
https://msftstories.thesourcemediaassets.com/sites/42/2023/05/2022-Environmental-Sustainability-Report.pdf
https://www.gstatic.com/gumdrop/sustainability/google-2023-environmental-report.pdf
It’s a fact that AI data centers use a ridiculous amount of water, and when they implement closed loop for cooling the compute, it requires more energy, therefore increasing cooling demands at the power plant.
https://spectrum.ieee.org/ai-water-usage
https://www.asce.org/publications-and-news/civil-engineering-source/civil-engineering-magazine/issues/magazine-issue/article/2024/03/engineers-often-need-a-lot-of-water-to-keep-data-centers-cool
https://gneuton.com/the-illusion-of-waterless-ai-how-closed-loop-data-centers-shift-the-fresh-water-burden-to-power-plants
You claimed disinformation, but it’s not. Sure, that one book may have been wrong, but that does not change the facts. Does agriculture use more water? Yes. But humans need to eat. We don’t need AI to live. It’s a shiny toy that people fall for because it appears to do smart things, and that means it’s not a bad idea to pause and consider how much damage that shiny toy is doing before we go hog wild.
July 31, 2026 @ 4:50 am
AI is a shiny toy? Sorry, but this is a fantastically ignorant statement. This isn’t about making pictures of your dog in a tuxedo or funny memes. AI is now and in the future driving tech innovation in every area, from medical and disease research to product development to, yes, how to manufacture products more efficiently and limit water usage.
Do you know any engineers or researchers? Ask them about their use of AI and how they use it on a daily basis to free them from repetitive tasks and streamline processes. How do you think new cancer research is being modeled? How do you think new medical imaging tech is being designed?
Since before the stone age point technical innovation has been what has driven societies forward–you’re not going to stop that. Why would you want to? Societies and people who don’t innovate and create new technologies become irrelevant, at best.
People need food–people whose society is outpaced by a technologically superior one have a lot less choice about what that food is.
People don’t really need beer–do you think that Bud plant should be shut down?
July 31, 2026 @ 7:02 am
Yes! AI will solve Cancer. We’ve been hearing that for years now. Just like we need gain of function research to solve disease. Oh wait? Just this week, Sam Altman had to apologize for AI escaping the lab and hacking into a rival’s system.
What could go wrong?
July 30, 2026 @ 10:44 am
The Empire of AI Book had a mistake that they corrected as soon as they found it, and the tech Bros have been pushing that as a gotcha as if it’s the source of all data center opposition.
I can guarantee that like maybe five people in the comments here have read empire of ai, and that is not why they are upset about data centers and the tech industry.
July 30, 2026 @ 11:08 am
Not sure I understand your point. The mistake was huge and it still helps to drive the hysteria. Respectfully, to claim its effect was only on the people who held the book in their hands and read it is either naive or deliberate obfuscation. Overstating water consumption is a huge part of date center opposition.
I’m not a “tech bro” but I understand simple math, basic economics, and the strategic importance of technological advancement.
A large, efficient brewery like the Bud plant in Cartersville Georgia uses 4-5 gallons of water for every gallon of beer they make. That one brewery uses well over a million gallons of water a day. Smaller, less efficient breweries use even more water per gallon of beer.
I like beer, and drink it every now and again, but I’d argue that keeping apace with tech innovation is more important than making beer. Fortunately, I think we can have both, and I damn sure know which one our global competitors would like to see us give up.
July 31, 2026 @ 8:35 am
I love Willie, but the man is a fool. Most of these anti-data center arguments are anti-AI arguments. While there will disruption from AI (personally, for me, that disruption will be big), this is not a situation where you can not use AI and go live in a hole. We live in a competitive world. If we do not use it, someone else will. We either get to participate or not. It is nothing less than the democratization of intelligence. The only way you are guaranteed to lose is to not play. Go read about the Luddites. We’ve done this before…
July 30, 2026 @ 1:06 pm
Its all a big mistake, going down technologys path. Using the excuse that other industrues use lots of water doesnt validate ai centers. If they are so smart, then use ai to figure out a way not to use water for its needs. If the grid gets wonky cause of the electrical use, then it should be the first thing shut down. Take a good look outside, the climate is changing, not all man made but its stil changing regardless. Fresh Water is a finite resource on earth. Unless these centers can magically recreate their own water and other things they use then they dont need to exist. We already have drones and robots in one form or another going around killing people. Pretty soon you will be more likely to encounter one of those things more often than a deer or bear in the woods or on the streets. Im.not a real religious person but this worship of technology is leading us to our doom. At least it seems that way to me.
July 30, 2026 @ 3:36 pm
It’s ALMOST like we have more in common than we are led to believe…
July 31, 2026 @ 12:24 pm
Thank goodness some of you people weren’t around in 1903–“Orville! Wilbur! If God wanted us to fly he’d have given us wings! Let the Germans do it if they want to!”
July 31, 2026 @ 2:40 pm
Bet ol’ Willie can still kick Adcock’s butt !!!!!!!!!!!!!!!!!!!!