This New Shooter Jennings’ “XXX” Genre

A while back it was brought to my attention that industrial rocker Shooter Jennings, along with No Depression blogger Adam Sheets had crafted the idea of starting a new genre of music, or more specifically, a radio format, called “XXX” after the nomenclature found on the front of moonshine bottles. The idea is to give a home to music that “is too rock for country, and too country for rock.”