The Biggest Takeaways from SXSW 2025

You don’t enjoy SXSW—the annual musical gathering in Austin, Texas every mid March. You endure it. You survive it. Here are Saving Country Music’s biggest takeaways from SXSW 2025.
You don’t enjoy SXSW—the annual musical gathering in Austin, Texas every mid March. You endure it. You survive it. Here are Saving Country Music’s biggest takeaways from SXSW 2025.
Right now the iconic American chain restaurant is going through a reckoning that draws similar parallels to country music. On the surface, perhaps these things don’t have any similarities at all. But digging a bit deeper, they do.
Take a breather from bad Christmas music to get a head start on some of the best music that’s coming out ahead of the new year. Some of the best stuff in 2023 was released in the final weeks and months.
Jaime Wyatt is the kickass Outlaw lady of Americana who once robbed her drug dealer and did hard time in the California penitentiary before using country music to turn her life around and tell her story.
Tyler Lenane started Gimmie Radio with co-founders Jon Maples, Andy Gilliland, and David Rosenberg, who all previously worked for companies like Beats, Apple, and Google. The company was based in San Francisco. The format attracted hundreds of thousands of fans in total.
Over the last eleven years, one of the major events worth seeking out as a refuge from the madness is Willie Nelson’s Luck Reunion held at his ranch just west of town … if you’re lucky enough to be able to get in. Held on the Thursday of SXSW every year (which puts it on March 16th in 2023).
When Sierra Ferrell announced her 2023 Spring tour last fall, you were warned then that most or all of these dates would sell out, and immediately. Lo and behold, that prediction came true, and so to meet demand, Sierra has released a slew of more dates stretching into the summer
Marcus King, Lainey Wilson, Charley Crockett, Charles Wesley Godwin, Ashland Craft, Chris Stapleton, The Black Pumas, The Steel Woods, Brit Taylor, Midland, Nikki Lane, Jake Worthington, Quaker City Nighthawks, Casey Donahew, and Jaime Wyatt are some of the cool names that have appeared in the Tulsa King soundtrack.
There are many festivals out there now catering to independent country and Americana. But in three short seasons and amid a pandemic, Under The Big Sky Fest has quickly made the case for being the biggest and most important of all off the strength of its lineups.
For going on five years now, Jaime Wyatt has been one of the most important and entertaining artists in all of independent country music. Her 2017 album ‘Felony Blues’ about her time in a California State Correctional Facility was one of the best releases of that year.
The sonic baseline for Southern Circus is the stuff Coleman’s father calls Hellbilly music. But ‘Southern Circus’ is surprisingly omnivorous and diverse from there, and favorably so, mixing in more understated songwriting material than you expect, including songs that are a bit more purposeful.
The writing has been on the wall for a while, but over the weekend Shooter Jennings made it official: he’s stepping away from touring as a solo performer indefinitely to focus more on the production side of music where his career has been focused more and more.
What if you could see many of these fast rising names all in one place, along with other great names in the country, roots, and Americana realm? That is the experience the Wild Hare Music Festival is offering in Canby, Oregon this summer on July 15th and 16th.
In what is quickly becoming both one of the biggest and most important festivals in independent country and Americana in just its third year, Under The Big Sky Fest in Whitefish, Montana has announced its 2022 lineup for July 15-17, and once again it’s a doozy.
It only makes sense that native Texan and songwriter Jamie Lin Wilson, and California native turned honky tonk queen Jaime Wyatt would find a level of camaraderie. They both are great songwriters, and they’re both kicking ass as women in what is often a man’s world.
Shooter Jennings has signed on with the Concord Label Group as a staff producer who will work closely with Concord’s Chief Label Executive Tom Whalley as a creative executive to develop the current roster, and identify new talent. Concord owns numerous imprints important to the country and roots realm.
The Texas, Red Dirt, and Americana-oriented Mile 0 Fest in Key West, Florida will be moving forward in 2021, and they have just announced the festival’s preliminary lineup. Usually occurring in late January/early February, they have moved the date later in the year due to COVID-19 concerns.
Sure, Shooter Jennings as a record producer is nothing new. What has changed now is being a producer now feels like the primary focus, or at least an equal effort for the second generation performer. And most importantly, that’s where Shooter’s passion is.
Texas-based Southern rock band Whiskey Myers is set to launch their own personally-curated festival and annual gathering for their fans called the Firewater Festival, and they have just announced the inaugural lineup. The event has been cleared by state and local officials to move forward.
As we get to the halfway pole in the musical year, it’s time to look back and asses the best albums that have been released in 2020 so far. At the moment, we are very top loaded with stellar releases, with many albums already feeling like strong contenders for Album of the Year.
The Saving Country Music Top 25 Playlist is built to keep you informed on all the best songs and albums coming out right here, right now in country and roots music. It’s available on most all streaming formats, or just use the song, artist, and album info to find something new to listen to. New songs just added.
“Neon Cross” once again captures Jaime Wyatt leaning on honesty, and exhibiting a fearlessness of expression despite her shy disposition to reveal her most bruised emotions and recollections in song as an enraptured audience soaks it all in.
Keeping up with all the releases in the country and roots realm is hard enough. COVID-19 has made it even more difficult with numerous delays and postponements on big titles, along with many artists waiting to announce their new records with all the uncertainty in the marketplace. But there are still many important records coming up in 2020.
Few performers in the last few years have embodied the Outlaw honky tonk spirit and injected it with a dose of West Coast and Bakersfield flavor like Jaime Wyatt. Now she’s back with a full LP called “Neon Cross” to be released by New West Records, and is once again being as honest and unapologetically country as ever.