NASH Icon once again is #1 in Nashville. But how is NASH Icon faring outside of Nashville? Sure, Music City is an important battleground as the ‘Home of Country Music’ and the home market for iHeartMedia’s rival flagship country station. But for the country format to formally split, it’s going to take much more action across the country in major markets.
Cumulus Media’s NASH Icon radio concept mixing older country music in with more contemporary songs continues to gain steam, while yet another radio format called NASH Classics is on its way, and some big signings to the label side of NASH Icon appear to be imminent. John Dickey gave the first indication that the media giant could be giving classic country music a bigger home on the radio.
The pieces are beginning to fall together after a troubling incident Friday morning (10-24) where thousands of subscribers to AT&T’s U-Verse television service had their TV’s locked down by the national “EAS” emergency system. The system was triggered by a tone that emanated from radio station 97.9 WSIX in Nashville during The Bobby Bones Show.
Confusion and even panic gripped numerous television viewers in Texas, Georgia, Tennessee, and Michigan this morning (10-24) when they received an “Emergency Action Notification” from the Federal Emergency Management Agency or FEMA, warning viewers to wait for further information from The White House on an active emergency. And apparently The Bobby Bones Show was behind the mishap.
The signs continue to point towards the country music radio format officially splitting in two, with Top 40 country, and “Icon” country covering music from as far back as the 80’s vying for equal share of the country music listenership. Now another local radio station has switched to the new country format, and the verbiage accompanying the format change shows just how much sway NASH Icon is having.
“Tim Pop” Hervey was a tower of a man who was the perfect example of selflessly taking of ones own time to take up the charge of serving worthy music to the public that would otherwise go unheard and under-appreciated. He never did it to be cool in a scene. Whenever he heard something that he believed was magical, his very first desire was to share it, so everyone else could take part in that magic too.
Hold the presses. This whole Nash Icon / country music format split business just got a hell of a lot more serious and interesting. On Monday (10-6), the ratings for radio stations were released for Nashville and other locations, and within those numbers was a bombshell for the country music radio world. In Nashville, the NASH Icon affiliate beat the biggest pop country station.
“What will NASH Icon be, and will it make a significant improvement to country radio?” This has been the question on the mind of many country music fans ever since NASH Icon was announced. Now that there are actually radio stations broadcasting the new NASH Icon format, we can listen in and hear just exactly what NASH Icon is.
Ever since the partnership between radio owner Cumulus Media and the Big Machine Label Group called NASH Icon was proposed, the big question has been if it will it result in the country music radio format splitting in two. It is time for country to fragment,” John Dickey said plainly on the conference call, while offering more detailed insight than ever into exactly what NASH Icon will look like.
Cumulus Media officially launched their “NASH Icon” brand to radio on Friday (8-15), changing two Georgia radio stations over to the new format that favors country music released from a 25-year “classic” period. Atlanta’s Oldies 98.9 W255CJ has changed over to NASH Icon 98.9, and Sports Radio 102.1 in Savannah will now be known as NASH Icon 102.1.
One of the big stories involving the back end of country music in 2014 has been the potential formation of a brand new radio format to give a home to the older artists quickly being shuffled off of mainstream radio in the movement towards youth. The big question that remains is how the new format for older country music could take shape.
If you’ve ever wondered, “How can people listen to that crap?”, and certainly that phrase has entered most music listener’s minds at some point, it’s because different music listeners inherently want different things from the music experience, and certain songs and artists appeal to those different types of listeners. Now Nielsen has opened up a new field in how music listeners can be measured.
One of the fundamental issues causing the rapid decline in country music has been the massive consolidation in the ownership of country music’s radio stations and other media outlets. As huge companies like Clear Channel & Cumulus lay off local workers to instill nationalized programming, country music becomes homogenized through matching playlists that lock out local and regional flavor.
When the news broke last week that there would be yet another new country music awards show squeezing its way into the already-crowded TV event space, it stimulated a collective rolling of the eyes from many over-saturated music fans and industry types. Really, how many of these things do we need? Buried in the details however was the insight that the Awards wasn’t just the latest ploy….
If Cumulus Media and its CEO Lew Dickey have their way, in the coming years that big ‘N’ will be one of the most recognized brands in North America, especially if you’re a country music fan. The plans that Lew Dickey has for that big brown ‘N’ are ambitious to say the least, and look to permeate just about every segment of the consumer culture of the United States.
As hypothesized when GARTH-FM first hit the air, the radio station has arguably become the first to adopt a new “classic” country format. “The country listener that became a fan in the 1990’s when country really exploded can’t find those songs on the radio in Louisville right now,” says Operations Manager Shane Collins. “It’s a whole segment of the audience that’s being underserved.
The country music radio format that has resisted splintering for years could finally be cleaving into two distinct entities of “classic” and “Top 40” country, initiated at least in part over the Memorial Day weekend when a radio station based out of Louisville, KY became the first to adopt a new “classic” country format centered around a 25-year measuring stick.
Do you like Garth Brooks? Do you really like Garth Brooks? To the point where you’re so smitten with Garth’s music you’d be inclined to listen to it 24/7 and nothing else? Well then your in luck neighbor, because a new radio station has just popped up called GARTH-FM in Louisville, KY at 103.9 on the dial, serving the surrounding area and the entire world via the internet with Garth.
Envision a day where all the current Top 40 country that classic country fans are incensed over is segregated into its own autonomous format, with its own radio stations, and potentially even its own awards, special events and festivals. And the same could happen for classic country. It could have it’s own place to not forget the past, and respect the roots of the genre.
Announced late Tuesday, NASH Icons, a takeoff on Cumulus’ already-established nationally-syndicated NASH brand, is a partnership with the Big Machine Label Group for the purpose of taking old and new music from artists “of the past 25 years” and giving its own place to live. Though no specific artists to be featured have been detailed yet, the idea seems to encompass music….
Though country has been lucrative for the radio business in some respects, and this is the reason media is betting big on country for its future, it may be too little, too late, as debt mounts, credit ratings get slashed, and radio faces increasing competition from new technologies. And then there is the radio industry’s biggest problem: Conservative talk radio.
the simple fact remains, radio is still the most widely used format for music listeners, confirmed by a new study by Edison Research. And even more importantly, radio is where listeners go to discover new music. 75% of listeners use radio to keep up-to-date with music, while only 20% use SiriusXM, and only 18% use Spotify. Radio’s days might be numbered, but right now, it still rules the roost.
The reach of Clear Channel radio’s country music flagship personality was extended again this week when it was announced Bobby Bones will make his entrance into yet another major American market, shoving more local morning talent aside in favor of syndicated national radio. Clear Channel station WMZQ in Washington D.C. will now feature Bobby Bones in the mornings.
As a continuation of the feud Clear Channel flagship DJ Bobby Bones got into with Kacey Musgraves in January, the radio personality has posted a new video purportedly pouring his heart out to the Grammy winner and wanting to patch things up, going as far as evoking the name of Cancer to try and find some sort of conclusion to the feud.