How Wal-Mart Is Helping The Spread Of Hick-Hop
One of the principle purveyors of this underground hick hop is the record label Average Joe’s. What The Wall Street Journal piece explains is how Average Joe’s has been working very intimately with Wal-Mart to market country rap to certain areas seen as favorable to the emerging sub-genre. While physical CD sales are falling overall, Average Joe’s has been able to keep the CD alive with the help of Wal-Mart, and country rap.
